And We Wonder About The Cause?

August 15, 2006

NY Post

SKINNY SIZE ME

HOW TO LOSE 10 LBS. EATING

ONLY FAST FOOD

http://www.nypost.com/entertainment/skinny_size_me_entertainment_danica_lo.htm

August 16, 2006

Hi Jeff

This is interesting because it shows that the fast food companies

are aware of the obesity problem and attempting to do something.

The fast food joints have introduced some healthy choices. Their

lobby group probably created this article you link us to. Perhaps

they are not doing sufficiently, but maybe they are trying.

For another article on an attempt of food processors to package

lower calorie snacks, there was an article in the Wall Street Journal

recently titled, " The 100 calorie solution. " The author is Tara

-Pope.

Here is an excerpt from the article,

The 100-Calorie Solution: Smaller Snacks May Not

Lead to Smaller Waistlines

July 18, 2006

New 100-calorie snack foods are crowding store shelves, but the nutrition

community remains skeptical about whether good health really comes in these

small packages.

After years of super-sizing our food, food companies now see a marketing

opportunity in teaching us portion control. Kellogg's Keebler cookies, Procter &

Gamble's Pringles potato chips and Kraft Foods' Nabisco crackers and cookies

have all introduced 100-calorie snack packs for calorie-counting consumers.

There is lots of scientific evidence that putting smaller portions in front of

us will help us eat less in one sitting, so many nutritionists like the idea

that food companies are scaling down portion size. However, what isn't clear is

whether many consumers will be satisfied with the 100-calorie snacks. One

concern is that the highly processed starchy and sugary foods will trigger more

cravings and prompt consumers to reach for a second or even third snack pack.

" They do help some people contain a snack habit, " says B. , head of