Guest guest Posted January 7, 2011 Report Share Posted January 7, 2011 Respected members, Role of Promotional literature (PL): Fulfilling requests of information: Many people want detail information regarding the product before purchase or prescribing. So, information can be provided in the form of Promotional literature(PL). Informational displays: Promotional literature(PL) can serve as a brochure display in doctors’s office and providing the information to both current customers and prospects. Leaving with prospects following sales meetings: Leaving a piece of Promotional literature(PL) behind helps in providing additional information to clinician without making repeated visits. Use as a direct mail pieces Promotional literature(PL) as a sales tool Regards Dr Sanjay Yallappa Choudhari JR3,Dept of Pharmacology GMC, Nagpur Quote Link to comment Share on other sites More sharing options...
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