Hain/Heinz *was* I didn't know that!

[Guest guest]

" As of yesterday, Hain Celestial is still its own publicly traded

company, so it doesn't look like Heinz owns it. "

Not everything is as it appears.

Hain Celestial is a subsidary of Heinz.

http://www.responsibleshopper.org/basic.asp?cusip=423074

Which if I remember correctly means that they operate under their own name

and make company acquisitions under their own name, and a subsidary recieves

financial support for advertising and such from a " merge " like this one.

Heinz may not " Own " it 100%, lock stock and barrel, but Hain is not their

own keeper either.

20% might seem like a very small amount to some people but in the world of

business it's a big deal. ;-)

_________

A quote:

" We will marry Heinz's great strength and sale in

low-cost international procurement, manufacturing

and logistics with Hain's talent and success in the

marketing, sales and distribution to specialty food

outlets, " Heinz CEO R. said. "

__________

Another quote from 1999 before Heinz acquired Hain Celestial but did ALREADY

HAVE 18% of the company.

http://www.businessweek.com/magazine/content/02_24/b3787119.htm

" Will H.J. Heinz gulp down natural-and-organic-food giant Hain Celestial

Group (HAIN ), of which it already owns 18%? "

__________

And another:

http://www.preparedfoods.com/archives/1999/9911/9911edit.htm

" In September, Heinz bought a 19.5% stake in Hain Food Group for nearly $100

million. Hain, the leading producer of natural foods in the country with

annual sales of $206 million in '99, acquired the Earth's Best baby food

brand in the deal. "

and

" The Heinz-Hain partnership is really a win-win situation for both parties.

Heinz now can use Hain's marketing and distribution network to introduce

some of its global nutritional products into the U.S., while Hain can use

Heinz' relationship with retailers to move its products into more

supermarkets, mass merchandisers and drug stores. "

___________

Here's a " Joint " press release of the happy couple:

http://thesoydailyclub.com/thesoyfiles/HeinzAndHainCelestialAnnounc.asp

___________

Oh and a little something from an article about the HAIN acquisition of

Celestial Seasonings in Mar. 2000

http://www.celestialseasonings.com/whoweare/press/hain_celestial.jhtml

" The consolidation further establishes Hain's leading position in natural

foods, in which it currently maintains major shares in 12 of the top 15

categories. By leveraging Celestial Seasonings' leading market position, The

Hain Celestial Group, Inc. will become the leader in the third most

important category and, at the same time, will capitalize on Celestial's

leading market presence in the food, drug and retail mass market channel. In

addition, this combination will benefit from the alliance between Hain and

H. J. Heinz by expanding distribution of Celestial Seasonings' specialty

teas through Heinz's international and foodservice channels. Combined total

pro forma sales for The Hain Celestial Group are expected to be

approximately $430 million for the fiscal year ending June 30, 2000. "

__________________

Here's another article in much the same line as who owns what.

http://www.guydickinson.com/sheep/archive/000579.html

RVT, VDT

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