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In a message dated 04/05/2000 3:46:43 PM Eastern Daylight Time,

tinkerdove@... writes:

<< He says if you're not happy with the over

all shape of your body then weight training is the key.

PLEASE KNOW THAT I AM NOT TALKING AGAINST TAEBO, I THINK IT'S

WONDERFUL!! >>

although I do upper body weight training,

I can tell my butt and thighs are coming along quite well with Tae-Bo

Eventually, once my upper body muscle mass gets to where it should be,

I'll be cutting back on the weight training unless I see it start to dwindle

Barb

who has a few new cross training weight tapes

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  • 7 months later...

Cull wrote:

>

> After being a major lurker of this list, I would like to ask a question

> about the Body Of Life Competition (See http://www.bodyforlife.com )

>

> What do people think about:

>

> a. The idea of the competition (on the face value of people trying to

> improve themselves) ?

I think the " idea " of the competition is great. However, it's too easy

for someone already in great shape to win. As a joke, a guy on MFW made

a 2 minute transformation page.

http://members.tripod.com/Dramo13/beforeafter/davin/feb62kpics.html

The photos are not retouched and show what just a little bit of prep can

achieve. Davin didn't go to any big trouble in these pictures, he just

took some unflexed pictures sticking his stomach out and slouching and

then took pictures smiling and flexing. If you're in great shape, you

can add a few pounds in a mass phase, take a picture that looks

horrible, then lose a few pounds of fat and take a picture with better

lighting and actually flex in the poses. The difference is pretty

remarkable.

I haven't spent much time looking at the competitors the past couple of

years, but in the beginning it was pretty obvious that the winners

already had some mass and then dropped bodyfat. For an example of what

12 weeks of hard dieting can do, check out one of Whyte's

clients, Ian :

http://www.hardtrainer.com/Ianwatson.htm

This guy didn't have much muscle to begin with and doesn't have much

muscle afterwards. This is just 12 weeks of hard dieting... and getting

a tan... and flexing.

>

> b. The Marketing ideals used in the campaign ?

Uh. It's marketing. What more can you say?

>

> c. Does it work or is it marketing hype?

They want to sell you supplements. You don't need them to get those

results.

>

> I would like to also hear any personal experiences people have had, with

> regards to this or any other similar " improvement " schemes.

The Body For Life is a repackaging of the old Cybergenics strategy.

Although I've heard a lot about the program, I haven't read the book.

From what I've heard, the routine is your basic " hardgainer " regimen

with some dieting thrown in. Pretty standard stuff but nothing

revolutionary.

If being in the competition motivates you (or anyone else) to get into

the gym and make a difference in their lives, great. But it IS just a

ploy to get you to buy supplements you don't need.

At least. That's my opinion. YMMV. :)

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> From: <watson@...>

>

> I think the " idea " of the competition is great. However, it's too easy

> for someone already in great shape to win. As a joke, a guy on MFW made

> a 2 minute transformation page.

>

> http://members.tripod.com/Dramo13/beforeafter/davin/feb62kpics.html

>

> The photos are not retouched and show what just a little bit of prep can

> achieve. Davin didn't go to any big trouble in these pictures, he just

> took some unflexed pictures sticking his stomach out and slouching and

> then took pictures smiling and flexing. If you're in great shape, you

> can add a few pounds in a mass phase, take a picture that looks

> horrible, then lose a few pounds of fat and take a picture with better

> lighting and actually flex in the poses. The difference is pretty

> remarkable.

I looked at these pictures, and there is a difference, but I wouldn't call

it remarkable. The BFL pics show much greater changes than this...changes

that you simply cannot fake. For example, go to http://www.bodyforlife2.com

This is a site that is not affiliated with EAS, BFL, or Bill in any

way. It is a website run by someone who did the program and had tremendous

success. Look at some of the changes on this site. With some of these

people these are not changes you can fake with a 2-min transformation. Go

pick up the latest issue of Muscle media and look at some of the

before/afters of recent competitors. One competitor is a guy with cerebral

palsy who made an oustanding change...and there is no way it could have been

faked in a 2-min transformation. There are hundreds of BFL before/after

pics in Muscle Media and on the Internet. It's pretty obvious to me that

many of them are not faked transformations.

> I haven't spent much time looking at the competitors the past couple of

> years, but in the beginning it was pretty obvious that the winners

> already had some mass and then dropped bodyfat.

I wouldn't say so. I think it was pretty obvious that Ellis, Jeff

Seidman, and Abb Ansley gained muscle mass...especially , who was

already lean and skinny and didn't have much body fat to lose.

> > c. Does it work or is it marketing hype?

>

> They want to sell you supplements. You don't need them to get those

> results.

First, you do not have to do supplements to do the BFL program. Now, to do

the competition, yes, you are required to take 1 EAS supplement during the

course of the program. So what? EAS now sells multivitamins so you could

take their cheapest multivitamin to fulfill this requirement.

If you read the BFL book, Bill mentions supplements like on 2 or 3

pages out of the entire book...so he doesn't talk about them much. I would

hardly call this a program that solely trying to sell you supplements.

> The Body For Life is a repackaging of the old Cybergenics strategy.

Not quite. When I first delved into weight training I tried out the

Cybergenics strategy. Severe overtraining (the workouts sessions took at

least 2 hours), no cardio, different diet, useless chromium and BCAA

supplements. BFL is quite a bit different. Short, intense workouts, 5-6

small meals a day, equal portions of protein and carbs, don't have to buy

supplements unless you do the competition...and even then they are better

supplements than what Cybergenics offered.

> >From what I've heard, the routine is your basic " hardgainer " regimen

> with some dieting thrown in. Pretty standard stuff but nothing

> revolutionary.

I own the book. Bill never tries to make claims that it is something

revolutionary. What he has done is he has taken what is basically a

precontest bodybuilding routine and packaged it for the layperson. And he

has done an extremely excellent job. And what I like about his book is that

he doesn't blow smoke up your butt and try to tell you that it's easy,

versus all of these other fitness gadgets and programs that try to tell you

you don't have to work hard. Bill tells you that you need to work extremely

hard. While the program itself is nothing revolutionary, the way Bill has

packaged and presented it is. He makes it easy for the average layperson to

understand, and he also gets people to believe in themselves that they can

really achieve these things and get them motivated to make positive changes.

BFL really is a lot more than just a program for changing your body. It

teaches discipline, self-confidence, organization, and all kinds of other

things. While I have never agreed with everything Bill has said or done in

the past, Bill's book really has made a positive impact on a number of

people's lives, and I commend him for it. He has turned many people on to

the bodybuilding and fitness lifestyle. He has helped more people make

positive changes in their lives than you or I have. A lot of people are so

quick to criticize Bill and look for every negative thing they can find, but

my question to them is: Bill has helped hundreds if not thousands of

people...how many people have you helped? Go to http://www.bodyforlife.com

and read their guestbook. Hundreds of people sign the guestbook *every*

single day!!! Not just a few people...hundreds! The guestbook there is

over 25,000 pages long! And I have read through some of the comments and

they are almost all positive...numerous people report the great results they

have been getting with Bill's program...people improving their health and

their lives. Go to Amazon.com and read the book reviews there...again, they

are almost all positive. And when you have independent sites like the body

for life 2 website also showing positive results, as well these Body For

Life support groups that I've been hearing about now, it's obvious that Bill

has done something very positive for many people.

> If being in the competition motivates you (or anyone else) to get into

> the gym and make a difference in their lives, great. But it IS just a

> ploy to get you to buy supplements you don't need.

Again, I would disagree here. You only need to buy the supplements if you

enter the competition. And even then you only need to use one. Heck, I can

get a box of Myoplex from enutrition.com for $35, which works out to be

about $1.75 a packet. That is cheaper than compared to what it would cost

me to buy a lean steak and potato, and the prep time is much shorter. If

someone wants to save money on the competition they can simply buy one of

EAS's multivitamins, which is good for people to take anyway. It's not that

hard.

People will criticize Bill with his program and try to say he is just trying

to make money. First, he doesn't earn a dime from the sales of his

book...all royalties go to the Make a Wish Foundation. Second, did anyone

ever stop to think that maybe Bill simply believes in the supplements he

recommends? Now, whether they are helpful or not is a different story.

They might all be worthless. But that is not the issue here. If someone

wholeheartedly believes in something, they are going to recommend that other

people do it, even if what they believe in might not be true.

For example, let's say I'm a personal trainer. Now, I'm going to charge

people for my services, will I not? So how come people don't accuse me of,

" Well, he's just trying to make a buck, that's all. " ??? Just because I

charge people for my services doesn't mean I'm not interested in helping

them. And I am going to market myself. I fully believe in what I am doing.

Again, that doesn't mean my training programs are the best...but I

personally believe they are...and I am going to market them that way...and I

am going to recommend that everyone does my program if I truly believe that

it's going to help people.

Maybe the same is true for Bill . I'm sure the guy himself uses

many supplements, and he uses them because he believes they work. And if he

believes they work, he is going to recommend that other people take them.

That doesn't mean he's trying to rip people off. Now, maybe the supplements

don't work at all. But Bill doesn't believe that and he's not going to tell

other people they don't work if he believes they do. And evidence seems to

suggest that I may be right. When Bill was CEO at EAS, EAS did not offer

very many supplements. Creatine, HMB, Myoplex, and a few others. One thing

they did not offer was ephedrine...and they didn't offer it because I know

that Bill was not much of a fan of ephedrine. Well, now Bill steps down,

and someone else is in charge. And what does EAS do? They come out with an

ephedrine supplement. Actually, the number of supplements they offer has

exploded since Bill stepped down...some that I never thought EAS would sell,

like the effervescent creatine crap. IMO EAS has gotten much worse as a

supplement company since Bill stepped down.

Again, I don't agree with everything Bill has said or done in the past...but

his BFL program is great and has helped a lot of people transform not only

their bodies but their attitudes and lives.

Krieger

Graduate student, exercise science

Washington State University

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Krieger wrote:

>

> > From: <watson@...>

> >

> > I think the " idea " of the competition is great. However, it's too easy

> > for someone already in great shape to win. As a joke, a guy on MFW made

> > a 2 minute transformation page.

> >

> > http://members.tripod.com/Dramo13/beforeafter/davin/feb62kpics.html

> >

> > The photos are not retouched and show what just a little bit of prep can

> > achieve. Davin didn't go to any big trouble in these pictures, he just

> > took some unflexed pictures sticking his stomach out and slouching and

> > then took pictures smiling and flexing. If you're in great shape, you

> > can add a few pounds in a mass phase, take a picture that looks

> > horrible, then lose a few pounds of fat and take a picture with better

> > lighting and actually flex in the poses. The difference is pretty

> > remarkable.

>

> I looked at these pictures, and there is a difference, but I wouldn't call

> it remarkable. The BFL pics show much greater changes than this...changes

> that you simply cannot fake.

Well, duh.

My point is that to make this " transformation " , you can make what look

to be incredible gains that really aren't that incredible.

> For example, go to http://www.bodyforlife2.com

OK. I've been there.

> This is a site that is not affiliated with EAS, BFL, or Bill in any

> way. It is a website run by someone who did the program and had tremendous

> success. Look at some of the changes on this site. With some of these

> people these are not changes you can fake with a 2-min transformation. Go

> pick up the latest issue of Muscle media and look at some of the

> before/afters of recent competitors. One competitor is a guy with cerebral

> palsy who made an oustanding change...and there is no way it could have been

> faked in a 2-min transformation. There are hundreds of BFL before/after

> pics in Muscle Media and on the Internet. It's pretty obvious to me that

> many of them are not faked transformations.

ly, I've looked at some of these pictures and Davin's and Ian's

transformations are more impressive than any of the ones I looked at.

The people I looked at looked like they've just shed a few pounds.

Because of the way the contest is structured, people try to look as bad

as possible in the before pictures and then as good as possible in the

after pictures. In the before picture, slouch, frown, don't flex your

muscles, use a flash camera, etc. In the after pictures, get a tan, oil

up, flex your muscles, smile, get pictures done with a better

camera/photographer, etc.

>

> > I haven't spent much time looking at the competitors the past couple of

> > years, but in the beginning it was pretty obvious that the winners

> > already had some mass and then dropped bodyfat.

>

> I wouldn't say so. I think it was pretty obvious that Ellis, Jeff

> Seidman, and Abb Ansley gained muscle mass...especially , who was

> already lean and skinny and didn't have much body fat to lose.

I couldn't find those guys anywhere on the site or the body for life

site.

>

> > > c. Does it work or is it marketing hype?

> >

> > They want to sell you supplements. You don't need them to get those

> > results.

>

> First, you do not have to do supplements to do the BFL program. Now, to do

> the competition, yes, you are required to take 1 EAS supplement during the

> course of the program. So what? EAS now sells multivitamins so you could

> take their cheapest multivitamin to fulfill this requirement.

Ha ha ha.

That's funny. The whole purpose of the competition is to sell

supplements. It's a great gimmick, people buy into the hype. I've

talked to many newbies on MFW who really think they need to buy a whole

lot of EAS supplements to participate at all. I've talked to

participants who think that the supplements are what's going to make the

transformation.

If this gimmick helps some people change their lives and start working

out. Great. But it's still a marketing ploy to sell supplements.

>

> If you read the BFL book, Bill mentions supplements like on 2 or 3

> pages out of the entire book...so he doesn't talk about them much. I would

> hardly call this a program that solely trying to sell you supplements.

OK. Selling supplements and selling books. :)

Every book sold increases his fame and sells more supplements. Genius.

>

> > The Body For Life is a repackaging of the old Cybergenics strategy.

>

> Not quite. When I first delved into weight training I tried out the

> Cybergenics strategy. Severe overtraining (the workouts sessions took at

> least 2 hours), no cardio, different diet, useless chromium and BCAA

> supplements. BFL is quite a bit different. Short, intense workouts, 5-6

> small meals a day, equal portions of protein and carbs, don't have to buy

> supplements unless you do the competition...and even then they are better

> supplements than what Cybergenics offered.

I wasn't talking about the routine, I was talking about the marketing

strategy, the competition itself. There was actually a company that did

the same thing prior to Cybergenics but I can't recall the name of it.

>

> > >From what I've heard, the routine is your basic " hardgainer " regimen

> > with some dieting thrown in. Pretty standard stuff but nothing

> > revolutionary.

>

> I own the book. Bill never tries to make claims that it is something

> revolutionary. What he has done is he has taken what is basically a

> precontest bodybuilding routine and packaged it for the layperson. And he

> has done an extremely excellent job. And what I like about his book is that

> he doesn't blow smoke up your butt and try to tell you that it's easy,

> versus all of these other fitness gadgets and programs that try to tell you

> you don't have to work hard. Bill tells you that you need to work extremely

> hard. While the program itself is nothing revolutionary, the way Bill has

> packaged and presented it is. He makes it easy for the average layperson to

> understand, and he also gets people to believe in themselves that they can

> really achieve these things and get them motivated to make positive changes.

> BFL really is a lot more than just a program for changing your body. It

> teaches discipline, self-confidence, organization, and all kinds of other

> things. While I have never agreed with everything Bill has said or done in

> the past, Bill's book really has made a positive impact on a number of

> people's lives, and I commend him for it. He has turned many people on to

> the bodybuilding and fitness lifestyle. He has helped more people make

> positive changes in their lives than you or I have. A lot of people are so

> quick to criticize Bill and look for every negative thing they can find, but

> my question to them is: Bill has helped hundreds if not thousands of

> people...how many people have you helped? Go to http://www.bodyforlife.com

> and read their guestbook. Hundreds of people sign the guestbook *every*

> single day!!! Not just a few people...hundreds! The guestbook there is

> over 25,000 pages long! And I have read through some of the comments and

> they are almost all positive...numerous people report the great results they

> have been getting with Bill's program...people improving their health and

> their lives. Go to Amazon.com and read the book reviews there...again, they

> are almost all positive. And when you have independent sites like the body

> for life 2 website also showing positive results, as well these Body For

> Life support groups that I've been hearing about now, it's obvious that Bill

> has done something very positive for many people.

Dude. It's still a gimmick to sell stuff. If you think it's anything

other than that, you're naive. Like I said before, there are some

people that are going to get into weightlifting and change their lives

because of this. That's great. But most of the people who read the

book or sign up for the competition try some of the stuff for a couple

of weeks, sign the guest book and talk about what a great effect it has

on their lives, and then go back to what they were doing before they

read the book.

I was ready to sign up for Cybergenics way back in the day. I bought

the stuff and I read the routine and thought it was great... but I

realized that I didn't have access to the equipment needed and I didn't

have a partner to spot me for the negatives that they were pushing, so I

returned it and got my money back.

>

> > If being in the competition motivates you (or anyone else) to get into

> > the gym and make a difference in their lives, great. But it IS just a

> > ploy to get you to buy supplements you don't need.

>

> Again, I would disagree here. You only need to buy the supplements if you

> enter the competition. And even then you only need to use one. Heck, I can

> get a box of Myoplex from enutrition.com for $35, which works out to be

> about $1.75 a packet. That is cheaper than compared to what it would cost

> me to buy a lean steak and potato, and the prep time is much shorter. If

> someone wants to save money on the competition they can simply buy one of

> EAS's multivitamins, which is good for people to take anyway. It's not that

> hard.

How many people who enter the competition buy just one multivitamin from

EAS?

Most people who start a program like that are going to stock up on every

sort of supplement they can find. And if it's a supplement from the guy

whose program their following, well, those supplements HAVE to be better

than anyone else's. Right?

>

> People will criticize Bill with his program and try to say he is just trying

> to make money.

Dude. That's his JOB. Of course he's just trying to make money. If he

wasn't just trying to make money he'd be an idiot and I don't think he's

an idiot.

> First, he doesn't earn a dime from the sales of his

> book...all royalties go to the Make a Wish Foundation.

Genius publicity.

> Second, did anyone

> ever stop to think that maybe Bill simply believes in the supplements he

> recommends? Now, whether they are helpful or not is a different story.

> They might all be worthless. But that is not the issue here. If someone

> wholeheartedly believes in something, they are going to recommend that other

> people do it, even if what they believe in might not be true.

HMB feels like Deca? Bill saw an opportunity to make money and he

grabbed it. He's done a masterful job. But his job is selling

supplements.

>

> For example, let's say I'm a personal trainer. Now, I'm going to charge

> people for my services, will I not? So how come people don't accuse me of,

> " Well, he's just trying to make a buck, that's all. " ??? Just because I

> charge people for my services doesn't mean I'm not interested in helping

> them. And I am going to market myself. I fully believe in what I am doing.

> Again, that doesn't mean my training programs are the best...but I

> personally believe they are...and I am going to market them that way...and I

> am going to recommend that everyone does my program if I truly believe that

> it's going to help people.

Waittasecond, . I'm not saying that the Body For Life program is

" wrong. " I'm just saying that it's a marketing gimmick that is geared

towards newbie lifters but the competition will almost always be won by

people who already have muscle and just need some cutting.

I was not trying to demonize Bill. I know some people who like and

respect him and I know some people who hate his guts. I don't

personally know him so I reserve judgment until that time.

>

> Maybe the same is true for Bill . I'm sure the guy himself uses

> many supplements, and he uses them because he believes they work. And if he

> believes they work, he is going to recommend that other people take them.

> That doesn't mean he's trying to rip people off.

I'm not saying that he's trying to rip people off. I'm saying that he's

trying to sell people supplements. They probably don't NEED those

supplements but his job is to sell people supplements. The book, the

magazine and the contest help him sell more supplements.

> Now, maybe the supplements

> don't work at all. But Bill doesn't believe that and he's not going to tell

> other people they don't work if he believes they do. And evidence seems to

> suggest that I may be right. When Bill was CEO at EAS, EAS did not offer

> very many supplements. Creatine, HMB, Myoplex, and a few others. One thing

> they did not offer was ephedrine...and they didn't offer it because I know

> that Bill was not much of a fan of ephedrine. Well, now Bill steps down,

> and someone else is in charge. And what does EAS do? They come out with an

> ephedrine supplement. Actually, the number of supplements they offer has

> exploded since Bill stepped down...some that I never thought EAS would sell,

> like the effervescent creatine crap. IMO EAS has gotten much worse as a

> supplement company since Bill stepped down.

I don't keep track of these things.

>

> Again, I don't agree with everything Bill has said or done in the past...but

> his BFL program is great and has helped a lot of people transform not only

> their bodies but their attitudes and lives.

Read my post again. As I said there, I think the idea of the

competition is great. I think it's a great motivating tool for many

people. Some of those people will give it up pretty quickly but a few

people will keep lifting and get in great shape. However, the people

who will be in the best position to win the contest are the people who

were in great shape a few years ago and added some fat. The combination

of muscle memory, dieting, and carefully orchestrating the before and

after shots can make some of the results look almost steroidal.

However, the regular Joe Blow on the street is not going to see those

results.

The bottom line is that this is a competition being held by a company

whose job is to sell supplements. This competition is a multi-tiered

marketing strategy designed to sell more supplements. I personally

don't think there's anything wrong with that.

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From: " Krieger " <jkrieger@...>

>First, you do not have to do supplements to do the BFL program......

>If you read the BFL book, Bill mentions supplements like on 2 or 3

>pages out of the entire book...so he doesn't talk about them much. I would

>hardly call this a program that solely trying to sell you supplements.

Alden:

, , . May I quote from Bill P. himself?

" However, if you are deter-mined to make a remarkable transformation in only

12 weeks, you are going to need to nourish your body, daily,

with quality protein, carbohydrates, vitamins and minerals, and other

important micronutrients your body needs to recover from your intense

exercise sessions, as well as provide you with the balanced energy you need

to stay healthy and strong. Achieving that goal without supplementation is

very difficult, especially if you do not have a lot

of extra time to work with. "

" Virtually every competitor who successfully completed the Challenge Program

last year relied on EAS supplements to help them succeed. The most frequently

used EAS product, and the one I recommend to everyone, is called Myoplex. "

" In addition to Myoplex, I recommend the following EAS supplements:

BetaGen—a unique blend of creatine and HMB (which have both been shown in

numerous scientific studies to increase strength, muscle bioenergetics, and

recovery); Phosphagen HP—the high-performance creatine supplement (scientific

studies show it produces up to 160% greater results than the original creatine

formula); and Phen-Free—a dietary supplement formula developed by EAS

researchers to support fat loss. (For more information about EAS supplements,

please call the number below or visit www.eas.com.) "

:

>don't have to buy supplements unless you do the competition

Alden:

Does this mean that the supplements are necessary and inevitable if you wish

to have a competitve body for the competition and for " life " ? Do you believe

that is true?

>I own the book. Bill never tries to make claims that it is something

>revolutionary. What he has done is he has taken what is basically a

>precontest bodybuilding routine and packaged it for the layperson.

And therein lies the rub. I have many adult clients who have come to me with

BFL info. It's not all bad and not all good. The emphasis is too often on

how you look not how healthy you are. To quote again:

" Champions are judged on who has made the most improvement in their category

over the 12-week Challenge period and who can best express how the

transformation

and building a better body has changed their life for the better. "

I would like to think real life champions would be judged on healthy

lifestyles and the ability to continue on a healthy regime.......for life.

Joe Alden

Atlanta USA

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From: <watson@...>

> ly, I've looked at some of these pictures and Davin's and Ian's

> transformations are more impressive than any of the ones I looked at.

> The people I looked at looked like they've just shed a few pounds.

What is your definition of " a few pounds " ?

Cheryl Cundick lost 24 lbs of body fat

http://www.bodyforlife2.com/women/cheryl_cundick/cheryl_cundick.htm

I would hardly call that a few pounds.

Lynn Cyr lost 12 lbs of body fat.

http://www.bodyforlife2.com/women/lynn_cyr/lynn_cyr_front_before_after.jpg

The webmaster gained 17 lbs of lean body mass.

http://www.bodyforlife2.com/bobstory.htm

Ken Vetter lost 22 lbs of body fat

http://www.bodyforlife2.com/men/ken_vetter/ken_vetter.htm

There are more examples. Some of these people give their numbers along with

their pictures. Assuming that they are telling the truth, then the numbers

are showing more than " a few pounds. " And there are other things that can't

be faked. For example, from a side pose, someone can fake a decrease in

waist size by simply tightening their abs in the " after " and sticking their

gut out in the " before. " But from the front pose, this doesn't make your

waist look any smaller. You can't fake or enhance decreases in waist size

from the front or back views. Also, for females, you can't fake loss of

body fat from the thighs and buttocks.

> Because of the way the contest is structured, people try to look as bad

> as possible in the before pictures and then as good as possible in the

> after pictures. In the before picture, slouch, frown, don't flex your

> muscles, use a flash camera, etc. In the after pictures, get a tan, oil

> up, flex your muscles, smile, get pictures done with a better

> camera/photographer, etc.

So what? I actually know that Bill recommends you do these things.

If I was going to get my college graduation photo taken, would I walk in

there having just got out of bed or am I going to present myself the

absolute best way that I can? Of course I would do the latter. And it

would be no different for my " after " pic. I am going to present myself the

best way that I can. I don't see anything wrong with that. Yes, it makes

the transformations look more dramatic. But if that encourages other people

to take up the program and get involved in the bodybuilding/fitness

lifestyle, then that is a good thing.

> > I wouldn't say so. I think it was pretty obvious that Ellis,

> >Jeff Seidman, and Abb Ansley gained muscle mass...especially , who was

> > already lean and skinny and didn't have much body fat to lose.

>

> I couldn't find those guys anywhere on the site or the body for life

> site.

These are three of the guys from the first contest. And they are in the

Body of Work video. And they are also on the BFL advertisements that you

see in Muscle Media and at health food stores.

> > If you read the BFL book, Bill mentions supplements like on 2

> >or 3 pages out of the entire book...so he doesn't talk about them much. I

> >would hardly call this a program that solely trying to sell you supplements.

> OK. Selling supplements and selling books. :)

> Every book sold increases his fame and sells more supplements. Genius.

And every book sold benefits a child who will never be able to experience

many of the things you or I take for granted. Yes, I would call that

genius. It seems to me you want to point out every negative thing that you

can. I think you've been hanging out on MFW too long. I recognize your

name from MFW because I used to post there as well...you used to sign your

posts " (the pencil neck) " . But I got tired of the cynical and

childish nonsense that went on on MFW. I couldn't have an intelligent debate or

discussion with someone.

> Dude. It's still a gimmick to sell stuff. If you think it's anything

> other than that, you're naive.

For a guy who self-admittedly never read the book, I don't see how you are

in a position to make a judgement. A few months ago I purposely counted how

many pages out of the book Bill mentions supplements because I've heard this

gimmick thing before. I counted three. If the program was only meant to be

a gimmick, I think I would count a lot more than that. Maybe or maybe not

the contest is a gimmick. But I would hardly call the book one.

> because of this. That's great. But most of the people who read the

> book or sign up for the competition try some of the stuff for a couple

> of weeks, sign the guest book and talk about what a great effect it has

> on their lives, and then go back to what they were doing before they

> read the book.

Really? Then why do I read messages in the guestbook like, " I'm on my 2nd

12 week challenge " or " Just completed the challenge and had great results "

and comments like that? You have no idea whether " most " people give the

program up or stick with it. Give me some hard statistics and then maybe

I'll believe you.

> > First, he doesn't earn a dime from the sales of his

> > book...all royalties go to the Make a Wish Foundation.

> Genius publicity.

I don't believe it's just for publicity. Maybe I'm wrong. Whether it's for

publicity or not doesn't matter anyway. The fact is it still helps

thousands of children. A helluva a lot more children than you've helped in

your lifetime.

> Waittasecond, . I'm not saying that the Body For Life program is

> " wrong. " I'm just saying that it's a marketing gimmick that is geared

> towards newbie lifters but the competition will almost always be won by

> people who already have muscle and just need some cutting.

You admitted to the fact that you haven't paid any attention to the contest

since it first came out. Well, the contest has numerous categories that you

can win...experienced fitness champion (for people who already are

experienced in fitness), inspiration champion, couples champion, senior

champion, etc. And looking through my Muscle Media Feb. 1999 issue right

now, I would say less than half of the winners that year already had

significant muscle and just needed cutting.

> The bottom line is that this is a competition being held by a company

> whose job is to sell supplements. This competition is a multi-tiered

> marketing strategy designed to sell more supplements. I personally

> don't think there's anything wrong with that.

Neither do I. There is one thing that we agree on.

Krieger

Graduate student, exercise science

Washington State University

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An overweight, younger guy (anyone under the age of 40 is " younger " ) I work

with is jumping into the BFL program with both feet. I really, really

wanted to tease him about getting all excited about it. My take on it was

going to be that exercising six days a week and watching what you eat will

probably have a positive effect on any sedentary person. So why buy into

the hype? But I held my tongue, because I'm glad to see him taking care of

himself.

BFL teaches a structured approach to exercise and diet. Not a great

approach, not a bad approach. The hype gets more people involved. More

people involved in their health and strength training (should we call it

" weightlifting " , too?) is a good thing. They will spill over into other

approaches, looking for even better methods. It's good for the industry of

strength, fitness, nutrition, etc.

Ken got everyone jogging. Maybe the Bill ' of the world will

get them into the weight room.

BFL gives away a great deal of free information to sell supplements. I

think calling it a gimmick or marketing " genius " or hype (as I did) is not

very fair. How many places can we go to buy supplements without receiving

any advice? There are plenty of people willing to take our money. BFL

gives much more than that to the people who want what they have to offer. I

think it's much more honorable to teach people how to use products properly

than to sell products without guidance.

Skip Dallen (not one single credential)

Covina, CA USA

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Krieger wrote...

<<What is your definition of " a few pounds " ?

Cheryl Cundick lost 24 lbs of body fat

I would hardly call that a few pounds.

Lynn Cyr lost 12 lbs of body fat.

The webmaster gained 17 lbs of lean body mass.

Ken Vetter lost 22 lbs of body fat>>

,

I think you should definitely include the terms ESTIMATED or APPROXIMATELY

in regards to the amount of muscle gained or fat lost. As I'm sure you

know, even the gold standard for estimating body composition is just that -

an estimate.

Burkhardt

Strength and Conditioning Coach

UC Irvine

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> Q: Will I gain more muscle if I exercise more?

>

> A: The way to gain more muscle is not through more exercise. On the

> Body-for-LIFE Program, I have a specifically designed, principle-based

> weight-lifting program which stimulates muscle growth. Anything more than

> that can lead to what's called overtraining.

>

> And if people who are thin and want to gain muscle size and strength do more

> exercise, they're not going to get more results. It's not as simple as " more

> is better. " They need to focus on the intensity, and then they need the

> recovery, and they need the nutrition.

I would say that Bill is not completely accurate with these comments.

However, we must remember that his book is targeted to the layperson who

knows nothing about exercise, so in cases like these, you often have to

simplify things enough to get people to understand what you are talking

about, even if it means simplifying things to the point where it is not

100% accurate. The average person generally does not put forth enough

effort when they go into the gym (especially females due to their fear of

" bulking up " ), so it is important to get people to focus more on training

hard for short periods of time rather just going through the motions.

Things aren't that simple for athletes but I don't believe Bill's book is

targeted towards athletes. The average person can put on appreciable

amounts of muscle without spending huge amounts of time in the gym...just

look at the Hardgainer methods or HIT methods which some people have

success.

> Q: Should I eat something before I work out—like an energy bar?

>

>

> A: This depends on what your goal is. Now, if your only concern is

> athletic performance, you should consume carbohydrates—like an energy bar or

> a sports drink—before, during, and after your physical activity.

>

> However, if your goal is to lose fat and gain muscle, I do not recommend

> eating before your workout. This is a mistake many people make. You see, if

> you supply your body with carbohydrates to use as fuel while you're

> exercising, you will slow down fat loss. That's why I recommend, for maximum

> fat-burning effects, you exercise on an empty stomach.

This is one area where I would definitely disagree with Bill and Bill's

lack of thorough knowledge about physiology shows here. During a weight

training workout, muscular work is fueled entirely by muscle glycogen so

eating carbohydrates beforehand is not going affect fat loss in any way

since body fat is not used as a main energy source during weight training

anyway. And as far as aerobic workouts are concerned, we have the same

issue. Bill recommends high intensity interval training, which is going

to be fueled primarily by carbohydrates (muscle glycogen and blood

glucose). Whether on an empty stomach or not, the amount of fat utilized

for energy during a 20-min interval session is small. Bill also does not

realize that 50% of fat energy that is expended during aerobic exercise

comes from intramuscular triglycerides and not from the release of

triglycerides from adipose tissue. The advantages of interval training

lie in its effects on post-exercise energy expenditure and not the amount

of body fat used for fuel during exercise.

> , , . May I quote from Bill P. himself?

Joe, nowhere did I claim that Bill is not trying to sell supplements with

the BFL program. But

my argument is that the program is not *solely* to sell supplements. I

know about the quotes you gave. But they are not littered all over the

book. Now, I'm not saying I agree with Bill's tactics here. He makes it

sound like you need supplements to be successful, and I don't agree. But

I don't agree that the *sole* purpose of the program is to sell

supplements. It is one purpose, but not the only one.

> Alden:

>

> Does this mean that the supplements are necessary and inevitable if you wish

> to have a competitve body for the competition and for " life " ? Do you believe

that is true?

No, they are not necessary. When I made that comment I was simply stating

the rules of entering the actual competition. To enter the actual

competition and win by its rules, you have to use at least 1 EAS

supplement. That doesn't mean I agree with that.

> And therein lies the rub. I have many adult clients who have come to me with

> BFL info. It's not all bad and not all good. The emphasis is too often on

> how you look not how healthy you are.

I would agree with your criticism here which is something I haven't

thought about.

> I would like to think real life champions would be judged on healthy

> lifestyles and the ability to continue on a healthy regime.......for life.

I would definitely agree with you here.

Krieger

Graduate student, exercise science

Washington State University

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From: <watson@...>

> > ly, I've looked at some of these pictures and Davin's and Ian's

> > transformations are more impressive than any of the ones I looked at.

> > The people I looked at looked like they've just shed a few pounds.

Krieger wrote:

> What is your definition of " a few pounds " ?

Apparently, it's different from yours.

> Cheryl Cundick lost 24 lbs of body fat

> <http://www.bodyforlife2.com/women/cheryl_cundick/cheryl_cundick.htm>

>

> I would hardly call that a few pounds.

Yet, I would. I consider that very little change whatsoever. Her hips

and thighs look slightly better because she's at a different angle.

She's smiling. The lighting is better. She has a little more than.

This is not a particularly big change.

She's still got thick thighs and they look to be about the same

thickness before and after.

> Lynn Cyr lost 12 lbs of body fat.

> <http://www.bodyforlife2.com/women/lynn_cyr/lynn_cyr_front_before_after.jpg>

Look at the difference in the hair, the glasses, the bathing suit. The

first picture was an attempt to be as unflattering as possible, the

second was an attempt to look as good as possible. 12# of bodyfat, I

don't think so.

> The webmaster gained 17 lbs of lean body mass.

> <http://www.bodyforlife2.com/bobstory.htm>

Bwahahahahaha! Are you joking? This is the classic example of what I'm

talking about. Here's a guy who makes himself look as bad as possible

in the first shot: no flexing, body hair, white skin, bright flash,

serious look on his face. Then in his second shot suddenly he's got a

tan, you can see his legs, he's smiling, he's flexing, he's oiled up,

he's got a better photographer, his body hair is gone.

This guy might have lost a few pounds over 12 weeks but there is NO WAY

he gained 17# of lean body mass.

> Ken Vetter lost 22 lbs of body fat

> <http://www.bodyforlife2.com/men/ken_vetter/ken_vetter.htm>

Here's a guy who has obviously lifted before; he's got lifter's

shoulders. In the first picture he makes himself look as sluggy as

possible. Then in the second picture, he's tanned and smiling and

flexing. Where'd his body hair go? Where'd that tan come from? :)

> There are more examples. Some of these people give their numbers along with

> their pictures. Assuming that they are telling the truth, then the numbers

> are showing more than " a few pounds. "

That's assuming a lot.

> And there are other things that can't

> be faked. For example, from a side pose, someone can fake a decrease in

> waist size by simply tightening their abs in the " after " and sticking their

> gut out in the " before. " But from the front pose, this doesn't make your

> waist look any smaller. You can't fake or enhance decreases in waist size

> from the front or back views. Also, for females, you can't fake loss of

> body fat from the thighs and buttocks.

And I don't see much of that. Have those people pose in exactly the

same way without changing ANYTHING. But that's not the way to win the

contest. If you want to win the contest, make yourself look bad in the

before shot and then make yourself look good in the after shot.

> > Because of the way the contest is structured, people try to look as bad

> > as possible in the before pictures and then as good as possible in the

> > after pictures. In the before picture, slouch, frown, don't flex your

> > muscles, use a flash camera, etc. In the after pictures, get a tan, oil

> > up, flex your muscles, smile, get pictures done with a better

> > camera/photographer, etc.

> So what? I actually know that Bill recommends you do these things.

So what? That screws up any way to compare before and after shots.

> If I was going to get my college graduation photo taken, would I walk in

> there having just got out of bed or am I going to present myself the

> absolute best way that I can? Of course I would do the latter. And it

> would be no different for my " after " pic. I am going to present myself the

> best way that I can. I don't see anything wrong with that. Yes, it makes

> the transformations look more dramatic. But if that encourages other people

> to take up the program and get involved in the bodybuilding/fitness

> lifestyle, then that is a good thing.

It still makes it impossible to tell if there's any difference between

the before and after shots. Are these people getting their money's

worth? Judging from the pictures you pointed out, I don't think so.

I'm more impressed by Cheryl Cundick's August 99-Jan 00 transformation

than by any progress she made on the BFL.

> > > I wouldn't say so. I think it was pretty obvious that Ellis,

> > >Jeff Seidman, and Abb Ansley gained muscle mass...especially , who

> > > was already lean and skinny and didn't have much body fat to lose.

> > I couldn't find those guys anywhere on the site or the body for life

> > site.

> These are three of the guys from the first contest. And they are in the

> Body of Work video. And they are also on the BFL advertisements that you

> see in Muscle Media and at health food stores.

That assumes I read Muscle Media or look at advertisements in health

food stores.

> > > If you read the BFL book, Bill mentions supplements like on 2

> > >or 3 pages out of the entire book...so he doesn't talk about them much. I

> > >would hardly call this a program that solely trying to sell you

supplements.

>

> > OK. Selling supplements and selling books. :)

>

> > Every book sold increases his fame and sells more supplements. Genius.

> And every book sold benefits a child who will never be able to experience

> many of the things you or I take for granted. Yes, I would call that

> genius. It seems to me you want to point out every negative thing that you

> can.

Which part of what I've been saying are you taking exception to

exactly? I have stated that this competition provides motivation for

some people to change their lives and that's a good thing. I've also

said that this is a gimmick by Bill and/or EAS to sell

supplements (and that's not necessarily a bad thing.)

For some reason, you want Bill to be doing this out of altruistic

purposes. That's naive.

> I think you've been hanging out on MFW too long. I recognize your

> name from MFW because I used to post there as well...you used to sign your

> posts " (the pencil neck) " .

I haven't been posting to this group with that name but only because

this is a little more serious venue than the strength list or MFW.

Although I feel fairly confident to give lifting advice on MFW (and

somewhat confident on the strength list), I am out of my league on this

list and I'm just here to read and learn. My name recently changed to

" (1/2 ton) " after breaking the 1000# barrier at my last

meet.

But my perception of Bill is not clouded by his reputation on

MFW. I personally know people who like him and I personally know people

who hate him. Not because of some newsgroup chatter but because they

actually know him. Since I have not met him, I don't like or dislike

him.

> But I got tired of the cynical and

> childish nonsense that went on on MFW. I couldn't have an intelligent debate

> or discussion with someone.

MFW is MFW. It's a party. There are some great people there and it has

had a great effect on my life. If you want to look at it that way, MFW

is my Body For Life. The lifting knowledge might be 10-20 years out of

date but it's still a great place to begin learning if you can handle a

high noise to signal ratio.

> > Dude. It's still a gimmick to sell stuff. If you think it's anything

> > other than that, you're naive.

>

> For a guy who self-admittedly never read the book, I don't see how you are

> in a position to make a judgement. A few months ago I purposely counted how

> many pages out of the book Bill mentions supplements because I've heard this

> gimmick thing before. I counted three. If the program was only meant to be

> a gimmick, I think I would count a lot more than that. Maybe or maybe not

> the contest is a gimmick. But I would hardly call the book one.

Whatever. Believe what you want to believe.

> > because of this. That's great. But most of the people who read the

> > book or sign up for the competition try some of the stuff for a couple

> > of weeks, sign the guest book and talk about what a great effect it has

> > on their lives, and then go back to what they were doing before they

> > read the book.

>

> Really? Then why do I read messages in the guestbook like, " I'm on my 2nd

> 12 week challenge " or " Just completed the challenge and had great results "

> and comments like that? You have no idea whether " most " people give the

> program up or stick with it. Give me some hard statistics and then maybe

> I'll believe you.

Give me some hard statistics and maybe I'll believe you. There are

plenty of people on MFW who've tried BFL and given up on it just to come

back to lifting a few years later. Additionally, if this book was

touching as many lives as it is supposed to be changing, I don't think

the US would be getting fatter in general. :)

> > > First, he doesn't earn a dime from the sales of his

> > > book...all royalties go to the Make a Wish Foundation.

>

> > Genius publicity.

>

> I don't believe it's just for publicity. Maybe I'm wrong. Whether it's for

> publicity or not doesn't matter anyway. The fact is it still helps

> thousands of children. A helluva a lot more children than you've helped in

> your lifetime.

Really. And what do you know about my work at MD Cancer

Center? What do you know about my work with indigent people in LA

County? Bill might have helped more people than I have, but I

have had my own little effect.

> > Waittasecond, . I'm not saying that the Body For Life program is

> > " wrong. " I'm just saying that it's a marketing gimmick that is geared

> > towards newbie lifters but the competition will almost always be won by

> > people who already have muscle and just need some cutting.

>

> You admitted to the fact that you haven't paid any attention to the contest

> since it first came out. Well, the contest has numerous categories that you

> can win...experienced fitness champion (for people who already are

> experienced in fitness), inspiration champion, couples champion, senior

> champion, etc. And looking through my Muscle Media Feb. 1999 issue right

> now, I would say less than half of the winners that year already had

> significant muscle and just needed cutting.

Dude. You really need to stop reading those magazines. They'll rot

your brain.

>

> > The bottom line is that this is a competition being held by a company

> > whose job is to sell supplements. This competition is a multi-tiered

> > marketing strategy designed to sell more supplements. I personally

> > don't think there's anything wrong with that.

>

> Neither do I. There is one thing that we agree on.

(1/2 ton)

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From: <watson@...>

> > ly, I've looked at some of these pictures and Davin's and Ian's

> > transformations are more impressive than any of the ones I looked at.

> > The people I looked at looked like they've just shed a few pounds.

Krieger wrote:

> What is your definition of " a few pounds " ?

Apparently, it's different from yours.

> Cheryl Cundick lost 24 lbs of body fat

> <http://www.bodyforlife2.com/women/cheryl_cundick/cheryl_cundick.htm>

>

> I would hardly call that a few pounds.

Yet, I would. I consider that very little change whatsoever. Her hips

and thighs look slightly better because she's at a different angle.

She's smiling. The lighting is better. She has a little more than.

This is not a particularly big change.

She's still got thick thighs and they look to be about the same

thickness before and after.

> Lynn Cyr lost 12 lbs of body fat.

> <http://www.bodyforlife2.com/women/lynn_cyr/lynn_cyr_front_before_after.jpg>

Look at the difference in the hair, the glasses, the bathing suit. The

first picture was an attempt to be as unflattering as possible, the

second was an attempt to look as good as possible. 12# of bodyfat, I

don't think so.

> The webmaster gained 17 lbs of lean body mass.

> <http://www.bodyforlife2.com/bobstory.htm>

Bwahahahahaha! Are you joking? This is the classic example of what I'm

talking about. Here's a guy who makes himself look as bad as possible

in the first shot: no flexing, body hair, white skin, bright flash,

serious look on his face. Then in his second shot suddenly he's got a

tan, you can see his legs, he's smiling, he's flexing, he's oiled up,

he's got a better photographer, his body hair is gone.

This guy might have lost a few pounds over 12 weeks but there is NO WAY

he gained 17# of lean body mass.

> Ken Vetter lost 22 lbs of body fat

> <http://www.bodyforlife2.com/men/ken_vetter/ken_vetter.htm>

Here's a guy who has obviously lifted before; he's got lifter's

shoulders. In the first picture he makes himself look as sluggy as

possible. Then in the second picture, he's tanned and smiling and

flexing. Where'd his body hair go? Where'd that tan come from? :)

> There are more examples. Some of these people give their numbers along with

> their pictures. Assuming that they are telling the truth, then the numbers

> are showing more than " a few pounds. "

That's assuming a lot.

> And there are other things that can't

> be faked. For example, from a side pose, someone can fake a decrease in

> waist size by simply tightening their abs in the " after " and sticking their

> gut out in the " before. " But from the front pose, this doesn't make your

> waist look any smaller. You can't fake or enhance decreases in waist size

> from the front or back views. Also, for females, you can't fake loss of

> body fat from the thighs and buttocks.

And I don't see much of that. Have those people pose in exactly the

same way without changing ANYTHING. But that's not the way to win the

contest. If you want to win the contest, make yourself look bad in the

before shot and then make yourself look good in the after shot.

> > Because of the way the contest is structured, people try to look as bad

> > as possible in the before pictures and then as good as possible in the

> > after pictures. In the before picture, slouch, frown, don't flex your

> > muscles, use a flash camera, etc. In the after pictures, get a tan, oil

> > up, flex your muscles, smile, get pictures done with a better

> > camera/photographer, etc.

> So what? I actually know that Bill recommends you do these things.

So what? That screws up any way to compare before and after shots.

> If I was going to get my college graduation photo taken, would I walk in

> there having just got out of bed or am I going to present myself the

> absolute best way that I can? Of course I would do the latter. And it

> would be no different for my " after " pic. I am going to present myself the

> best way that I can. I don't see anything wrong with that. Yes, it makes

> the transformations look more dramatic. But if that encourages other people

> to take up the program and get involved in the bodybuilding/fitness

> lifestyle, then that is a good thing.

It still makes it impossible to tell if there's any difference between

the before and after shots. Are these people getting their money's

worth? Judging from the pictures you pointed out, I don't think so.

I'm more impressed by Cheryl Cundick's August 99-Jan 00 transformation

than by any progress she made on the BFL.

> > > I wouldn't say so. I think it was pretty obvious that Ellis,

> > >Jeff Seidman, and Abb Ansley gained muscle mass...especially , who

> > > was already lean and skinny and didn't have much body fat to lose.

> > I couldn't find those guys anywhere on the site or the body for life

> > site.

> These are three of the guys from the first contest. And they are in the

> Body of Work video. And they are also on the BFL advertisements that you

> see in Muscle Media and at health food stores.

That assumes I read Muscle Media or look at advertisements in health

food stores.

> > > If you read the BFL book, Bill mentions supplements like on 2

> > >or 3 pages out of the entire book...so he doesn't talk about them much. I

> > >would hardly call this a program that solely trying to sell you

supplements.

>

> > OK. Selling supplements and selling books. :)

>

> > Every book sold increases his fame and sells more supplements. Genius.

> And every book sold benefits a child who will never be able to experience

> many of the things you or I take for granted. Yes, I would call that

> genius. It seems to me you want to point out every negative thing that you

> can.

Which part of what I've been saying are you taking exception to

exactly? I have stated that this competition provides motivation for

some people to change their lives and that's a good thing. I've also

said that this is a gimmick by Bill and/or EAS to sell

supplements (and that's not necessarily a bad thing.)

For some reason, you want Bill to be doing this out of altruistic

purposes. That's naive.

> I think you've been hanging out on MFW too long. I recognize your

> name from MFW because I used to post there as well...you used to sign your

> posts " (the pencil neck) " .

I haven't been posting to this group with that name but only because

this is a little more serious venue than the strength list or MFW.

Although I feel fairly confident to give lifting advice on MFW (and

somewhat confident on the strength list), I am out of my league on this

list and I'm just here to read and learn. My name recently changed to

" (1/2 ton) " after breaking the 1000# barrier at my last

meet.

But my perception of Bill is not clouded by his reputation on

MFW. I personally know people who like him and I personally know people

who hate him. Not because of some newsgroup chatter but because they

actually know him. Since I have not met him, I don't like or dislike

him.

> But I got tired of the cynical and

> childish nonsense that went on on MFW. I couldn't have an intelligent debate

> or discussion with someone.

MFW is MFW. It's a party. There are some great people there and it has

had a great effect on my life. If you want to look at it that way, MFW

is my Body For Life. The lifting knowledge might be 10-20 years out of

date but it's still a great place to begin learning if you can handle a

high noise to signal ratio.

> > Dude. It's still a gimmick to sell stuff. If you think it's anything

> > other than that, you're naive.

>

> For a guy who self-admittedly never read the book, I don't see how you are

> in a position to make a judgement. A few months ago I purposely counted how

> many pages out of the book Bill mentions supplements because I've heard this

> gimmick thing before. I counted three. If the program was only meant to be

> a gimmick, I think I would count a lot more than that. Maybe or maybe not

> the contest is a gimmick. But I would hardly call the book one.

Whatever. Believe what you want to believe.

> > because of this. That's great. But most of the people who read the

> > book or sign up for the competition try some of the stuff for a couple

> > of weeks, sign the guest book and talk about what a great effect it has

> > on their lives, and then go back to what they were doing before they

> > read the book.

>

> Really? Then why do I read messages in the guestbook like, " I'm on my 2nd

> 12 week challenge " or " Just completed the challenge and had great results "

> and comments like that? You have no idea whether " most " people give the

> program up or stick with it. Give me some hard statistics and then maybe

> I'll believe you.

Give me some hard statistics and maybe I'll believe you. There are

plenty of people on MFW who've tried BFL and given up on it just to come

back to lifting a few years later. Additionally, if this book was

touching as many lives as it is supposed to be changing, I don't think

the US would be getting fatter in general. :)

> > > First, he doesn't earn a dime from the sales of his

> > > book...all royalties go to the Make a Wish Foundation.

>

> > Genius publicity.

>

> I don't believe it's just for publicity. Maybe I'm wrong. Whether it's for

> publicity or not doesn't matter anyway. The fact is it still helps

> thousands of children. A helluva a lot more children than you've helped in

> your lifetime.

Really. And what do you know about my work at MD Cancer

Center? What do you know about my work with indigent people in LA

County? Bill might have helped more people than I have, but I

have had my own little effect.

> > Waittasecond, . I'm not saying that the Body For Life program is

> > " wrong. " I'm just saying that it's a marketing gimmick that is geared

> > towards newbie lifters but the competition will almost always be won by

> > people who already have muscle and just need some cutting.

>

> You admitted to the fact that you haven't paid any attention to the contest

> since it first came out. Well, the contest has numerous categories that you

> can win...experienced fitness champion (for people who already are

> experienced in fitness), inspiration champion, couples champion, senior

> champion, etc. And looking through my Muscle Media Feb. 1999 issue right

> now, I would say less than half of the winners that year already had

> significant muscle and just needed cutting.

Dude. You really need to stop reading those magazines. They'll rot

your brain.

>

> > The bottom line is that this is a competition being held by a company

> > whose job is to sell supplements. This competition is a multi-tiered

> > marketing strategy designed to sell more supplements. I personally

> > don't think there's anything wrong with that.

>

> Neither do I. There is one thing that we agree on.

(1/2 ton)

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> From: " Burkhardt " <emburkha@...>

>

> I think you should definitely include the terms ESTIMATED or APPROXIMATELY

> in regards to the amount of muscle gained or fat lost. As I'm sure you

> know, even the gold standard for estimating body composition is just

that -

> an estimate.

You are definitely correct, . I'm sure that most of these people used

skinfolds or BIA to get their body fat which are very rough estimates. And

yes, hydrostatic weighing is also just an estimate...as is every other

method for measuring body comp...DEXA, Bod Pod, potassium-40 dilution, etc.

Krieger

Graduate student, exercise science

Washington State University

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From: Krieger <jkrieger@...>

>However, we must remember that his book is targeted to the layperson who

>knows nothing about exercise, so in cases like these, you often have to

>simplify things enough to get people to understand what you are talking

>about, even if it means simplifying things to the point where it is not

>100% accurate.

Alden:

Don't you think that Bill is smart enough to come up with 100%

truthful simplifications that could positively influence people in the same

way?

>Joe, nowhere did I claim that Bill is not trying to sell supplements with

>the BFL program. But

>my argument is that the program is not *solely* to sell supplements. I

>know about the quotes you gave. But they are not littered all over the

>book.

Having only " read " the book in a one hour sitting, I'll take your word.

These quotes caame from his website (which, btw, is sponsored by EAS) where

they are plentiful and prevalent.

Krieger:

>Now, I'm not saying I agree with Bill's tactics here. He makes it

>sound like you need supplements to be successful, and I don't agree. But

>I don't agree that the *sole* purpose of the program is to sell

>supplements. It is one purpose, but not the only one.

This leaves me very uncomfortable. We don't agree with his tactics, part of

his " pitch " IS unnecessary supplementation, he attracts people to his system

for many of the wrong reasons and, now, we are supposed to forget all that

because he gets them interested (even if misinformed and possibly ripped

off monetarily by EAS) in lifting weights to look better.

I can't tell if I am more put off by or by the fact that business

success, in today's modern and " informed " society, is still driven by drivel

spoon-fed for instantaneous gratification.

Joe Alden

Atlanta USA

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> From: " Joe Alden " <joealden@...>

>

> Don't you think that Bill is smart enough to come up with 100%

> truthful simplifications that could positively influence people in the

> same way?

Let me give you an example of what I was trying to get at. I teach a 200

level undergraduate fitness class. In this class, we talk about muscle

fiber types. I basically say there are two types: fast and slow. Now, that

is not 100% accurate. Fiber types actually lie on a continuum, and muscle

fibers will differ according to many different criteria: MHC isoforms,

myosin ATPase isozymes, oxidative capacity, glycolytic capacity, time to

peak tension, SR ATPase isozymes, etc. And fibers classified as " fast " by

one criteria may not be classified as such by another. In reality, it is a

very complex issue. To talk about fiber types in this manner would be

overwhelming to an undergraduate student who is just becoming familiar with

these concepts, especially students who have no anatomy or physiology

background which makes up part of the student population I teach. So, I

simplify things and basically differentiate fibers into FT and ST. This is

not 100% truthful, but it is necessary at the level that I am teaching at.

Many people who go into the gym don't put out as much effort as they should.

And people who do put out a lot of effort do so in a misguided

manner...doing dozens of sets, going to the gym too much, not getting enough

recovery, etc. I really don't see anything wrong with what Bill is doing

here...he is getting people to focus on the effort they spend in the gym and

not the amount of time. Maybe what he is saying is not 100% truthful, but I

don't see how what he is doing is any different from what I am doing in the

class I teach. He is simplifying things to get the average person to focus

on their effort in the gym rather than the amount of time spent.

> Having only " read " the book in a one hour sitting, I'll take your word.

> These quotes caame from his website (which, btw, is sponsored by EAS)

where

> they are plentiful and prevalent.

I would agree with you that the website pushes supplements much, much harder

than the book does.

> This leaves me very uncomfortable. We don't agree with his tactics, part

of

> his " pitch " IS unnecessary supplementation, he attracts people to his

system

> for many of the wrong reasons

While I do agree with you that too much focus is placed on appearance as far

as who wins the competition, I wouldn't necessarily say that being attracted

to the system to look better is a wrong reason to do the program. There is

a definite correlation between health and body composition...large amounts

of body fat are associated with a number of disease conditions. So when

someone tries to improve their appearance on the BFL program, they are

trying to change their body composition in a positive way with more muscle

and less fat...which is then going to improve their health. And all of the

steps that someone needs to take to modify their body composition are all

healthy things to do...weight training, cardiovascular exercise, multiple

small meals during the day, etc.

Thus, trying to improve your appearance

will automatically lead to better health since you are trying to modify your

body composition. And BFL advocates a healthy way to modify body

composition...unlike other programs that I've seen out there which focus

simply on weight loss rather modifying body composition.

Many people are initially attracted to weight training to look better...I

know that's what initially got me into it. But then I began to see the more

far-reaching health benefits and not just appearance benefits. If you had

tried to get me into weight training for health benefits when I was younger

I don't think you could have done it, because I wouldn't have been able to

see how weight training could be any more beneficial for health than any

other type of physical activity.

>and, now, we are supposed to forget all that

> because he gets them interested (even if misinformed and possibly ripped

> off monetarily by EAS) in lifting weights to look better.

Really, there are only 3 negatives that I see with the BFL program:

1. It pushes supplements too hard

2. You have to use an EAS supplement to participate in the contest by its

rules

3. The contest focuses too much on change of appearance rather than

improvements in health

But I think the positive aspects of this program heavily outweigh the

negative aspects. The program brings the health benefits of the

bodybuilding lifestyle to the average population. The program shows that

bodybuilding is not just for athletes who want to get ripped up, be huge,

and be on stage. The program encourages women to train hard with weights

and helps dispel the " bulking up " myth. Sales of the book and Body of Work

video have raised huge amounts of dollars for the Make a Wish foundation.

Unlike other weight-loss schemes or fitness gadgets, the program doesn't

tell you it's going to be easy...it tells you it's going to take hard work.

The program teaches discipline and also helps improve people's psychological

attitudes as well as physical fitness. And it has made positive impacts on

people's lives. I helped Lynn L lift himself out of a major

depression...and this guy has been through more than most of us on this

list.

It's provided health benefits for people with serious health

conditions, such as cancer. It helps people remove their self-imposed

limitations and gets them to believe in themselves. It gets people to focus

on body composition and not weight loss. And the program shows you the best

way to lose body fat....multiple small meals, combination of intense weight

training and moderate amounts of cardio, etc.

Krieger

Graduate student, exercise science

Washington State University

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> From: <watson@...>

>

> > Cheryl Cundick lost 24 lbs of body fat

> > <http://www.bodyforlife2.com/women/cheryl_cundick/cheryl_cundick.htm>

> >

> > I would hardly call that a few pounds.

>

> Yet, I would. I consider that very little change whatsoever. Her hips

> and thighs look slightly better because she's at a different angle.

> She's smiling. The lighting is better. She has a little more than.

> This is not a particularly big change.

>

> She's still got thick thighs and they look to be about the same

> thickness before and after.

Well maybe you need to look at the other collages and not just that picture.

It is pretty obvious when you look at the progress pics that her thighs have

gotten smaller...especially when you compare the start to the 8 week

progress photo which is not at a different angle. And why don't you look at

her " 3rd challenge " pics to see where she is at now?

> > Lynn Cyr lost 12 lbs of body fat.

> >

<http://www.bodyforlife2.com/women/lynn_cyr/lynn_cyr_front_before_after.jpg>

>

> Look at the difference in the hair, the glasses, the bathing suit. The

> first picture was an attempt to be as unflattering as possible, the

> second was an attempt to look as good as possible. 12# of bodyfat, I

> don't think so.

But you can't fake a decrease in waist size from that angle and it is

obvious that her waist size decreased. Actually I don't believe she lost 12

lbs of body fat because in her first picture it shows her as 31.9% body fat

but 33% is considered obese for women and she is not close to being obese.

So her body fat % is likely lower in the first picture. I would probably

guess more around 28% or so. She probably had her body fat done with

calipers which have a +/-4% error rate in expert hands and an even worse

error rate in unskilled hands.

> > The webmaster gained 17 lbs of lean body mass.

> > <http://www.bodyforlife2.com/bobstory.htm>

>

> Bwahahahahaha! Are you joking? This is the classic example of what I'm

> talking about. Here's a guy who makes himself look as bad as possible

> in the first shot: no flexing, body hair, white skin, bright flash,

> serious look on his face. Then in his second shot suddenly he's got a

> tan, you can see his legs, he's smiling, he's flexing, he's oiled up,

> he's got a better photographer, his body hair is gone.

>

> This guy might have lost a few pounds over 12 weeks but there is NO WAY

> he gained 17# of lean body mass.

Well, the guys body weight changed from 134 to 151. So you are saying that

he is a liar. If you think so, why don't you email him and tell him that?

Why don't you email all of these people and tell them you think they are

liars? Whether these people lost 5 lbs or 15 lbs or 150 lbs of body fat,

they all worked hard to do it. If you want to denigrate the hard work these

people have done to do what they have, then that is your perogative.

17 lbs of muscle on this guy is not out of the question. To add one inch to

your thighs would mean about 10 lbs of muscle to your body. And an inch to

your thighs is not a a large amount and is difficult to discern from a

picture. So I don't see how you can say that he did not add 17 lbs just by

looking at him.

> > Ken Vetter lost 22 lbs of body fat

> > <http://www.bodyforlife2.com/men/ken_vetter/ken_vetter.htm>

>

> Here's a guy who has obviously lifted before; he's got lifter's

> shoulders. In the first picture he makes himself look as sluggy as

> possible. Then in the second picture, he's tanned and smiling and

> flexing. Where'd his body hair go? Where'd that tan come from? :)

Of course the guy has lifted before. But he still lost body fat and a large

amount of it. And a tan, body hair, and flexing would not be able to hide

the rolls on his side which are obvious from the before back picture but

they are gone in the second picture. Now, the guy's body fat is

overestimated in both pics. He is not at 21% in the first pic...since 25%

is considered obese for men. And he is pretty lean in the second pic so I

would say he is below 10% in the second pic.

> It still makes it impossible to tell if there's any difference between

> the before and after shots. Are these people getting their money's

> worth?

Why don't you email them and ask them yourself? Why don't you read Cheryl

Cundick's story below her pics and maybe you'll find out whether it was

worth the money to her.

> For some reason, you want Bill to be doing this out of altruistic

> purposes.

No, I don't. I am not going to pass judgement either way. But you seem to

be passing judgement by saying things like " it increases his fame...genius "

even though you said you wouldn't judge him because you haven't met him. I

am simply saying that I don't really care why he is doing it. All I care

about is that fact that it is helping people out.

> Give me some hard statistics and maybe I'll believe you.

Well, let's do a sample of guestbook entries. I took a sample of the first

15 pages of the guestbook on the BFL website. We have to assume this is a

representative sample, which may or may not be the case, but I don't have

the time to do a random sampling of all guestbook entries, which would be

truly the appropriate way to do it.

In the process, I quickly read through every guestbook entry and kept a

tally mark of whether that entry fit into 8 categories:

1. Person finished the program or were near completion, reporting positive

results

2. Person finished the program, reporting no results

3. Person was in the middle of the program, reporting positive results

4. Person was in the middle of the program, reporting no results

5. Person was interested in the program

6. Person was just starting the program

7. Person had tried the program once or more times, failing to complete the

program.

8. Anything that did not fit in these categories (person was reporting

results of workout but it was not clear where they were, person was sharing

a recipe, person was saying positive things about the program but it was not

clear whether they had finished it or not, person was providing motivational

support, etc.)

I tallied a total of 144 guestbook entries. 33 were in category 5, 21 were

in category 6, and 47 were in category 8. We cannot count the ones that

don't fit, the ones who are just starting, or the ones who were expressing

interest since we do not know whether they will give up during the program

or not. So that leaves us with 43 entries. Out of these 43 entries, 24

were in category 1, 0 were in category 2, 16 were in category 3, 1 was in

category 4, and 3 were in category 7.

So, that means that of my sample, 56% of the people finished the program,

and only 7% represented people who had tried the program and had given up.

37% were in the middle of the program reporting positive results. Nobody

had finished the program and reported no results. Only 2% were in the

middle of the program reporting no results.

>There are

> plenty of people on MFW who've tried BFL and given up on it just to come

> back to lifting a few years later.

Is the fact that they've given up the fault of the program or their fault?

> Really. And what do you know about my work at MD Cancer

> Center? What do you know about my work with indigent people in LA

> County? Bill might have helped more people than I have, but I

> have had my own little effect.

I apologize for the harshness of my statement. I did not mean to insinuate

that you have not helped people, if not a lot of people. But I don't think

it is fair to accuse of donating his royalties to charity simply to

increase his fame. I donated $1000 to the Make a Wish foundation this year,

which is a lot for a college student to donate when he is rarely operating

with more than $1000 in his checking account at any one time. Of course,

someone could easily accuse me of just doing it for the tax break and not

because I wanted to help people. Is that fair for someone to do if they

don't know me? You said yourself that you have not met Bill , so is

it fair for you to accuse him of doing it for fame?

Krieger

Graduate student, exercise science

Washington State University

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From: " Krieger " <jkrieger@...>

>Let me give you an example of what I was trying to get at. I teach a 200

>level undergraduate fitness class. In this class, we talk about muscle

>fiber types. I basically say there are two types: fast and slow. Now,

>that is not 100% accurate........So, I

>simplify things and basically differentiate fibers into FT and ST. This is

>not 100% truthful, but it is necessary at the level that I am teaching at.

Alden:

It most certainly is 100% truthful but discreetly incomplete. That's not

what says and does. He is less than truthful; the only question

remaining whether or not he knows better (which makes him a charlatan and a

predator) or he is " misinformed " (which makes him, well, you know).

Krieger:

>I really don't see anything wrong with what Bill is doing

>here...he is getting people to focus on the effort they spend in the gym

>and

>not the amount of time. Maybe what he is saying is not 100% truthful, but

>I don't see how what he is doing is any different from what I am doing in the

>class I teach.

Alden:

If you are telling your students lies, you should seriously rethink your

strategies. I don't think you are and the difference between electing to

withhold information someone cannot digest and flat out lying should be easy

for you to discern.

Krieger:

>While I do agree with you that too much focus is placed on appearance as

>far

>as who wins the competition, I wouldn't necessarily say that being

>attracted

>to the system to look better is a wrong reason to do the program.

If is truly committed to long-term health issues, then selling

" good looks " is like telling children to eat Wilma Flintstone because she

tastes yummy and is grape. Fine for kids but why bamboozle the adults? It

is a short term approach which jelly coats the real issues of physical

fitness and health.

I wonder how many people, especially working/parenting adults, will stick

with any bodybuilding-oriented, strength training. At some point, unless

you really " get off " on your physique and/or enjoy the competitions, there

had better be a long-term, quality of life reasons for expending so much

time, money and energy to keep your interest and to provide the stimulus to

make a life style change............permanently.

Krieger:

>There is

>a definite correlation between health and body composition...large amounts

>of body fat are associated with a number of disease conditions. So when

>someone tries to improve their appearance on the BFL program, they are

>trying to change their body composition in a positive way with more muscle

>and less fat...which is then going to improve their health. And all of the

>steps that someone needs to take to modify their body composition are all

>healthy things to do...weight training, cardiovascular exercise, multiple

>small meals during the day, etc.

Alden:

Fine. Sell it just as you said it and take the supplements and toss them in

the garbage.

Krieger:

>Many people are initially attracted to weight training to look better...I

>know that's what initially got me into it......If you had

>tried to get me into weight training for health benefits when I was younger

>I don't think you could have done it, because I wouldn't have been able to

>see how weight training could be any more beneficial for health than any

>other type of physical activity.

Nonsense. People who are targeted by comprehend very well the link

between physique and weight training. What they are being led to believe is

that this artificial look is to be touted with great importance. And, btw,

the supplements are a part of this grand scheme to make you look like

whatever it is you dream about looking like.

Krieger:

> >and, now, we are supposed to forget all that

> > because he gets them interested (even if misinformed and possibly ripped

> > off monetarily by EAS) in lifting weights to look better.

Alden:

Forget nothing. Just keep it all in perspective and always remember not

only the source but the source's motivations.

Krieger:

>Really, there are only 3 negatives that I see with the BFL program:

>

>1. It pushes supplements too hard

>2. You have to use an EAS supplement to participate in the contest by its

>rules

>3. The contest focuses too much on change of appearance rather than

>improvements in health

Alden:

Well, time does not permit but I see many, many more including, and

certainly not limited to, the overuse of lifts in the frontal plane and the

diagrams of exercises and descriptions of exercises that border on the inane

and dangerous.

Krieger:

>But I think the positive aspects of this program heavily outweigh the

>negative aspects. The program brings the health benefits of the

>bodybuilding lifestyle to the average population. The program shows that

>bodybuilding is not just for athletes who want to get ripped up, be huge,

>and be on stage. The program encourages women to train hard with weights

>and helps dispel the " bulking up " myth. Sales of the book and Body of Work

>video have raised huge amounts of dollars for the Make a Wish foundation.

Alden:

Have you looked at the financials on this not-for-profit?

Krieger:

>It's provided health benefits for people with serious health

>conditions, such as cancer. It helps people remove their self-imposed

>limitations and gets them to believe in themselves. It gets people to

>focus

>on body composition and not weight loss. And the program shows you the

>best

>way to lose body fat....multiple small meals, combination of intense weight

>training and moderate amounts of cardio, etc.

Alden:

I am not so sure that one-size-fits-all-diet/eating plans are ever the

" best " way. I advise my clients to seek a professional nutritionist and

spend their money on information relevant to their personal needs and goals

rather than on a bunch of useless pills.

Here's the rub. Is taking advantage of a prevalent attitude in our

society today that external appearance is, and should be, a primary goal and

function of a successful life? Sure he is. Is he continuing to propogate

this fallacy with BFL. Yep. Is he trying to sell relatively worthless

supplements to lighten your pocket, load his purse when the value for the

dollar spent is negilgible. Guilty again.

We used to call this stealing. Today it is called salesmanship.

The only question I am left with is whether a successful, international

physical fitness program is possible when the marketing focus is NOT on

looks and perceptions and misinformation. I know which is easier to

execute. Pander to the masses about their masses.

As a businessman, I find this question very interesting.

Joe Alden

Atlanta USA

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Re: Body for Life

> From: " Krieger " <jkrieger@...>

>

> >Let me give you an example of what I was trying to get at. I teach a 200

> >level undergraduate fitness class. In this class, we talk about muscle

> >fiber types. I basically say there are two types: fast and slow. Now,

> >that is not 100% accurate........So, I

> >simplify things and basically differentiate fibers into FT and ST. This

is

> >not 100% truthful, but it is necessary at the level that I am teaching

at.

>

>

> Alden:

>

> It most certainly is 100% truthful but discreetly incomplete. That's not

> what says and does. He is less than truthful; the only question

> remaining whether or not he knows better (which makes him a charlatan and

a

> predator) or he is " misinformed " (which makes him, well, you know).

>

> Krieger:

Regarding Bill I hear that Joe Weider now owns

EAS..though you won't hear about that from Bill's mouth. I could be wrong

about this though.

Kind Regards,

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Joe,

In your response to Krieger you stated that one particular negative

was an overuse of lifts in the frontal plane. Now, I haven't read 's

book, but after a casual glance through the pages at the local bookstore, I

thought I noticed predominantly sagittal plane movements. Was I mistaken?

Regards,

Mike Doyle

Seattle, WA.

>From: " Joe Alden " <joealden@...>

>Reply-supertrainingegroups

>supertrainingegroups

>Subject: Re: Body for Life

>Date: Wed, 22 Nov 2000 10:54:50 -0500

>

>From: " Krieger " <jkrieger@...>

>

> >Let me give you an example of what I was trying to get at. I teach a 200

> >level undergraduate fitness class. In this class, we talk about muscle

> >fiber types. I basically say there are two types: fast and slow. Now,

> >that is not 100% accurate........So, I

> >simplify things and basically differentiate fibers into FT and ST. This

>is

> >not 100% truthful, but it is necessary at the level that I am teaching

>at.

>

>

>Alden:

>

>It most certainly is 100% truthful but discreetly incomplete. That's not

>what says and does. He is less than truthful; the only question

>remaining whether or not he knows better (which makes him a charlatan and a

>predator) or he is " misinformed " (which makes him, well, you know).

>

>Krieger:

>

> >I really don't see anything wrong with what Bill is doing

> >here...he is getting people to focus on the effort they spend in the gym

> >and

> >not the amount of time. Maybe what he is saying is not 100% truthful,

>but

> >I don't see how what he is doing is any different from what I am doing in

>the

> >class I teach.

>

>Alden:

>

>If you are telling your students lies, you should seriously rethink your

>strategies. I don't think you are and the difference between electing to

>withhold information someone cannot digest and flat out lying should be

>easy

>for you to discern.

>

>Krieger:

>

> >While I do agree with you that too much focus is placed on appearance as

> >far

> >as who wins the competition, I wouldn't necessarily say that being

> >attracted

> >to the system to look better is a wrong reason to do the program.

>

>If is truly committed to long-term health issues, then selling

> " good looks " is like telling children to eat Wilma Flintstone because she

>tastes yummy and is grape. Fine for kids but why bamboozle the adults? It

>is a short term approach which jelly coats the real issues of physical

>fitness and health.

>

>I wonder how many people, especially working/parenting adults, will stick

>with any bodybuilding-oriented, strength training. At some point, unless

>you really " get off " on your physique and/or enjoy the competitions, there

>had better be a long-term, quality of life reasons for expending so much

>time, money and energy to keep your interest and to provide the stimulus to

>make a life style change............permanently.

>

>Krieger:

>

> >There is

> >a definite correlation between health and body composition...large

>amounts

> >of body fat are associated with a number of disease conditions. So when

> >someone tries to improve their appearance on the BFL program, they are

> >trying to change their body composition in a positive way with more

>muscle

> >and less fat...which is then going to improve their health. And all of

>the

> >steps that someone needs to take to modify their body composition are all

> >healthy things to do...weight training, cardiovascular exercise, multiple

> >small meals during the day, etc.

>

>Alden:

>

>Fine. Sell it just as you said it and take the supplements and toss them in

>the garbage.

>

>Krieger:

>

> >Many people are initially attracted to weight training to look better...I

> >know that's what initially got me into it......If you had

> >tried to get me into weight training for health benefits when I was

>younger

> >I don't think you could have done it, because I wouldn't have been able

>to

> >see how weight training could be any more beneficial for health than any

> >other type of physical activity.

>

>Nonsense. People who are targeted by comprehend very well the

>link

>between physique and weight training. What they are being led to believe

>is

>that this artificial look is to be touted with great importance. And, btw,

>the supplements are a part of this grand scheme to make you look like

>whatever it is you dream about looking like.

>Krieger:

>

> > >and, now, we are supposed to forget all that

> > > because he gets them interested (even if misinformed and possibly

>ripped

> > > off monetarily by EAS) in lifting weights to look better.

>Alden:

>

>

>Forget nothing. Just keep it all in perspective and always remember not

>only the source but the source's motivations.

>

>Krieger:

>

> >Really, there are only 3 negatives that I see with the BFL program:

> >

> >1. It pushes supplements too hard

> >2. You have to use an EAS supplement to participate in the contest by

>its

> >rules

> >3. The contest focuses too much on change of appearance rather than

> >improvements in health

>

>Alden:

>

>Well, time does not permit but I see many, many more including, and

>certainly not limited to, the overuse of lifts in the frontal plane and the

>diagrams of exercises and descriptions of exercises that border on the

>inane

>and dangerous.

>

>

>Krieger:

>

> >But I think the positive aspects of this program heavily outweigh the

> >negative aspects. The program brings the health benefits of the

> >bodybuilding lifestyle to the average population. The program shows that

> >bodybuilding is not just for athletes who want to get ripped up, be huge,

> >and be on stage. The program encourages women to train hard with weights

> >and helps dispel the " bulking up " myth. Sales of the book and Body of

>Work

> >video have raised huge amounts of dollars for the Make a Wish foundation.

>

>Alden:

>

>Have you looked at the financials on this not-for-profit?

>

>Krieger:

>

> >It's provided health benefits for people with serious health

> >conditions, such as cancer. It helps people remove their self-imposed

> >limitations and gets them to believe in themselves. It gets people to

> >focus

> >on body composition and not weight loss. And the program shows you the

> >best

> >way to lose body fat....multiple small meals, combination of intense

>weight

> >training and moderate amounts of cardio, etc.

>

>

>Alden:

>

>I am not so sure that one-size-fits-all-diet/eating plans are ever the

> " best " way. I advise my clients to seek a professional nutritionist and

>spend their money on information relevant to their personal needs and goals

>rather than on a bunch of useless pills.

>

>Here's the rub. Is taking advantage of a prevalent attitude in

>our

>society today that external appearance is, and should be, a primary goal

>and

>function of a successful life? Sure he is. Is he continuing to propogate

>this fallacy with BFL. Yep. Is he trying to sell relatively worthless

>supplements to lighten your pocket, load his purse when the value for the

>dollar spent is negilgible. Guilty again.

>

>We used to call this stealing. Today it is called salesmanship.

>

>The only question I am left with is whether a successful, international

>physical fitness program is possible when the marketing focus is NOT on

>looks and perceptions and misinformation. I know which is easier to

>execute. Pander to the masses about their masses.

>

>As a businessman, I find this question very interesting.

>

>Joe Alden

>Atlanta USA

>

>

________________________________________________________________________________\

_____

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  • 7 months later...
Guest guest

The discussion re Body For Life " before " and " after " photos brings to mind a

wonderful comment by the late Dan Duchaine. When asked what he thought was

the greatest supplement for preparing for the " after " photo session, he

replied, " duct tape. " He then went on to tell how to put it on so that it

wouldn't show in the photo, but would pull the fat back so that you would look

lean and hard. We sure do miss Dan and his " Dirty Little Tricks " !

Jim and Rosemary Vernon

Venice, CA

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Schaefer wrote:

<Yes. these tricks of visual deception, coupled with the fact that Muscle and

Fitness usually uses wooden 45's when photographing their heavy lifts, for

example.

loading 3 fake 45's and 1 real one for balance to make the lifts look better

in the lifting part of the magazine. It's not 405lb in that squat, it's 135

plus some light wood.... >

I have been to the Ironman studios. I should have taken pictures. I

was curling 90 pound dumbells, etc. The weights were aluminum. It was

funny.

Arnold

PA

Illinois

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Siscoe wrote: I'm not looking for great urban stories, I was hoping for

citations or

references. These are 'interesting' accusations which would make for a great

talk-show, but if it's only the rumblings of jealousy, that's not very

helpful. If on the other hand there is some factual info to back it up, I

would love to see it.

*** I don't know how far back you go with Muscle Media/EAS transformation

contests. I don't have citations, but I'll give you a little first hand

history since I was present through most of it.

The first contest was held in 1993 and was co-sponsored with MET-RX. Bill

should be given the credit for putting MET-Rx on the map. If I

remember correctly, there were about 2,000 entrants in the first contest, with

five or six winners receiving a Caribbean cruise for two. There were also

other smaller prizes. In 1994, the same contest was repeated and just before

we sailed (I went on both cruises and they were fantastic!!!) Bill and Dr.

Connelly had a falling out about some business concerns. There was a

great deal of talk that the reasons for the dispute was that Dr. C got greedy.

Bill sold out his share and was very visibly upset during the entire cruise.

Bill later purchased EAS from its founders, Almada and another man (I

don't recall his name).

Bill is a marketing genius and took EAS from a supplement company

with only about three or four items to what it is today. I understand he has

since sold it and is on to other things, such as building a very expensive

ostentatious home in West LA (they all eventually end up here, Jim and me

included in our tiny " ostentatious " beach front apt in Venice! But we have

offstreet parking, a prize indeed!).

In case you are not aware, TC Luoma, the current Editor of

www.testosterone.net used to be the Editor of Muscle Media 2000 and was the

humor behind the former magazine. Many people feel T.C. probably, more than

anyone else, made MM2K (and therefore Bill ) what it was in its

heyday. Sadly, but to T.C.'s credit, he to this day refuses to gossip or

elaborate as to the inner workings of the organization and his relationship

with Bill .

Although it seemed sudden to many loyal readers, the situation that followed

took place over about a year as Bill became well known, started rubbing

shoulders with celebrities, and became wealthy from his business ventures.

Within one issue and without any prior warning to the readership, he changed

gears and took MM2K from a hard core bodybuilding rag to a fitness

publication. If you hear discontent in remarks, , it's because Bill

promised on a stack of Bibles that he would never sell out. But sell out he

did and many people in the bodybuilding community have never forgiven him.

Also during this time, Bill went from a very well respected authority within

the BB community to someone who couldn't be trusted. When Bill started out,

his candid honesty regarding supplements and anabolic steroids were a beam of

light in a Weider-controlled world of bodybuilding hypocrisy. Then Bill went

on to make one of the biggest supplement mistakes, from which his credibility

never recovered, by stating that HMB " works just like Deca. " As you are

probably well aware, HMB was(is) a bust. Yet EAS is still pushing it and

using scientific studies which it paid for, but sadly the claims never carried

through for users. To make matters worse, when EAS customers complained that

HMB didn't work, the usual response was " You're not taking enough " of what is

an extremely expensive supplement. (It may cost MORE than Deca!)

The first few contests allowed participants to use any supplements from any

company they wanted. Then, as EAS expanded its line and included a couple of

other lines of vitamins and such. Suddenly you had to use only EAS and it's

related products lines and you had to prove this by submitting sales receipts!

As I said above, Bill is a marketing genius, so he then came up with a very

clever way of making people think they were only making donations to the Make

A Wish Foundation. Indeed, they were, but when you made the donation, you

also received the first 'Body For Life' video which chronicled first-time

winners

after the cruises or seminar was no longer being held. Still being entangled

with MM2K at the time, I watched the video and sent in my donation. It was

pure marketing hype and every contest winner had some hard luck story they had

supposedly overcome.

I always remember the first woman winner and the long discussions on some of

the Net lists about how could she possibly lose all the fat (she lost a great

deal) yet still retain her DD boobs (which, as a friend remarked, matched the

size of her head). She then proceeded to divorce her husband, who had

suggested she enter and coached her throughout the entire ordeal. Like Bill,

she went " Hollywood. " But enough gossip!

I personally entered every contest up through the one in the two paragraphs

above when I became disgusted with the hype (which really didn't exist during

the first three). The entry brochure was very glossy and smacked of Corporate

America rather than a bodybuilding entity. I heard stories from someone I

knew who was a judge about how they sat around looking for just the " right "

sort of person to win. It wasn't necessarily the person who had done the best

transformation, which was pretty obvious from some of the photos they

eventually published. They were looking for spokespeople aimed at a target

market segment. I saw two sets of these individuals at the EAS booth at the

Arnold Classic. With the exception of one or two, none of these people were

hardcore and were totally out of their league at this kind of product show.

This probably, more than anything else, illustrates just how far out of touch

Bill and EAS have become from their original roots.

As time went by, the information on how to transform oneself got progressively

more " instructive, " from supplements to diet to exercise program and when and

how to do it. Before, this time, you drew up your own plan. I'm not saying

this is bad, because it appeals to a certain segment of our society who

definitely need to get off their butts, but as you can see, it's a long way

from what it started out.

The training routine given in BFL is not a bad one, but there is nothing

special or innovative about it. Anyone who's been working out for a couple of

years could design such a program. I doubt there is any scientific research

on any of it. It's just sort of a very basic, three-day a week, 3 sets of 10

weight training program which a person could pick up from anyone instructing

beginners in a reputable fitness club. The crux of the matter is you end up

spending a great deal of money on supplements that a beginner absolutely does

not need. This has been true of bodybuilding for years and old timers often

joke about the early days when they thought they could not survive without

Weider products, calling them the days of " The Weider Tax. "

Obviously as a big user of supplements, I can't cop a " holier than thou "

attitude. The difference is that I know going in that what I'm trying may

work or, OTH, might be sheer nonsense. But the folks who are hooked by BFL have

no

clue.

When I think back on the two wonderful cruises and the seminar in Las Vegas

and how much fun and educational they were, and how absolutely excellent MM2K

was in its heyday, I'd like to turn back the clock. But time always goes

forward and so the hardcore have moved on to patronise Testosterone,

Supertraining and

other web-based publications. Although there are many exceptional

publications available, personally, I don't think any glossy has ever replaced

the old MM2K as it was originally presented. Reading through one of these

early issues today is just as exciting and vital as it was back then.

As far as the faux weights used by folks in photo shoots, this is

understandable after watching some of this take place at Gold's/Venice. These

people can be standing under hot lights covered with fake tan and oil for

several hours repeating the same exercise over and over while the photogs

adjust lighting, cameras, change the background, etc. They would never be

able to make it through if they used the real loads.

And BTW, Krista, thanks for pointing us all to Davin's site. It really is

remarkable and says it all better than words.

Rosemary Wedderburn-Vernon

Venice, CA

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Guest guest

From my earlier post on this subject, I wrote: In case you are not aware, T.C.

Luoma, the current Editor of www.testosterone.net used to be the Editor of

Muscle Media 2000 and was the humor behind the former magazine. Many people

feel T.C. probably, more than anyone else, made MM2K (and therefore Bill

) what it was in it's heyday. Sadly, but to TC's credit, he to this

day refuses to gossip or elaborate as to the inner workings of the

organization and his relationship with Bill .

*** I must apologize for this earlier statement. No sooner than I sent this

off, I went to read the June

29 Atomic Dog column that T.C. writes each week for Testosterone, when lo and

behold, this is what

appears, courtesy of TC:

....... I remember when I used to work at EAS. The entire building was infested

with " inspirational " posters that urged the employees to take pride in their

work and sacrifice everything for the glory of the company. I'm not sure what

the Reichstag looked like during World War II, but I bet German versions of

those same posters were affixed to the walls, the fiendish brainchild of

propaganda minister ph Goebbels.

I guess the CEO thought it was cool. Me? I thought it was creepy. I'll take

my brainwashing straight, please, instead of hidden in corporate messages.

If that weren't enough, TC continued with:

...... Body-for-Lifer Bill falls into this category of false prophet,

too. While being seemingly able to inspire and energize thousands of couch

potatoes into working out, his inspirational powers are best used long

distance because the man was abusive to all around him, including his family,

a couple of members of which, incidentally, remain overweight to this day.

It appears, at least for this week, T.C. has broken his silence. For the full

text of the article, log on to www.testosterone.net and pull up the current

issue.

Rosemary Wedderburn-Vernon

Venice, CA

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Guest guest

Thank you Rosemary for that lengthy description of the history to BFL.

It appears all said and done, that some of the past comments made here

regarding BFL cannot be backed up and are the rumblings of people who are

either as you put it upset with Bill or people who just like to regurgitate

negativity.

Notwithstanding, a good history lesson, thank you for that.

Siscoe

http://www.thefitnesssite.com

Montreal, Canada

You can listen to Exercise Specialist

Siscoe " LIVE " every Monday

on the internet between 11:00 and

12:00 on CJAD Radio http://www.cjad.com

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You're welcome for the short history, . Actually the whole thing from

the time Bill started things up with a newseltter put together and mailed out

from his kitchen table to where he is now, would be a fascinating read, if

someone cared to write it all down. The story of Bill is really a

Mom and Apple Pie American Dream success tale just like many who have gone

before him.

When MM2K was close-knit, I had a rather nice correspondence going with Bill;

no internet in those days, just mail or faxed messages. The folks who used to

answer the product line phones were just like talking to an old friend with

whom one shared the passion for bodybuilding. I remember Bill as a very nice

young man who talked the talk and walked the walk. His girlfriend, Amy (I

have no idea whether or not they are still together) was a beautiful,

delightful young woman, his brother was also gracious and had one of the

best physiques I've ever seen, and the MM2K staff and EAS crew were terrific.

Bill was the only person who had the guts to give Dan Duchaine a free forum

(in the beginning, but this later changed). Mooney also wrote

articles, although has now gone on to do his own thing. But at that

time, talking about giving steroids to AIDS patients was cutting edge and

almost heretical. Bill also had Mike Mentzer as one of the speakers and

demonstrators (he ran a couple of big guys through a workout) at the seminar

held in Las Vegas.

No one blames Bill for getting on the mainstream fitness bandwagon. The

consensus was that he could have kept MM2K as it was and simply started up

another publication. This has been done by several people, JoeWeider being

the most blatant example. For some reason he chose to change direction. I

find it strange because usually someone so entrenched in an iron sport (which

is in and of itself a lifestyle) rarely abandons it. Arnold S is a great

example; he's certainly gone on to bigger and more lucrative business

ventures, but he has never forgotten his roots. This is very much in evidence

at his Arnold Weekend, which has been expanded to include other events, but

Arnold is *always* the one to give the trophy to both the men's and women's BB

contest winners and appears early Sunday morning at a seminar.

I suppose one of these days someone will write an unauthorized biography of

Bill and take the chance of getting sued because it's bound to be

full of what Dan used to term " bodybuilding's dirty little underbelly " and

more than likely, some questionable business practices.

Rosemary Wedderburn-Vernon

Venice, CA

P.S. BTW, how do we hook into your radio show via the Net? We were unable to

do so through Real Player.

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Guest guest

As to whether the transformation photos are real or not... I believe

them. I started my fitness program using a 12 week plan (not Body for

Life, but still a marketing gimmick). Frequently my photos are used with

potential clients to promote the program, or just for the gym's general

marketing. While I think the program I started with is superior to the

Body for Life plan, I think that ANY of them that get someone started on

the road to good health are goodness - and I don't begrudge the

entrepreneurs their profits.

I like the fact that my gym uses my photos - especially since they use the

" before " , " work in progress " , and " current " , emphasizing that I still work

on keeping strong and fit. It's important that people understand that the

12 weeks isn't where you reach your goals and then you can go back to what

you ate/exercised before - it's the year or two or three (the lifetime)

afterwards that counts. The " for life " part of Body for Life is frequently

ignored.

Madeline Chen

Colorado Springs, Colorado

Madeline Chen

Project Consultant

719-338-6757

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