Phil Adboard withdrawal of misleading ADS for Soft capsules of VCO

[Guest guest]

Hello,

For the information of everyone, the ADS of that particular brand has been

STOPPED by the Adboard due to False Claims or False advertisements.

I still do not know of the stand of the BFAD or the PCA regarding this. But

for one, we know for a fact that one has to take at least 45 capsules a day to

fulfill the daily requirement.

Thanks,

Tess

Here is the new item on this: excerpts from:

Vol. XX No. 207 . The Philippine Star, Monday, February 20, 2006.

ADBOARD ORDERS WITHDRAWAL OF MISLEADING ADS

The AdBoard of the Philippines has ordered Salutaire Inc., the maker of

Growrich Virgin Coconut oil Capsules, to withdraw what is called the company's

misleading advertising materials,

The AdBoard ordered Salutaire to pull out the confusing ads until March 3,

this year.

In a recent cease and desist order (CDO), the AdBoard's advertising content

regulation committee (ACRC) gave Growrich 30 days to pull out their marketing

campaign materials that suggest equivalence in measurement between two 500 mg

capsules of virgin coconut oil and one teaspoonful of the said natural food

supplement.

The " offensive " TV commercial shows the capsules side by side with one

teaspoon of VCO separated by an equal sign implying that the capsules contain

the same amount of virgin coconut oil as a one teaspoon serving of the fluid.

Based on the evidence submitted, one tablespoon of VCO is equivalent to 15ml.

On the other hand, one 500mg capsule of Growrich VCO is only equivalent to

0.56ml. This means a person has to take 26 to 27 capsules in order to get the

same amount of VCO in one tablespoon of food supplement.

The AdBoard commanded the removal of all GROWRICH TV commercials, outdoor,

print, and merchandising materials that contain the same violative copy.

" Growrich should physically pull-out all banned materials to prevent erroneous

airings, display and publication of the banned elements in their marketing

materials, " said AdBoard.

upes <getehem@...> wrote:

Hi All,

Yesterday I asked whether anybody knew about any attempt made by a producer to

offer VCO in soft gelatine caps.

I 've got today a box of 100 x 500 mg caps produced by GROWRICH food

manyfacturing in Quezon, Philippines. There are ten blisters of ten caps in a

box.

I believe that the right dosage of VCO is about 45 gr a day for a 200 lbs

adult. How could I get these 45 gr if not by swallowing....90 capsules??

Not realistic.

A box of 100 caps means only 50 gr of VCO, and the public price in Phils is

about 13 US$!!!!!

Then....marketing or what ele?

The producer claims for a " suggested serving " of 2 to 6 capsules per day. Is

this an homeopathic treatment??

I would like to share your feelings about it.

GT

[Guest guest]

Note: forwarded message attached.

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