RE: Naturopathic marketing [2 Attachments]

[Guest guest]

All the naturopaths I know always refer to their education as " medical school " . I think many of them, like many chiropractors, suffer from inferiority complexes. It is hard being at the bottom of the food chain. Ann GoldeenOn Tue, Mar 22, 2011 at 10:13 AM, Sharron Fuchs wrote: [ Attachment(s)from Sharron Fuchs included below] I received this at a mini-seminar over the weekend. Notice how large the word MEDICINE is on the front. I was told no less than four times that the ND had gone to ‘MEDICAL’ school. s. fuchs dc

[Guest guest]

ly, I believe it is intentionally

misleading. The word ‘MEDICINE’ on the front in larger letters is

intentional to call attention to ‘MEDICINE’. Page 9 under questions

to ask: ‘Where did you earn you medial degree?’ is intentional to

make one think they went to medical school. I’m not so sure it is an

inferiority complex as much as a way to perhaps confuse. I feel the word medicine

should always be preceded by the differentiating term ie Chiropractic Medicine or

Naturopathic Medicine. Medicine, Medical, Medical school is associated with

Medical Doctors.

This pamphlet had the practitioners’

card stapled to it. It is clearly a marketing tool. I see no reason why we can’t

have something like it. Or do we?

s. fuchs dc

From:

anngoldeen@... [mailto:anngoldeen@...]

Sent: Tuesday, March 22, 2011

10:49 AM

Sharron Fuchs

Cc:

Subject: RE:

Naturopathic marketing [2 Attachments]

All the

naturopaths I know always refer to their education as " medical

school " . I think many of them, like many chiropractors, suffer from

inferiority complexes. It is hard being at the bottom of the food

chain.

Ann

Goldeen

On

Tue, Mar 22, 2011 at 10:13 AM, Sharron Fuchs wrote:

[

Attachment(s)from

Sharron Fuchs included below]

I

received this at a mini-seminar over the weekend. Notice how large the word

MEDICINE is on the front. I was told no less than four times that the ND had

gone to ‘MEDICAL’ school.

s. fuchs

dc