Re: Re: Pricing - Aura Cacia line

[Guest guest]

At 05:05 PM 12/30/2006, you wrote:

>The discussion on pricing we just had proved timely for me when I

>noticed a new perfume display at the local health food coop today -

>it's an Aura Cacia line, appealingly packaged -- slender roll-on vials

>packed in paper tubes - and presented - they have five or six, simply

>labelled as 'Fruit', Flower, Woody, Root, etc., and then with a nice

>byline under that. They smell natural as they claim to be and are

>pleasing, if perhaps no more than pleasing, I couldn't say that right

>off one way or the other. The ingredient list is pretty simple, about

>10 ingredients for each scent. The only suspect item was the first one

>listed for each, which, sorry, I swore I would remember but I don't; it

>was a triglyceride - I'll look again and report back.

>

> OK, and now hear this: 8.5 ml for $12.99.

Hi e:

Just checking in briefly as I'm in the midst of a big cleaning

project at the house. The AC products are aromatherapy perfumes,

very, very different from our fine perfumes. I can bang out 10 Woody,

Root, Flower AT blends in a week, but to compose a sophisticated

perfume takes a lot of time and effort, as you know. I've smelled the

AC natural perfumes, as they call them, and they're very much like

all the AT blends that have been on the market for many years.

Perfumistas on the forums might snicker at their sameness to the

older stuff out there. We've spent the past year or more on the blogs

and forums educating folks to how our perfumes are different from the

stuff they joke about from the health food stores next to the rock

salt lights, to quote Luca Turin. Many of the members of this group

still make simple AT-type blends, and they're here because they want

to study and learn about making upscale perfumes. I love simple AT

blends, and I use them, I may even call them natural perfumes ;-) but

I do reserve fine perfume for the artistic product we create with

dozens, if not a hundred ingredients, not the 10 found in AT

blends/natural perfumes.

We've succeeded in turning many of the perfumistas on to fine natural

perfumes, and by this I'm speaking mainly of Ayala and myself, as we

have spent a lot of time posting on the blogs and forums, and not

just touting our scents, not at all -- we promote natural perfumery

and all the artists. We're out there educating and encouraging

sampling. Let AC call the product natural perfume. It will at least

introduce natural fragrances to the consumer, and that is good, and

then perhaps the consumer will graduate on to a really artistically

composed natural perfume.

For that reason, the price of the AC produce doesn't really mean much

to me. It's a completely different product, a completely different market.

Anya McCoy

Anya's Garden of Natural Perfume http://anyasgarden.com

Artisan Natural Perfumers Guild http://artisannaturalperfumers.org

Natural Perfumers Community Group

/

[Guest guest]

I have also seen that line..It is nicely packaged. I was going to have my

roll ons in a major health store chain and they wanted such a cheap

price....I have since raised my price on my roll ons and still if I were to

honestly look at ingredients costs etc. it is a ridiculous price.

$12.99 is such a joke for 8.5 mls....although a large company maybe able to

pull this off..bulk buying power.....

That is a difficult price to compete with....if it is an all natural line...

Le Bijou, a natural perfume boutique http://www.JoAnneBassett.com

Bassett Aromatherapy products http://www.AromaWorld.com