Fragrance Week -- get the online community involved

[Guest guest]

Hi Everyone:

This was posted on the perfume of life forum tonight, and it sounds great.

Yes, they'll be emphasizing mainstream (mostly non-natural) perfumes, I'm

sure, but it is the industry, and it is relevant to our business, plus

great contacts can be made.

We should think about how we can get involved.

Here's the post:

For the past few years, " Fragrance Week, " has become a big hit in New York

City. A few years ago, I had pointed out to The Fragrance Foundation their

lack of getting the consumer involved in their mission to Ellen

Lapsansky, Executive Director. I had stated simply that if it were not for

people like us, the consumers, there wouldn't be a fragrance industry to

begin with.

In the past few years, I am elated to see The Fragrance Foundation

mentioned in more consumer-oriented publications and press. While I'm sure

my bewailing and fussing commentary to them wasn't the catalyst, I'd like

to think it did make a contribution to some degree -- wishful thinking on

my behalf.

The people at The Fragrance Foundation are FANTASTIC people. I say that

with UTMOST sincerity and respect. Several years ago, I had the pleasure of

being invited out to their organization, and met the amazing Annette Green,

then president, now President Emeritus, as well as Ellen Lapsansky

herself. They truly run a first-class act over on East 32nd street, and

they do play an important role in the industry!

With online forums, such as Perfume of Life, the extensive amounts of

information contained in them are often taken for granted. While not a

database in the traditional sense of the word, I believe some forums are

the most complex databases because of the vast amounts of data provided by

the users. Just think about all the data we have compiled on Perfume of

Life! There's a LOT of valuable information on here aside from being an

online community.

While we are benefiting tremendously from this online community, wouldn't

it be great to somehow get Perfume of Life invovled in part of the 2006

Fragrance Week activities to some degree? I've been thinking about this for

a while now, and haven't quite thought of who to approach first.

Dame himself to see if he's even interested, was the OBVIOUS choice, as

this is his property. But since this is just an idea at this point, I

thought there's no harm in posting it as a message to see if there's anyone

who has other ideas and direction. , himself, may simply reply here

and say there's no interest and that'd be the end of it.

But, if there is anything we can do as on online community to somehow get

involved with Fragrance Week 2006 I think would be a fantastic idea. I'm

willing to donating any of my resources, from a personal and/or business

perspective to do my part.

Thoughts, ideas, constructive criticism... please. It can't hurt to at

least try, right?

By the way, Fragrance Week 2006 is as follows:

FRAGRANCE WEEK NYC, FRAGRANCE WEEK WEST, FRAGRANCE WEEK MIAMI

October 16 - 20, 2006

- Entertaining, interactive, and educational activities designed to educate

consumers about fragrance.

- Events are organized at retail locations and public spaces.

Anya

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