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Re: Case #157083542

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OK, fine, Randy. Just send me a list of these maladies so that we won't

waste any more time trying advertise in them. Or does this mean we can't

advertise at all, since we cure things, and say so, and always will?

At 02:12 PM 12/13/2007 -0800, you wrote:

>Dec 13 2007 13:59 PT

>

>Hello Bayard,

>

>We have researched the situation on the Ad for a cure for herpes and have

>learned the reason behind the removal. Our Editorial Guidelines do not

>permit the term 'cure' for certain maladies. Herpes is one of those

>conditions.

>

>Since we don?t allow sites to advertise a ?cure? for herpes, the verbiage

>in your creatives and on your site would have to reference a ?treatment?

>for herpes instead of a ?cure?. We understand your position, but

>conventional medicine and science indicate that a cure is not possible for

>certain conditions, which has lead to this Guideline.

>

>You are invited to edit your Ad and the corresponding landing page to

>indicate a treatment as opposed to a cure and resubmit your Ads.

>

>It has been our pleasure to help you. If you have any additional

>questions, please do not hesitate to contact us again. We will always be

>happy to assist you.

>

>Sincerely,

>

>Randy Kay

>Customer Solutions

> Search Marketing

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