Re: New topic: Promotional literature

[Guest guest]

Dear all,This is a really important and interesting topic. I would like to add one more heading to the discussion: About teaching critical review of PL to UG students as part of pharmacology practicals. How many colleges are actually teaching it and should it be part of the curriculum?

-- Dr. Mohd. Tariq Salman, MDAssistant Professor,Department of Pharmacology,Era's Lucknow Medical College,Sarfarazganj, Hardoi Road,Lucknow.http://medicalresearch.blogspot.com

http://sites.google.com/site/homepagepharmacology/On 7 January 2011 17:01, <netrum > wrote:

Network for Rational Use of Medicines

Messages In This Digest (3 Messages)

1.

New topic: Promotional literature

From: sanjay choudhari

2.

promotional Literature

From: sanjay choudhari

3.

Promotional Literature

From: sanjay choudhari

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Messages

1.

New topic: Promotional literature

Posted by: " sanjay choudhari "

sanjaych7@...

 

sanjaych7

Thu Jan 6, 2011 9:46 am (PST)

Respected members,

Good morning to all the members of Netrum.

Before I start my discussion, I would like to thank Dr Thawani Sir once again for giving

me this opportunity to moderate on Promotional literature (PL).

I invite all the members for this

discussion with their inputs and queries.

My discussion on Promotional literature

(PL) will proceed in the following headings:

Need for Promotional literature (PL)

Types of product literature

Need for the appraisal of Promotional

literature (PL)

What to look for in Promotional

literature (PL)

Ethical guidelines for Promotional

literature (PL)

Advantages

and disadvantages

Regards

Dr Sanjay Yallappa Choudhari

JR2,Dept of Pharmacology

GMC, Nagpur

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2.

promotional Literature

Posted by: " sanjay choudhari "

sanjaych7@...

 

sanjaych7

Thu Jan 6, 2011 9:52 am (PST)

Respected Members,

Need for Promotional

literature (PL)

Hundreds of drugs are approved by FDA

every year. Thus the number

of drugs entering the market is growing at an alarming rate.

In short there is an information explosion. Thus it is almost

impossible for a busy medical professional to study and compile

the most current and detailed information. During their years of

formal training, medical students and residents are exposed to

intensive teaching experiences designed specifically to produce

clinicians whose skills reflect current best knowledge and

practice. But once in practice, they are essentially on their own

and face the serious challenge of keeping their knowledge, skills,

and performance up-to-date, in the midst of an increasingly

hectic professional life.

 

Here is where Promotional literature

(PL) comes into play. Pl is a needful

source of drug information which provides you with the details regarding the

nature, pharmacokinetic properties, uses, precautions, ADRs and

contraindications of the drug.

It is the only source of keeping the medical practitioners update with the newer drugs entering the market.

However

Promotional

literature (PL) is not just an educational tool, but it

also a means of advertising or marketing tool for the pharmaceutical companies.

Thus we need to have a critical appraisal of the Promotional literature (PL).

Regards

Dr Sanjay Yallappa Choudhari

JR2,Dept of Pharmacology

GMC, Nagpur

Back to top

Reply to sender

|

Reply to group

|

Reply via web post

Messages in this topic (1)

3.

Promotional Literature

Posted by: " sanjay choudhari "

sanjaych7@...

 

sanjaych7

Thu Jan 6, 2011 9:55 am (PST)

Respected members,

Promotional Literature:

It

is defined as graphic and/or written material prepared by/for one party, which

is made available to the public for information and distribution, for the

purpose of promoting or marketing the particular product or brand

Regards

Dr Sanjay Yallappa Choudhari

JR3,Dept of Pharmacology

GMC, Nagpur

Back to top

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Messages in this topic (1)

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[Guest guest]

Dear all,This is a really important and interesting topic. I would like to add one more heading to the discussion: About teaching critical review of PL to UG students as part of pharmacology practicals. How many colleges are actually teaching it and should it be part of the curriculum?

-- Dr. Mohd. Tariq Salman, MDAssistant Professor,Department of Pharmacology,Era's Lucknow Medical College,Sarfarazganj, Hardoi Road,Lucknow.http://medicalresearch.blogspot.com

http://sites.google.com/site/homepagepharmacology/On 7 January 2011 17:01, <netrum > wrote:

Network for Rational Use of Medicines

Messages In This Digest (3 Messages)

1.

New topic: Promotional literature

From: sanjay choudhari

2.

promotional Literature

From: sanjay choudhari

3.

Promotional Literature

From: sanjay choudhari

View All Topics | Create New Topic

Messages

1.

New topic: Promotional literature

Posted by: " sanjay choudhari "

sanjaych7@...

 

sanjaych7

Thu Jan 6, 2011 9:46 am (PST)

Respected members,

Good morning to all the members of Netrum.

Before I start my discussion, I would like to thank Dr Thawani Sir once again for giving

me this opportunity to moderate on Promotional literature (PL).

I invite all the members for this

discussion with their inputs and queries.

My discussion on Promotional literature

(PL) will proceed in the following headings:

Need for Promotional literature (PL)

Types of product literature

Need for the appraisal of Promotional

literature (PL)

What to look for in Promotional

literature (PL)

Ethical guidelines for Promotional

literature (PL)

Advantages

and disadvantages

Regards

Dr Sanjay Yallappa Choudhari

JR2,Dept of Pharmacology

GMC, Nagpur

Back to top

Reply to sender

|

Reply to group

|

Reply via web post

Messages in this topic (1)

2.

promotional Literature

Posted by: " sanjay choudhari "

sanjaych7@...

 

sanjaych7

Thu Jan 6, 2011 9:52 am (PST)

Respected Members,

Need for Promotional

literature (PL)

Hundreds of drugs are approved by FDA

every year. Thus the number

of drugs entering the market is growing at an alarming rate.

In short there is an information explosion. Thus it is almost

impossible for a busy medical professional to study and compile

the most current and detailed information. During their years of

formal training, medical students and residents are exposed to

intensive teaching experiences designed specifically to produce

clinicians whose skills reflect current best knowledge and

practice. But once in practice, they are essentially on their own

and face the serious challenge of keeping their knowledge, skills,

and performance up-to-date, in the midst of an increasingly

hectic professional life.

 

Here is where Promotional literature

(PL) comes into play. Pl is a needful

source of drug information which provides you with the details regarding the

nature, pharmacokinetic properties, uses, precautions, ADRs and

contraindications of the drug.

It is the only source of keeping the medical practitioners update with the newer drugs entering the market.

However

Promotional

literature (PL) is not just an educational tool, but it

also a means of advertising or marketing tool for the pharmaceutical companies.

Thus we need to have a critical appraisal of the Promotional literature (PL).

Regards

Dr Sanjay Yallappa Choudhari

JR2,Dept of Pharmacology

GMC, Nagpur

Back to top

Reply to sender

|

Reply to group

|

Reply via web post

Messages in this topic (1)

3.

Promotional Literature

Posted by: " sanjay choudhari "

sanjaych7@...

 

sanjaych7

Thu Jan 6, 2011 9:55 am (PST)

Respected members,

Promotional Literature:

It

is defined as graphic and/or written material prepared by/for one party, which

is made available to the public for information and distribution, for the

purpose of promoting or marketing the particular product or brand

Regards

Dr Sanjay Yallappa Choudhari

JR3,Dept of Pharmacology

GMC, Nagpur

Back to top

Reply to sender

|

Reply to group

|

Reply via web post

Messages in this topic (1)

Recent Activity

 2

New Members

Visit Your Group

Give Back

for Good

Get inspired

by a good cause.

Y! Toolbar

Get it Free!

easy 1-click access

to your groups.

Start a group

in 3 easy steps.

Connect with others.

Need to Reply?

Click one of the " Reply " links to respond to a specific message in the Daily Digest.

Create New Topic |

Visit Your Group on the Web

Messages

Change settings via the Web ( ID required)

Change settings via email: Switch delivery to Individual | Switch format to Traditional

Visit Your Group |

Terms of Use |

Unsubscribe