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World AIDS Campaign and Competition 2004: Women, Girls, and HIV/AIDS

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Subject: OneWorld/Staying Alive World AIDS Day 2004 Competition

If you're aged between 15 and 34 - and feel that you have a lot to say about the

influence of HIV/AIDS on women and girls using a microphone or a camera - this

is the perfect opportunity to show your potential.

For a second year in a row, MTV and OneWorld are organising a global competition

in the run up to World AIDS Day, 1 December 2004.

The competition is for young people to submit audio or video public service

announcements (PSAs) that convey the messages of MTV's award winning HIV/AIDS

awareness campaign, Staying Alive (www.staying-alive.org ).

MTV and OneWorld share a commitment to the global fight against HIV/AIDS and

this unique collaboration aims to reach an audience at a global and local level.

This year entrants can unleash their creativity by developing clips on the theme

of women, girls and HIV/AIDS.

Winning clips in two categories (one audio and one video) will be streamed on

the Staying Alive site, made available to all 26 local MTV web sites and will be

featured on the OneWorld Radio and TV websites. The winners will also receive

the Staying Alive 2004 Award, an honour given to an individual each year who

makes an important contribution for HIV/AIDS awareness.

For more information about submission of VIDEO entries go to:

http://tv.oneworld.net/tapestry?article=33

of AUDIO entries go to:

http://aidsradio.oneworld.net/section/aidsradio/wad2004

********************************************************************************\

***

Dear Colleagues,

Greetings from the World AIDS Campaign!

As most of you now know, the 2004 Campaign is on " Women, Girls, HIV and AIDS " .

English language versions of this year's campaign posters will be posted on the

UNAIDS Campaign website by the end of September. Other languages will be posted

on the web and hard copies mailed by end of October.

As before, the poster designs will be available as templates, which can be

adapted for more specific use within your constituencies. The material will be

available electronically on our web and on CDs. Please start to get your

requests to us now, although please remember that we will only be in a position

to mail out to you in October.

As in previous years links will be created on the website to a host of other

resource material relevant to analyzing, strategizing and planning for

campaigning around the theme of " Women, Girls, HIV and AIDS " .

This will bring together existing material, tools and other resources that

focus, challenge and promote thought and action on the issues around Women and

HIV.

The World AIDS Campaign is also beginning to gather new partners and synergies

are once again building. MTV is launching a PSA contest on the theme of " Women,

Girls, HIV and AIDS " , and their announcement will appear on the UNAIDS website

in early September 2004. This audio and video PSA contest is open to all and

entries will be accepted until 1 November 2004. The winners will be publicly

announced on 1 December 2004 and the non-winning entries will be available

through UNAIDS for use in advocacy efforts.

The Global Movement for Children will be coordinating the " Lesson for Life " , in

which two million children in 50 countries will be taking part in a lesson on

HIV/AIDS and its effect on children,

particularly girls. You can find out more about the " Lesson " and how you can

join in at www.gmfc.org/hivaids .

The 16 Days of Activism 2004 is campaigning to highlight the intersection of

violence against women and the AIDS epidemic and are urging audiences to

consider the gender dimensions of HIV/AIDS. Find out more at

www.cwgl.rutgers.edu .

The 2004 World AIDS Campaign is urging everyone to recognise that the rise of

the epidemic among women and girls is strongly related to gender inequalities in

society. More ideas around this should be posted on the web soon.

The annual flagship publication of UNAIDS, the AIDS Epidemic Update 2004, due to

be released in late November 2004, will also have a focus on women and girls. It

will provide some of the evidence base for the impact of HIV on women and girls.

From 2005, as you do know, the World AIDS Campaign is changing. We hope that

many of you were able to visit the website at www.worldaidscampaign.org . There

you will find information on the Campaign's new focus from next year to hold

governments accountable to the UNGASS Declaration targets as well as contact

information for the small civil society-led World AIDS Campaign global office

established in Amsterdam, The Netherlands.

Regional consultations on the messaging and strategy for 2005 are underway, and

we have begun to develop a campaign toolkit that will be available early next

year. We are beginning to create campaign materials for next year, including a

2005 World AIDS Campaign calendar

which highlights a key UNGASS message and target each month.

Please let us know of your campaign plans for 2004 and keep your eyes on the

UNAIDS campaign webpages http://www.unaids.org/en/events/campaigns.asp where

more material will appear in the coming weeks.

With warm wishes,

The World AIDS Campaign

For more information write to us at wac@...

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