Re: R!OT Provides Wall to Wall Post Services to Georgia Pacific

January 19, 2006

Has anybody actually seen this yet?

Just curious. Somehow, the very idea of a gi-normous corporation like GP

trying to scare people about the end product of the dormant mold spores that

they (ahem!) SOLD to them in the first place just...GAAHHHH!

tigerpaw2c <tigerpaw2c@...> wrote:

R!OT Provides Wall to Wall Post Services to Georgia Pacific

Post production services for a Georgia Pacific television spot

http://www.digitalprosound.com/articles/viewarticle.jsp?id=36881

(January 18, 2006)

R!OT recently provided complete post production services for a

Georgia Pacific television spot that warns viewers about a growing

menace that may be hidden within the very walls of their homes—mold.

Serena

There is no such thing as an anomaly. Recheck your original premise.

...Ayn Rand,

paraphrased

---------------------------------

Photos – Showcase holiday pictures in hardcover

Photo Books. You design it and we’ll bind it!

January 19, 2006

Serena,

Yes, I have seen this commercial many times and because we are so

aware of the issue every time you hear someone mention mold your

ears go up. The way I look at it, it's just another way to educate

the public and to get their attention. It seems to work.

KC

> R!OT Provides Wall to Wall Post Services to Georgia Pacific

>

> Post production services for a Georgia Pacific television spot

>

> http://www.digitalprosound.com/articles/viewarticle.jsp?id=36881

>

> (January 18, 2006)

> R!OT recently provided complete post production services for a

> Georgia Pacific television spot that warns viewers about a growing

> menace that may be hidden within the very walls of their homes—

mold.

>

> Serena

>

> There is no such thing as an anomaly. Recheck your original

premise.

> ...

Ayn Rand, paraphrased

>

> ---------------------------------

> Photos – Showcase holiday pictures in hardcover

> Photo Books. You design it and we'll bind it!

>

January 19, 2006

I researched and could not find any acceptable alternative for my

house, the core is treated (don't know with what} to resist mold

also. Anything that gives men allitle more time to fix a leak I will

take.

---

In , " tigerpaw2c " <tigerpaw2c@y...>

wrote:

>

> Serena,

>

> Yes, I have seen this commercial many times and because we are so

> aware of the issue every time you hear someone mention mold your

> ears go up. The way I look at it, it's just another way to educate

> the public and to get their attention. It seems to work.

>

> KC

>

> > R!OT Provides Wall to Wall Post Services to Georgia Pacific

> >

> > Post production services for a Georgia Pacific television spot

> >

> > http://www.digitalprosound.com/articles/viewarticle.jsp?id=36881

> >

> > (January 18, 2006)

> > R!OT recently provided complete post production services for a

> > Georgia Pacific television spot that warns viewers about a

growing

> > menace that may be hidden within the very walls of their homes—

> mold.

> >

> > Serena

> >

> > There is no such thing as an anomaly. Recheck your original

> premise.

>

> ...

> Ayn Rand, paraphrased

> >

> > ---------------------------------

> > Photos – Showcase holiday pictures in hardcover

> > Photo Books. You design it and we'll bind it!

> >

January 20, 2006

In a message dated 01/19/2006 7:59:28 AM US Mountain Standard Time,

pushcrash@... writes:

> Has anybody actually seen this yet?

>

> Just curious. Somehow, the very idea of a gi-normous corporation like GP

> trying to scare people about the end product of the dormant mold spores that

> they (ahem!) SOLD to them in the first place just...GAAHHHH!

>

******Ok.....sorry but I'm confused.....isn't it a good thing that " any "

coverage the mold issues are given? The more people that get scared the better

it

will be for awareness of mold issues?? or......am I missing something here??

Keep a smile on your face, love in your heart and walk with the angels,

holding hands in the " chain of love " .....

Angel Huggzz

or Angel

January 20, 2006

Admittedly, I have never seen that commercial. But, yeah. I have a problem with

the whole concept. Just for a second, pretend you don't have any kind of

environmental illness. Instead, pretend you're missing a leg from a car

accident.

For decades, Company X sold tires that blow out at odd moments and cause

vehicles to go out of control suddenly. Not surprisingly, a certain number of

those crashes resulted in death and destruction for the vehicles' occupants.

Recently, Company X has created a big advertising campaign showing us a series

of bad car accidents with tires blowing out all over the place and the score for

Damien III - The Omen in the background. They are promoting their New And

Improved Somewhat Fewer Random Blowouts Tires.

And we amputees over here are supposed to...what? Be all happy because now

they're warning everyone about bloody car crashes and tire safety? Write them a

thank you note for being so civic-minded?

I'm sorry, but to me, this falls into the same category as Exxon telling me

they're taking care of reef ecosystems (post Exxon Valdez, thanks so much). Or

Enron telling me they're taking care of my future. (I really liked that solid

steel-on-steel sound it made when the corporate logo appeared.) No, wait - it's

like...the US Chambers of Commerce and the National Association of Realtors

telling me that this is all Mold Hysteria. (Have we got a sweet little white

picket number for you! Great location, great schools, and so energy-efficient

you won't believe.)

I can hardly wait for Clorox to produce the one showing us all how Clorox was

there for the Katrina victims. That'll be even nicer than the radio spots where

they tell me how my asthmatic kid would feel better if I just used more Clorox

on my shower curtain.

Now, I'm sorry. I'm not all anti-corporate success. I'm not even anti-Georgia

Pacific. I'm all for capitalism and everything it offers. I'm an American girl.

I consume, therefore I am. But along with that comes a strong and certain sense

of what that odor coming from Madison Avenue is. I think I'm gonna hold off on

writing those thank you notes just yet.

LymeAngl@... wrote:

******Ok.....sorry but I'm confused.....isn't it a good thing that " any "

coverage the mold issues are given? The more people that get scared the better

it

will be for awareness of mold issues?? or......am I missing something here??

Serena

There is no such thing as an anomaly. Recheck your original premise.

...Ayn Rand,

paraphrased

---------------------------------

What are the most popular cars? Find out at Autos

January 20, 2006

Admittedly, I have never seen that commercial. But, yeah. I have a problem

with the whole concept. Just for a second, pretend you don't have any kind of

environmental illness. Instead, pretend you're missing a leg from a car

accident.

For decades, Company X sold tires that blow out at odd moments and cause

vehicles to go out of control suddenly. Not surprisingly, a certain number of

those crashes resulted in death and destruction for the vehicles' occupants.

Recently, Company X has created a big advertising campaign showing us a series

of bad car accidents with tires blowing out all over the place and the score for

Damien III - The Omen in the background. They are promoting their New And

Improved Somewhat Fewer Random Blowouts Tires.

And we amputees over here are supposed to...what? Be all happy because now

they're warning everyone about bloody car crashes and tire safety? Write them a

thank you note for being so civic-minded?

I'm sorry, but to me, this falls into the same category as Exxon telling me

they're taking care of reef ecosystems (post Exxon Valdez, thanks so much). Or

Enron telling me they're taking care of my future. (I really liked that solid

steel-on-steel sound it made when the corporate logo appeared.) No, wait - it's

like...the US Chambers of Commerce and the National Association of Realtors

telling me that this is all Mold Hysteria. (Have we got a sweet little white

picket number for you! Great location, great schools, and so energy-efficient

you won't believe.)

I can hardly wait for Clorox to produce the one showing us all how Clorox was

there for the Katrina victims. That'll be even nicer than the radio spots where

they tell me how my asthmatic kid would feel better if I just used more Clorox

on my shower curtain.

Now, I'm sorry. I'm not all anti-corporate success. I'm not even anti-Georgia

Pacific. I'm all for capitalism and everything it offers. I'm an American girl.

I consume, therefore I am. But along with that comes a strong and certain sense

of what that odor coming from Madison Avenue is. I think I'm gonna hold off on

writing those thank you notes just yet.

LymeAngl@... wrote:

******Ok.....sorry but I'm confused.....isn't it a good thing that " any "

coverage the mold issues are given? The more people that get scared the better

it

will be for awareness of mold issues?? or......am I missing something here??

Serena

There is no such thing as an anomaly. Recheck your original premise.

...Ayn Rand,

paraphrased

---------------------------------

What are the most popular cars? Find out at Autos

Serena

There is no such thing as an anomaly. Recheck your original premise.

...Ayn Rand,

paraphrased

---------------------------------

Photos

Got holiday prints? See all the ways to get quality prints in your hands ASAP.

January 20, 2006

What it is is marketing.. The US is an aging, 'mature' economy.

Everybody (who has money to spend, which is everybody that matters to

them) has a TV set, car, home, etc. The only way they will make money

is by somehow 'destroying' or devaluing the existing things you have

in your mind, (or by making them useless, like they are about to do

with TV sets) so you are amenable - or forced to - to buy(ing) new

ones.

This is how advertising works. If people were satsfied with their

current X, (appearance is a good one..) they would not try to buy

products that promised a new one..

But that product can never really satisfy that need, or it would make

itself obsolete.. get the picture?

This is why they always try to sell us impossible ideals of thinness,

lifestyle, upward mobility..

(How many 20-somethings that you know can afford the lifestyle lived

by the average 20-something you might see on TV shows.. the homes they

live in, etc.. Zero...

But if the shows actually depicted the frustrating and often

deteriorating economic and social conditions faced by real people,

people would sober up, realize that they needed to be saving every

penny rather than spending them, and the owners of our eyeballs during

that ad-segment would stop paying for the delivery of them.

Don't forget, television SHOWS are secondary. They just are there to

get you to watch the ads. The real content of television networks are

the ads.. That is why those in Hollywood want to make ad skipping (say

by fast forwarding a video of a timeshifted show) illegal..

January 20, 2006

Not sure who's comment this is but I challenge anyone to find any

product anywhere that doesn't have mold spores on it or in it. They

could manufacture a widget and absolutely and verfiably sterilize it.

But as soon as it came out of the autoclave it will be in contact

with the air and other surfaces, which have mold spores all the time.

Now, that said, if they make a product that involves water or

dampness and they don't control it, allowing mold growth - also

bacterial growth! - then that is their liability. But amplification

is different than presence.

I can go into anyone's house, no matter how fastidius a cleaner they

are, and find mold with occasionally traces of growth. That is what

the S520 identifies as Condition 1 or normal fungal ecology. Some of

us may still react, but that doesn't mean someone is negligent or

criminal.

Carl Grimes

Healthy Habitats

-----

> > the end product of the dormant mold

> > spores that they (ahem!) SOLD to them in the first place

> > just...GAAHHHH!

January 20, 2006

Did I say anything about negligence or criminal activity? I don't think I did. I

was talking about marketing and spin - and maybe implying a little something

about how marketing spin is often pretty cozy with moral relativity.

I also did not claim that there was ever any such thing as a product or

substance that is incapable of getting mold spores on it. I find THIS type of

product problematic, because the spores are manufactured right into my living

and working space. Sheesh. At least if it was a drug, you'd get that murmered,

fast-spoken warning at the end about how it might possibly make you throw up,

become impotent, and go blind under certain conditions, and oh yeah don't use it

if you're pregnant. Why should drywall get a pass, when a Sear's hairdryer warns

you not to use it while sleeping?

Ships have been built for centuries with the problem of possible water

intrusion firmly in mind, and paper and gypsum are not used, period. So, it's

not like alternatives are unheard of or unavailable - and manufactured WITHOUT

the spores built right into the brand new product. They KNOW it's likely to get

wet sooner or later. With or without a leak, humidity is always a problem near

water. So, materials that will disintigrate when wet are not acceptable. That's

not radical thinking - in fact, it's absolutely practical and time-honored

thinking on a very basic problem. Why is a house or an office building any

different? We PUMP water into it and through it these days, but completely

failed to fully adapt building materials to this kind of technology.

" Carl E. Grimes " <grimes@...> wrote: