Commentary in JAMA What Patients Really Want

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In 2012, PERHAPS THE MOST WIDELY SCRUTINIZED SECtor of the economy in North America will be the health care industry. Politicians, policy analysts, academics, and the public share concerns about the state of health care in both the United States andCanada. However, each of these constituencies has a different perspective. Most sectors of the economy are characterized by a supply side that focuses on minimizing costs, expanding sales, and maximizing profits and a demand side that considers consumer preferences, incomes, and alternative purchases. Markets use prices to link supply to demand. Health care is very different.1

A. Simpson, DC Vice President, Medical DirectorThe CHP Group | Smart Solutions. Healthy Results.

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