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1) Mc's arches are more widely recognized around the world than the

Christian

cross. Mc is the 2nd most recognizable fictional character (just

behind Santa

Claus). The original (Willard ) was fired because he was too heavy.

is

always THIN, is never shown eating the product and is ALWAYS HAPPY. All the

people in

Mc's ads are thin, they are most often not eating, but they are always

happy and

having fun. Therefore, fast food makes you thin and happy. Ray Kroc and Walt

Disney were

friends. Now you can buy a (Mcs) " Happy Meal " at (Disneyland) " The

Happiest Place

in the World " !

2) One out of every 5 public schools in the US has a brand name fast food

restaurant

inside. Same with hospitals including children's hospitals.

3) Mcs gives away over 1.5 billion toys a year, they are the number one

purveyer of

toys in the US, such that 1 out of every 3 toys comes from them. They have over

8000

playgrounds at their restaurants (Burger King has 2000) WHY?

4) The current generation of American children are the FATTEST and MOST OUT OF

CONDITION group of people every created on earth. Diabetes soon to reach 50%,

Asthma

over 10%, and cardiovascular disease now being found in 10 year olds (some of

whom

have the vessels of a 45 year old man who has smoked for 10 years). Pre-teens

are now

having heart attacks! Since 1970 obesity has DOUBLED in young school children

and

TRIPLED in older school children. There is a 90% likelihood that an obese child

will become

an obese adult (many have 8 times as many fat cells).

5) CDC: If the trend continues soon there will be more deaths from bad food

than from

cigarettes or alcohol.

6) Marketing campaigns for soda are aimed at 8 year olds (the idea age to

capture a group

of lifetime users). In the '50's the average size of a coke was 8 oz. Now a

" child " size is 12

oz (that's 8-10 tsp of sugar) and the average is 32 oz with free refills common.

That would

be 40-50 tsps of sugar (actually high fructose corn syrup which is worse!)

7) There is a new revolution in attitudes and thinking of the middle classes and

the upper

classes making OBESITY more and more a problem of poor children. Poor people

watch

more TV, have less time to cook, less time to shop, less information about food,

and fewer

options so now the startlingly ironic reality is that the poor are now the obese

class. As

with LIQUOR and TOBACCO, the marketing and shopping outlets are moving in to

poor

neighborhoods in the inner city so as to target the poor. The majority of

Mcs profit

comes from the Dollar Meals, directly marketed to the poor (no salads or fruit,

just

burgers, fries and soda).

8) Bariatric surgeons have now deemed it is no longer off-limits to perform

gastric bypass

surgery on TEENAGERS! The once rare, super-expensive, and super-dangerous

surgery

has skyrocketed in incidence to almost 200,000 a year, many of these young

people.

9) The typical American child watches 40,000 TV commercials a year, 20,000 for

fast food,

junk food, soda, breakfast cereal, that's 5 minutes per hour of watching or over

3 solid

hours a week. Mc's spends over $3billion/yr on TV ads. Children don't

learn about

food in school, they are taught what to eat by commercials. Children have no

ability to tell

the difference between advertising and entertainment. Other than school and

sleep,

children in the US spend more time watching TV than anything else (25+ hrs per

week or

1.5 months non-stop each year). (Dr Mercola says that studies show the more TV

you

watch they fatter you become)

10) Fast food companies put children in MRI machines to measure the brain waves

to

determine what stimulates brand loyalty, they create toddler and school child

focus groups

to pry into the mild of children to find what motivates their desires, they hire

child

psychologists to create the most seductive advertising to lure in children.

Brand loyalty

begins before 2 years of age, children can recognize logos like the Golden

Arches before

they even know their own name.

These SAD FACTS come from the new book CHEW ON THIS by ERIC SCHLOSSER this

pertaining to the MARKETING OF JUNK FOOD TO CHILDREN. Read more in this

amazing

book....

Will Winter

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on another werid mc donalds ad that is all around .. a

thin lady in a workout suit holding two mcdonalds bags

and it says " my kind of shopping spree " now come on.

How twisted is that? Not only eatting mcdonalds but

when you think shopping spree you think " mass

consumption , mass spending " so is this billboard

telling you to over eat at mcdonalds?

andrea

--- Will Winter <holistic@...> wrote:

> 1) Mc's arches are more widely recognized

> around the world than the Christian

> cross. Mc is the 2nd most recognizable

> fictional character (just behind Santa

> Claus). The original (Willard ) was

> fired because he was too heavy. is

> always THIN, is never shown eating the product and

> is ALWAYS HAPPY. All the people in

> Mc's ads are thin, they are most often not

> eating, but they are always happy and

> having fun. Therefore, fast food makes you thin and

> happy. Ray Kroc and Walt Disney were

> friends. Now you can buy a (Mcs) " Happy Meal "

> at (Disneyland) " The Happiest Place

> in the World " !

>

> 2) One out of every 5 public schools in the US has a

> brand name fast food restaurant

> inside. Same with hospitals including children's

> hospitals.

>

> 3) Mcs gives away over 1.5 billion toys a

> year, they are the number one purveyer of

> toys in the US, such that 1 out of every 3 toys

> comes from them. They have over 8000

> playgrounds at their restaurants (Burger King has

> 2000) WHY?

>

> 4) The current generation of American children are

> the FATTEST and MOST OUT OF

> CONDITION group of people every created on earth.

> Diabetes soon to reach 50%, Asthma

> over 10%, and cardiovascular disease now being found

> in 10 year olds (some of whom

> have the vessels of a 45 year old man who has smoked

> for 10 years). Pre-teens are now

> having heart attacks! Since 1970 obesity has

> DOUBLED in young school children and

> TRIPLED in older school children. There is a 90%

> likelihood that an obese child will become

> an obese adult (many have 8 times as many fat

> cells).

>

> 5) CDC: If the trend continues soon there will be

> more deaths from bad food than from

> cigarettes or alcohol.

>

> 6) Marketing campaigns for soda are aimed at 8 year

> olds (the idea age to capture a group

> of lifetime users). In the '50's the average size

> of a coke was 8 oz. Now a " child " size is 12

> oz (that's 8-10 tsp of sugar) and the average is 32

> oz with free refills common. That would

> be 40-50 tsps of sugar (actually high fructose corn

> syrup which is worse!)

>

> 7) There is a new revolution in attitudes and

> thinking of the middle classes and the upper

> classes making OBESITY more and more a problem of

> poor children. Poor people watch

> more TV, have less time to cook, less time to shop,

> less information about food, and fewer

> options so now the startlingly ironic reality is

> that the poor are now the obese class. As

> with LIQUOR and TOBACCO, the marketing and shopping

> outlets are moving in to poor

> neighborhoods in the inner city so as to target the

> poor. The majority of Mcs profit

> comes from the Dollar Meals, directly marketed to

> the poor (no salads or fruit, just

> burgers, fries and soda).

>

> 8) Bariatric surgeons have now deemed it is no

> longer off-limits to perform gastric bypass

> surgery on TEENAGERS! The once rare,

> super-expensive, and super-dangerous surgery

> has skyrocketed in incidence to almost 200,000 a

> year, many of these young people.

>

> 9) The typical American child watches 40,000 TV

> commercials a year, 20,000 for fast food,

> junk food, soda, breakfast cereal, that's 5 minutes

> per hour of watching or over 3 solid

> hours a week. Mc's spends over $3billion/yr on

> TV ads. Children don't learn about

> food in school, they are taught what to eat by

> commercials. Children have no ability to tell

> the difference between advertising and

> entertainment. Other than school and sleep,

> children in the US spend more time watching TV than

> anything else (25+ hrs per week or

> 1.5 months non-stop each year). (Dr Mercola says

> that studies show the more TV you

> watch they fatter you become)

>

> 10) Fast food companies put children in MRI machines

> to measure the brain waves to

> determine what stimulates brand loyalty, they create

> toddler and school child focus groups

> to pry into the mild of children to find what

> motivates their desires, they hire child

> psychologists to create the most seductive

> advertising to lure in children. Brand loyalty

> begins before 2 years of age, children can recognize

> logos like the Golden Arches before

> they even know their own name.

>

> These SAD FACTS come from the new book CHEW ON THIS

> by ERIC SCHLOSSER this

> pertaining to the MARKETING OF JUNK FOOD TO

> CHILDREN. Read more in this amazing

> book....

>

> Will Winter

>

>

>

>

www.wildoatsdiapers.com

cool diapers , covers , aio's , and other baby needs!

__________________________________________________

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> Several fast food companies help schools do small fund raisers. They like to

> supply pop and coupons. We had an event last year and newer staff had a fast

> food company involved. Yikes.

>

> Many of the kids I work with live in poverty. We have taken kids to a

> restaurant on occasion and are surprised that they know about fast food

> restaurants, but had never seen a sit down restaurant with a menu. At least

> an egg looks like an egg in a real restaurant, even if not organic.

>

> My school is NE Mpls. Eastside co-op is there and I recently started picking

> up things because we have farmers markets, but no co-ops where I moved. (BTW,

> part of why we choose this area to buy land was because light rail will go

> between the two schools). So, I have been picking up soap and things from

> Eastside. I noticed that Eastside helps community groups and plan to approach

> them.

>

> One idea is that all of us with children start talking to our co-ops about

> giving neighborhood schools healthy treats and a coupon for their events.

> Might help educate teachers. The schools then give some PR to the co-ops and

> more customers go in to see what it is all about, use that coupon.

>

> People sometimes complain about prices of organic, but brown rice and eggs are

> not expensive. The catering service we work with came up with a couple trial

> meals for next year, making one an oriental lunch out of organic eggs, veggies

> and brown rice. I think I will eat school lunches on those days.

>

> It is wonderful to see more colleges doing farm to school.

>

> Kathy

>

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