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The Myth Of Organic

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http://www.businessweek.com/magazine/content/06_42/b4005001.htm?chan=search

The Organic Myth

Pastoral ideals are getting trampled as organic food

goes mass market

Next time you're in the supermarket, stop and take a

look at Stonyfield Farm yogurt. With its contented cow

and green fields, the yellow container evokes a

bucolic existence, telegraphing what we've come to

expect from organic food: pure, pesticide-free,

locally produced ingredients grown on a small family

farm.

So it may come as a surprise that Stonyfield's organic

farm is long gone. Its main facility is a

state-of-the-art industrial plant just off the airport

strip in Londonderry, N.H., where it handles milk from

other farms.

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