Guest guest Posted January 7, 2011 Report Share Posted January 7, 2011 Respected members, Promotional literature (PL) differs from the other types of Product literature: 1. 1. Promotional literature (PL) is more selective. Since it is distributed through controlled means, rather than through general media placement, the target audience can be more sharply defined and the message can be written with the targeted ‘consumer’ in mind. 2. iii 2. Initial readership is virtually 100 %. When a particular consumer group is targeted, message can be tailored to group which is predisposed to a particular message. 333. There is the opportunity for direct movement into the objective. Because of the established interest on the part of the recipient. Regards Dr Sanjay Yallappa Choudhari JR3,Dept of Pharmacology GMC, Nagpur Quote Link to comment Share on other sites More sharing options...
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