Guest guest Posted March 4, 2006 Report Share Posted March 4, 2006 Subject: [csda] TWP: Smells Like a Sheraton [scentair.com/Sheraton test/Hyatt/Omni/Disney] >ScentAir's Web site ( http://www.scentair.com/ ) notes that its clients >include Hyatt, Omni and some Disney hotels , among others. Omni's branded >scent is " elements of lemongrass and green tea. The www.scentair.com web site has copies of a number of newspaper articles about the company. >The scent machines in lobbies of select Sheraton hotels are a test, said >spokeswoman Nadine Ayala. __ COMINGANDGOING UPRIGHT AND LOCKED ... ROOM KEYS Smells Like a Sheraton http://www.washingtonpost.com/wp-dyn/content/article/2006/03/03/AR2006030300608.\ html Sunday, March 5, 2006; Page P01 Marcy Goodwin of Los Angeles loves Sheraton hotels, but was upset to encounter a perfumed lobby during a recent visit to San Diego. Goodwin, who is allergic to perfume, fired off a letter of complaint to the manager. " It is true that we will be introducing a Sheraton-inspired fragrance in the lobby of Sheraton hotels, " he wrote in response -- a fragrance delivered through " our new Scent Machines . " But he assured her that the use of the fragrance was " certified by the leading international trade group, the International Fragrance Association . " That's like asking a fox if he should be given the key to the chicken coop, Goodwin groused to CoGo. Goodwin has stumbled on to a trend: " scent branding , " aka " aroma marketing . " Hotels, theme parks, casinos, department stores and even defense contractors have partnered with companies like ScentAir to develop unique fragrances, which can be sent out in such low concentrations they affect only the subconscious part of a patron's olfactory senses. ScentAir's Web site ( http://www.scentair.com/ ) notes that its clients include Hyatt, Omni and some Disney hotels , among others. Omni's branded scent is " elements of lemongrass and green tea. " Hard Rock Hotel's lobby in Orlando has " Ocean " scent , and the hotel draws visitors to the ice cream store on the ground level by blasting a " Waffle Cone " scent up the stairway. ScentAir, by the way, has partnered with Muzak to " define a whole new industry called sensory branding , " the Web site says. The scent machines in lobbies of select Sheraton hotels are a test, said spokeswoman Nadine Ayala. __ FAIR USE NOTICE This contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. _________________________________________________________________ Don’t just search. Find. Check out the new MSN Search! http://search.msn.click-url.com/go/onm00200636ave/direct/01/ Quote Link to comment Share on other sites More sharing options...
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