Re: early days with scent strip

[Guest guest]

>

> The weapon of perfumery is language..... how words

> to describe a perfume combined with a feeling can

> seduce or elevate ones initial desire for purchase.

>

I agree that language is extremely important. That is

why I take exception to Burr's choices. For instance,

he actually says that naturals are far more dangerous

than synthetics and he compares narcissus absolute to

" rotten garbage. " He claims that creating a perfume

without synthetics is like painting a painting without

reds and blues. (Whereas I would compare it to

painting with beautiful natural pigments as opposed to

acrylic paints.) In contrast he waxes poetic about

the joys of synthetic molecules. He uses pretty

strong words and the fact that he warned Anya in

advance shows that he has an agenda. Maybe he will

change but he has expressed a strong preference for

synthetic ingredients in the past and he's likely to

continue. But maybe it doesn't matter that much--

natural perfumery will continue on its path.

__________________________________________________

[Guest guest]

On Aug 28, 2006, at 4:29 PM, Glazer wrote:

>

>

>

>>

>> The weapon of perfumery is language..... how words

>> to describe a perfume combined with a feeling can

>> seduce or elevate ones initial desire for purchase.

>>

>

> I agree that language is extremely important. That is

> why I take exception to Burr's choices. For instance,

> he actually says that naturals are far more dangerous

> than synthetics and he compares narcissus absolute to

> " rotten garbage. " He claims that creating a perfume

> without synthetics is like painting a painting without

> reds and blues. (Whereas I would compare it to

> painting with beautiful natural pigments as opposed to

> acrylic paints.) In contrast he waxes poetic about

> the joys of synthetic molecules. He uses pretty

> strong words and the fact that he warned Anya in

> advance shows that he has an agenda. Maybe he will

> change but he has expressed a strong preference for

> synthetic ingredients in the past and he's likely to

> continue. But maybe it doesn't matter that much--

> natural perfumery will continue on its path.

>

>

>

>

ok, well....grrrr, that got the hackles up on the back of my neck!

i think we have evolved natural perfumery here, but to tell you the

truth, i do not see it represented well, in the public.

perhaps we should form a marketing arm of our group to educate buyers

in the dept stores

anybody else interested?

xoxoxo

L

[Guest guest]

Glazer <juliaglazermail@...> wrote:

>

> The weapon of perfumery is language..... how words

> to describe a perfume combined with a feeling can

> seduce or elevate ones initial desire for purchase.

>

I agree that language is extremely important. That is

why I take exception to Burr's choices. For instance,

he actually says that naturals are far more dangerous

than synthetics and he compares narcissus absolute to

" rotten garbage. "

- what he actually says is this

" a low-quality natural narcissus is going to smell like garbage "

janita

__________________________________________________

[Guest guest]

naughty girl janita topping again...... I think I would like to change my word

from weapon to marketing strategem.....weapon provokes aggression..... see my

point on the power of language!

janita morris <heartinmymouth@...> wrote:

Glazer <juliaglazermail@...> wrote:

>

> The weapon of perfumery is language..... how words

> to describe a perfume combined with a feeling can

> seduce or elevate ones initial desire for purchase.

>

I agree that language is extremely important. That is

why I take exception to Burr's choices. For instance,

he actually says that naturals are far more dangerous

than synthetics and he compares narcissus absolute to

" rotten garbage. "

- what he actually says is this

" a low-quality natural narcissus is going to smell like garbage "

janita

__________________________________________________

[Guest guest]

At 07:42 PM 8/28/2006, you wrote:

>ok, well....grrrr, that got the hackles up on the back of my neck!

>i think we have evolved natural perfumery here, but to tell you the

>truth, i do not see it represented well, in the public.

>

>perhaps we should form a marketing arm of our group to educate buyers

>in the dept stores

>

>anybody else interested?

It's hardly represented at all, that's true. It's less than five years old

in its current form, and the main icon is Mandy, and she does a wonderful

job with the media. This fall and winter, the Guild will be launching a

media campaign.

As far as buyers in department stores: the main drawback, as evidenced from

feedback I've received, is that the salespeople don't know about naturals,

and can't convey the differences and nuances of them to the buying public.

That's why Mandy went with Bendels, who have agreed to hire, and have Mandy

train, a dedicated salesperson. See my blog for more on this:

http://anyasgarden.blogspot.com/

With scattershot approaches, there is the danger of natural perfumery being

MISrepresented, and falling into the hole aromatherapy did, and I really

want to avoid that.

Anya

http://anyasgarden.com/perfumes.htm Parfums Natural

http://artisannaturalperfumers.com The Artisan Natural Perfumers Guild

http://.com The Premier Natural Perfume Site Gateway

[Guest guest]

At 08:27 PM 8/28/2006, you wrote:

>I agree that language is extremely important. That is

>why I take exception to Burr's choices. For instance,

>he actually says that naturals are far more dangerous

>than synthetics and he compares narcissus absolute to

> " rotten garbage. "

>

>

>- what he actually says is this

> " a low-quality natural narcissus is going to smell like garbage "

> janita

And even then, he's wrong. It just smells weak and blah, lol.

Anya

http://anyasgarden.com/perfumes.htm Parfums Natural

http://artisannaturalperfumers.com The Artisan Natural Perfumers Guild

http://.com The Premier Natural Perfume Site Gateway

[Guest guest]

On Aug 28, 2006, at 5:45 PM, Anya wrote:

> At 07:42 PM 8/28/2006, you wrote:

>> ok, well....grrrr, that got the hackles up on the back of my neck!

>> i think we have evolved natural perfumery here, but to tell you the

>> truth, i do not see it represented well, in the public.

>>

>> perhaps we should form a marketing arm of our group to educate buyers

>> in the dept stores

>>

>> anybody else interested?

>

> It's hardly represented at all, that's true. It's less than five

> years old

> in its current form, and the main icon is Mandy, and she does a

> wonderful

> job with the media. This fall and winter, the Guild will be

> launching a

> media campaign.

>

> As far as buyers in department stores: the main drawback, as

> evidenced from

> feedback I've received, is that the salespeople don't know about

> naturals,

> and can't convey the differences and nuances of them to the buying

> public.

> That's why Mandy went with Bendels, who have agreed to hire, and

> have Mandy

> train, a dedicated salesperson. See my blog for more on this:

> http://anyasgarden.blogspot.com/

>

> With scattershot approaches, there is the danger of natural

> perfumery being

> MISrepresented, and falling into the hole aromatherapy did, and I

> really

> want to avoid that.

>

yeah, we need go retrieve AROMATHERAPY......first, they are all

connected

L

can't have one without the other

[Guest guest]

>

>

> - what he actually says is this

> " a low-quality natural narcissus is going to smell

> like garbage "

> janita

>

I noticed that but it's just a writer's way of getting

in the comparison between naturals and garbage. It

also shows that he believes in the superiority of the

always consistent synths. He chooses his language

very carefully.

__________________________________________________

[Guest guest]

At 11:18 PM 8/28/2006, you wrote:

> >

> >

> > - what he actually says is this

> > " a low-quality natural narcissus is going to smell

> > like garbage "

> > janita

> >

>

>I noticed that but it's just a writer's way of getting

>in the comparison between naturals and garbage. It

>also shows that he believes in the superiority of the

>always consistent synths. He chooses his language

>very carefully.

>

>

Then I think he should have been fair and said " a low-quality synth is also

going to smell like garbage " Just sayin'...lol

Anya

http://anyasgarden.com/perfumes.htm Parfums Natural

http://artisannaturalperfumers.com The Artisan Natural Perfumers Guild

http://.com The Premier Natural Perfume Site Gateway

[Guest guest]

For instance,

> he actually says that naturals are far more dangerous

> than synthetics

>

>

>I wonder where he gets his hard facts from. I think that somebody

needs to challenge him on this. It might be a perfect platform to turn

it around and watch as he gets egg on his face. I have a book called

'Cleaning Yourself To Death' and you should read what synths actually

do to your body and health. I call it air pollution when somebody

calls into my business sprayed with synthetic perfume. If he is saying

that natural perfumes are more dangerous then he really needs to be

called on it!! Thats my opinion for what it is worth.

Ruth

http://www.whitewitch.ie

[Guest guest]

>

> For instance,

> > he actually says that naturals are far more dangerous

> > than synthetics

> >

> >

> >I wonder where he gets his hard facts from. I think that somebody

> needs to challenge him on this. It might be a perfect platform to turn

> it around and watch as he gets egg on his face. I have a book called

> 'Cleaning Yourself To Death' and you should read what synths actually

> do to your body and health. I call it air pollution when somebody

> calls into my business sprayed with synthetic perfume. If he is saying

> that natural perfumes are more dangerous then he really needs to be

> called on it!! Thats my opinion for what it is worth.

>

> Ruth

I have not read the article, because I cannot get the ny times website to work

for me. If he

said that naturals are far more dangerous than synthetics, then I'm putting my

boxing

gloves on. Can someone send me the article?

Tisserand