A.M.A. to Study Effect of Marketing Drugs to Consumers

[Guest guest]

In a message dated 6/22/05 11:45:06 AM US Eastern Standard Time,

palmettobug@... writes:

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

right

watch a depressing afternoon of soap operas and count all the anti-depressant

ads.

Marhoefer

The Defense Foundation For Children USA

www.defensefoundationforchildren.com/home

Juvenile Defense Resources, Information, Experts,

Media Contacts, Investigative Journalism

Changing The Destiny Of A Child

Marhoeferdm@...

voice 765.853.5903

fax 1-678-348-2924

www.defensefoundationforchildren.com/board

::justice in media::

" Sometimes instead of leveling the playing field, you just have to buy the

field.... " copyright © 2003 Marhoefer

The Juvenile Defender Online Newspaper

For subscription information media@...

Submit articles for publication to: TheJuvenileDefender

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[Guest guest]

In a message dated 6/22/05 11:45:06 AM US Eastern Standard Time,

palmettobug@... writes:

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

right

watch a depressing afternoon of soap operas and count all the anti-depressant

ads.

Marhoefer

The Defense Foundation For Children USA

www.defensefoundationforchildren.com/home

Juvenile Defense Resources, Information, Experts,

Media Contacts, Investigative Journalism

Changing The Destiny Of A Child

Marhoeferdm@...

voice 765.853.5903

fax 1-678-348-2924

www.defensefoundationforchildren.com/board

::justice in media::

" Sometimes instead of leveling the playing field, you just have to buy the

field.... " copyright © 2003 Marhoefer

The Juvenile Defender Online Newspaper

For subscription information media@...

Submit articles for publication to: TheJuvenileDefender

Join our juvenile justice efforts www.defensefoundationforchildren.com/board

Help Not Punish bracelets

The Juvenile Defender Defense Fund::

Defense that makes a Difference

[Guest guest]

In a message dated 6/22/05 11:45:06 AM US Eastern Standard Time,

palmettobug@... writes:

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

right

watch a depressing afternoon of soap operas and count all the anti-depressant

ads.

Marhoefer

The Defense Foundation For Children USA

www.defensefoundationforchildren.com/home

Juvenile Defense Resources, Information, Experts,

Media Contacts, Investigative Journalism

Changing The Destiny Of A Child

Marhoeferdm@...

voice 765.853.5903

fax 1-678-348-2924

www.defensefoundationforchildren.com/board

::justice in media::

" Sometimes instead of leveling the playing field, you just have to buy the

field.... " copyright © 2003 Marhoefer

The Juvenile Defender Online Newspaper

For subscription information media@...

Submit articles for publication to: TheJuvenileDefender

Join our juvenile justice efforts www.defensefoundationforchildren.com/board

Help Not Punish bracelets

The Juvenile Defender Defense Fund::

Defense that makes a Difference

[Guest guest]

In a message dated 6/22/05 11:45:06 AM US Eastern Standard Time,

palmettobug@... writes:

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

right

watch a depressing afternoon of soap operas and count all the anti-depressant

ads.

Marhoefer

The Defense Foundation For Children USA

www.defensefoundationforchildren.com/home

Juvenile Defense Resources, Information, Experts,

Media Contacts, Investigative Journalism

Changing The Destiny Of A Child

Marhoeferdm@...

voice 765.853.5903

fax 1-678-348-2924

www.defensefoundationforchildren.com/board

::justice in media::

" Sometimes instead of leveling the playing field, you just have to buy the

field.... " copyright © 2003 Marhoefer

The Juvenile Defender Online Newspaper

For subscription information media@...

Submit articles for publication to: TheJuvenileDefender

Join our juvenile justice efforts www.defensefoundationforchildren.com/board

Help Not Punish bracelets

The Juvenile Defender Defense Fund::

Defense that makes a Difference

[Guest guest]

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

The American Medical Association, the nation's largest organization of

physicians, agreed yesterday to study whether consumer drug advertising leads to

unnecessary prescriptions, potentially harming patients and driving up health

costs.

The A.M.A.'s decision, during a meeting in Chicago, came after a debate over

consumer drug advertising. The association's House of Delegates had considered

half a dozen proposals to limit drug advertising.

Many critics say advertising fueled the widespread use of cox-2 painkillers,

recently linked to serious cardiovascular problems. Vioxx, the cox-2 drug that

Merck withdrew from the market in September, was widely advertised to consumers.

Studies later indicated that, for many patients, it was no more effective than

other, safer pain killers.

Several psychiatrists' groups with representatives at the A.M.A. meeting raised

the idea of a ban on advertising of new drugs for at least a few months after

they go on sale.

Imposing a window of time between a new drug's release and its first advertising

to consumers would allow doctors to evaluate medications before patients asked

for them. If a drug caused serious side effects, doctors might spot them before

the drugs were widely used.

" I'm optimistic that we have placed the issue squarely on the A.M.A.'s agenda, "

said Dr. Fassler, a professor of psychiatry at the University of Vermont.

The A.M.A., with nearly a quarter-million members, is the latest group

increasing pressure on the pharmaceutical industry.

The Food and Drug Administration has recently raised its surveillance of drug

advertising, sending out 13 warning letters this year on advertising-related

issues. The United States House of Representatives voted this month to double

the F.D.A.'s budget for monitoring the advertising of pharmaceuticals to

consumers.

Some support for constraints on advertising is coming even from within the

industry. Last week, Bristol-Myers Squibb became the first large pharmaceutical

company to announce and publish self-imposed guidelines, which include a promise

that the company will not advertise new drugs to consumers in the first year

they are available.

A spokesman for Bristol-Myers, Henry, said the company wanted to make sure

that physicians developed a comfort level with the drug before patients began

asking for it.

Limiting drug ads is easier for Bristol-Myers than it is for some other

pharmaceutical companies because much of the company's business is in specialty

products for diseases like AIDS and cancer. Those are normally marketed to

physicians rather than consumers, anyway.

So-called recreational drugs, like Viagra, or products that appeal to a large

market are more likely to be advertised directly to consumers.

The Pharmaceutical Research and Manufacturers of America, is drafting guidelines

for the industry. The guidelines are expected to be released next month. But the

trade group is not expected to embrace a ban on the advertising of new drugs.

Both the pharmaceutical manufacturers and the advertising industry argue that

the marketing of drugs helps alert consumers to treatments.

" Somewhere between 24 and 30 million people have gone to their doctor to talk

about a health problem they had never discussed before after seeing a

prescription drug ad, " said L. Jaffe, executive vice president of the

Association of National Advertisers. The organization says that an advertising

ban on new drugs would raise First Amendment issues.

In 1997, the F.D.A. eased constraints on advertising pharmaceuticals to

consumers. Since then, it has become one of the advertising industry's

fastest-growing segments. Last year, it reached $3.8 billion.

" We've seen a dramatic increase in direct-to-consumer advertising in recent

years, " said Dr. Fassler, a delegate who represented the American Academy of

Child and Adolescent Psychiatry at the meeting. " Data indicates that a majority

of physicians believe that such advertising can cause patients to think that

medications can work better than they do. "

Psychiatrists have a special interest in drug advertising after reports that

some antidepressants were overprescribed and that some had been linked to

suicidal thoughts and actions in some children and teenagers.

Last year, the F.D.A. banned some types of ads for antidepressants - those that

include the drug's name but not its intended use. In other ads for

antidepressants, the agency said, the warnings of potentially serious side

effects must be prominently displayed or clearly spoken.

Also, within the last year, the F.D.A. warned Eli Lilly & Company that an

advertisement on television for the company's drug to treat attention deficit

hyperactivity disorder minimized the risks of the drug. The ad, for Lilly's

heavily marketed drug called Strattera, featured graphics like those in a video

game. The F.D.A. complained that the ad's music and images seemed to mask

messages about the drug's risk. The company had already stopped using the ad,

however, by the time it received the warning letter.

Other companies have toned down their advertising after F.D.A. warnings.

In March, the agency told AstraZeneca that its ads for its cholesterol drug,

Crestor, were misleading. The ads had claimed the drug was superior to rivals at

lowering cholesterol.

A new Crestor campaign makes no claim of superiority but features a serious

discussion of high cholesterol and its dangers, delivered by the actor Mandy

Patinkin. Middle-aged viewers who could not identify Mr. Patinkin by name may

remember him for one of his roles. He played Dr. Geiger on the 1990's

television drama " Chicago Hope. "

[Guest guest]

Sadly I don't trust the AMA at all to come up with a sane study.

In a message dated 6/22/05 11:45:06 AM US Eastern Standard Time,

palmettobug@... writes:

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

right

watch a depressing afternoon of soap operas and count all the

anti-depressant

ads.

Marhoefer

The Defense Foundation For Children USA

www.defensefoundationforchildren.com/home

Juvenile Defense Resources, Information, Experts,

Media Contacts, Investigative Journalism

Changing The Destiny Of A Child

Marhoeferdm@...

voice 765.853.5903

fax 1-678-348-2924

www.defensefoundationforchildren.com/board

::justice in media::

" Sometimes instead of leveling the playing field, you just have to buy the

field.... " copyright © 2003 Marhoefer

The Juvenile Defender Online Newspaper

For subscription information media@...

Submit articles for publication to: TheJuvenileDefender

Join our juvenile justice efforts www.defensefoundationforchildren.com/board

Help Not Punish bracelets

The Juvenile Defender Defense Fund::

Defense that makes a Difference

[Guest guest]

Sadly I don't trust the AMA at all to come up with a sane study.

In a message dated 6/22/05 11:45:06 AM US Eastern Standard Time,

palmettobug@... writes:

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

right

watch a depressing afternoon of soap operas and count all the

anti-depressant

ads.

Marhoefer

The Defense Foundation For Children USA

www.defensefoundationforchildren.com/home

Juvenile Defense Resources, Information, Experts,

Media Contacts, Investigative Journalism

Changing The Destiny Of A Child

Marhoeferdm@...

voice 765.853.5903

fax 1-678-348-2924

www.defensefoundationforchildren.com/board

::justice in media::

" Sometimes instead of leveling the playing field, you just have to buy the

field.... " copyright © 2003 Marhoefer

The Juvenile Defender Online Newspaper

For subscription information media@...

Submit articles for publication to: TheJuvenileDefender

Join our juvenile justice efforts www.defensefoundationforchildren.com/board

Help Not Punish bracelets

The Juvenile Defender Defense Fund::

Defense that makes a Difference

[Guest guest]

Sadly I don't trust the AMA at all to come up with a sane study.

In a message dated 6/22/05 11:45:06 AM US Eastern Standard Time,

palmettobug@... writes:

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

right

watch a depressing afternoon of soap operas and count all the

anti-depressant

ads.

Marhoefer

The Defense Foundation For Children USA

www.defensefoundationforchildren.com/home

Juvenile Defense Resources, Information, Experts,

Media Contacts, Investigative Journalism

Changing The Destiny Of A Child

Marhoeferdm@...

voice 765.853.5903

fax 1-678-348-2924

www.defensefoundationforchildren.com/board

::justice in media::

" Sometimes instead of leveling the playing field, you just have to buy the

field.... " copyright © 2003 Marhoefer

The Juvenile Defender Online Newspaper

For subscription information media@...

Submit articles for publication to: TheJuvenileDefender

Join our juvenile justice efforts www.defensefoundationforchildren.com/board

Help Not Punish bracelets

The Juvenile Defender Defense Fund::

Defense that makes a Difference

[Guest guest]

Sadly I don't trust the AMA at all to come up with a sane study.

In a message dated 6/22/05 11:45:06 AM US Eastern Standard Time,

palmettobug@... writes:

http://www.nytimes.com/2005/06/22/business/media/22adco.html

A.M.A. to Study Effect of Marketing Drugs to Consumers

By STEPHANIE SAUL

Published: June 22, 2005

Add another voice to the list of groups questioning how drugs are pitched to

consumers.

right

watch a depressing afternoon of soap operas and count all the

anti-depressant

ads.

Marhoefer

The Defense Foundation For Children USA

www.defensefoundationforchildren.com/home

Juvenile Defense Resources, Information, Experts,

Media Contacts, Investigative Journalism

Changing The Destiny Of A Child

Marhoeferdm@...

voice 765.853.5903

fax 1-678-348-2924

www.defensefoundationforchildren.com/board

::justice in media::

" Sometimes instead of leveling the playing field, you just have to buy the

field.... " copyright © 2003 Marhoefer

The Juvenile Defender Online Newspaper

For subscription information media@...

Submit articles for publication to: TheJuvenileDefender

Join our juvenile justice efforts www.defensefoundationforchildren.com/board

Help Not Punish bracelets

The Juvenile Defender Defense Fund::

Defense that makes a Difference