Re: New file uploaded re. FTC guidelines

[Guest guest]

Hi Don:

I read about an DC in Lake O. who made the paper for some sort of advertising

problems with his DRX ....he is now $36,000 lighter. I guess chiros with DRX9000

all over the country got their butt's kicked on this...I do not really remember

the details and I really do not care. I do not remember if he is on this list

or not.

What caught my attention was that he is under court order to follow FTC

guidelines with respect to patient testimonials/endorsements. Well, I use some

testimonials in a couple of ads and on my website and I was not familiar with

the FTC guidelines. So, I looked them up, I read them and uploaded them to the

list-serv for all to see. They are pretty limiting. Sadly, it's not enough that

the testimonial be true and accurate and it is not enough to say " results not

typical " or " your results may vary " in those cases that are atypical.

Worth a read for those who use testimonials, even star ratings on things like

google and citysearch have to comply with FTC guidelines.

Worth looking through.

john collins

they can also be accessed here: http://www.ftc.gov/opa/2009/10/endortest.shtm

>

> Hey...........for the techo idiot. I go there...and I see no attachment or

> downloadable thing.What's up??

> Don White

>

>

> In a message dated 5/5/2010 4:42:19 P.M. Pacific Daylight Time,

> writes:

>

> FTC Guidlines re. Testimonials/FTC Guidli

>