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jjslist in the news!!!

Check out jjslist and rate your local businesses...

www.jjslist.com

Website rates businesses' service for disabilities

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June 28, 2010

BY BRAD SPIRRISON chicagotechmatters@...

Few restaurants or retail businesses can afford to shy away from nearly 20

percent of their potential customers, particularly in this economy. Yet

consumers with physical or developmental disabilities -- who spend an estimated

$175 billion a year -- aren't always served with respect or understanding.

" A lot of businesses don't look at people with disabilities as a marketplace, "

said JJ Hanley, founder of jjslist, a website that rates how local businesses

accommodate what is the fastest-growing minority in the country. " There is true

value in making their workplaces flexible and respectful of people with

disabilities. "

» Click to enlarge image

A screenshot of the website jjslist.com, which rates how local businesses

accommodate people with disabilities.

Since going live in March 2009, jjslist has published more than 1,000 reviews of

750 local businesses across more than 50 Chicago-area communities. Businesses

rated by the site vary from the Joliet Wal-Mart to Homer's Ice Cream in

Wilmette. Reviews are almost always written by people with disabilities and/or

their family members and companions.

A volunteer-driven organization, jjslist is funded by donors with additional

assistance from Hanley's savings account. A former securities trader and veteran

documentary producer for Chicago-based Kartemquin Films, Hanley, 50, has a

teenage son with autism. The idea for the site came while producing the

award-winning film ''Refrigerator Mothers,'' which profiled mothers in the '50s

and '60s unfairly blamed for their children's developmental disorders.

While the original plan for jjslist involved professionally produced content,

Hanley believes its current user-generated platform (like Yelp) is superior

because businesses can communicate directly with their constituents. Pace

suburban bus, for instance, is incorporating conversations with customers on

jjslist within its overall marketing campaign to reach out to people with

disabilities.

Hanley hopes to raise enough money in the coming years to take the service

national.

" There is so much for neighborhood businesses to learn about people with

disabilities, " she said. " By doing so, there is almost nothing to be lost and

everything to be gained. "

Ellen Garber Bronfeld

egskb@...

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