Re: Preparing for battle

[Guest guest]

In a message dated 12/28/01 7:17:10 AM Mountain Standard Time, realityab@... writes:

Remember the story about the wife of Eli Lilly's CEO committing suicide. It was on the homepage of one of the sites but I can't remember which one and can't find it. Mel Cassidy wants to read it and I could use it for the First Strike. Do you know where it is ?

Why not get a copy of her obit??? See what kind of lies they spewed to the media about this. It must have gotten some coverage in Indianapolis where Eli Lilly is based.

[Guest guest]

Hi Tim,

I think I can still manage one of the letters. Which one do you want me to do? Who is it going to? I want to know who you have in mind as our targets. Email me privately. I'll get to work on the files beginning tonight.

Good plan for Joan! She'll do a terrific job.. sure of it! Also, I do have something in hardprint on this story. The hard copy will probably have the link where I found it. Just need to find it amongst my stack of goods. Give me a couple of days. Too bad... I thought Mel had all the goods.

If my memory serves me right, I think there is more dirt on Eli Lilly buried deep in Charly's site than we could ever use... Used to be on the "fortune city" site, and I believe Charly pulled it from Karl Loren's site.. the one that talks about "oral chelation" ... he's the guy who posted the entire Prozac petition on his site. I'll look for it this evening, and email you and Mel with what I come up with. The Avenging Angel

Please sign the petiton at

http://www.petitiononline.com/lilpro

>From: Tim Casey

>Reply-SSRI medications >SSRI medications >Subject: Preparing for battle >Date: Fri, 28 Dec 2001 06:15:14 -0800 (PST) > > >Dear Dawn, > > The guy from France sent us about 100 vet addresses, but I won't be able to act on it for a few weeks. > > I don't need the names involved in the stories. Just change them and put the disclaimer that "Names were changed for privacy reasons". You volunteered to write one of the letters. Can you still do it or is life getting in the way too much? Nothing is more important than family, dear. I do want the stories in two catagories, suicide and homicide, but could you arrange them so that the Prozac stories are all together and the other stories are grouped according to each drug involved ? I need at least three homicide stories involving children and Zoloft. I'll be referring to Prozac as the "suicide" drug and Zoloft as the "baby killer". It should prompt a reaction. > > Oh, by the way, we're starting a monthly newsletter called "Another Prozac Moment" shortly after the First Strike. I want to pull Joan out of retirement and give her a promotion to Editor. We can pay her with appreciation. I'll be advertising its debut in my last mailout with an offer to join the Crusaders. > > Remember the story about the wife of Eli Lilly's CEO committing suicide. It was on the homepage of one of the sites but I can't remember which one and can't find it. Mel Cassidy wants to read it and I could use it for the First Strike. Do you know where it is ? > > > > Tim

Chat with friends online, try MSN Messenger: Click Here

[Guest guest]

Dear Tim,

I would be glad to edit your newsletter. How can I

refuse an offer like that? Just let me know the

details.

I'll talk to you soon. Thanks, Tim.

Joan

--- Tim Casey <realityab@...> wrote:

>

> Dear Dawn,

>

> The guy from France sent us about 100 vet

> addresses, but I won't be able to act on it for a

> few weeks.

>

> I don't need the names involved in the stories.

> Just change them and put the disclaimer that " Names

> were changed for privacy reasons " . You volunteered

> to write one of the letters. Can you still do it or

> is life getting in the way too much? Nothing is more

> important than family, dear. I do want the stories

> in two catagories, suicide and homicide, but could

> you arrange them so that the Prozac stories are all

> together and the other stories are grouped according

> to each drug involved ? I need at least three

> homicide stories involving children and Zoloft. I'll

> be referring to Prozac as the " suicide " drug and

> Zoloft as the " baby killer " . It should prompt a

> reaction.

>

> Oh, by the way, we're starting a monthly

> newsletter called " Another Prozac Moment " shortly

> after the First Strike. I want to pull Joan out of

> retirement and give her a promotion to Editor. We

> can pay her with appreciation. I'll be advertising

> its debut in my last mailout with an offer to join

> the Crusaders.

>

> Remember the story about the wife of Eli Lilly's

> CEO committing suicide. It was on the homepage of

> one of the sites but I can't remember which one and

> can't find it. Mel Cassidy wants to read it and I

> could use it for the First Strike. Do you know where

> it is ?

>

>

>

> Tim

>

>

>

> ---------------------------------

>

[Guest guest]

Dear Tim,

The article you are looking for re Lilly's Wife was at

http://members.fortunecity.com/siriusw/prozac.html

Suzy

>From: Tim Casey <realityab@...>

>Reply-SSRI medications

>SSRI medications

>Subject: Preparing for battle

>Date: Fri, 28 Dec 2001 06:15:14 -0800 (PST)

>

>

>Dear Dawn,

>

> The guy from France sent us about 100 vet addresses, but I won't be

>able to act on it for a few weeks.

>

> I don't need the names involved in the stories. Just change them and

>put the disclaimer that " Names were changed for privacy reasons " . You

>volunteered to write one of the letters. Can you still do it or is life

>getting in the way too much? Nothing is more important than family, dear. I

>do want the stories in two catagories, suicide and homicide, but could you

>arrange them so that the Prozac stories are all together and the other

>stories are grouped according to each drug involved ? I need at least three

>homicide stories involving children and Zoloft. I'll be referring to Prozac

>as the " suicide " drug and Zoloft as the " baby killer " . It should prompt a

>reaction.

>

> Oh, by the way, we're starting a monthly newsletter called " Another

>Prozac Moment " shortly after the First Strike. I want to pull Joan out of

>retirement and give her a promotion to Editor. We can pay her with

>appreciation. I'll be advertising its debut in my last mailout with an

>offer to join the Crusaders.

>

> Remember the story about the wife of Eli Lilly's CEO committing

>suicide. It was on the homepage of one of the sites but I can't remember

>which one and can't find it. Mel Cassidy wants to read it and I could use

>it for the First Strike. Do you know where it is ?

>

>

>

> Tim

>

>

>

>---------------------------------

>

[Guest guest]

In a message dated 12/31/01 7:50:46 AM Mountain Standard Time, suzynakauchi@... writes:

Remember the story about the wife of Eli Lilly's CEO committing >suicide. It was on the homepage of one of the sites but I can't remember >which one and can't find it. Mel Cassidy wants to read it and I could use >it for the First Strike. Do you know where it is ?

>

I think we should find out HOW she killed herself. Was it a typical Prozac suicide? And I think we should try and find any news articles from the local paper and see how they handled it. Plus her obit. I couldn't find the blurb about her on the home page. But I remember that Mel is the one who first mentioned it without any specific details about how she did herself in.

[Guest guest]

In a message dated 12/31/01 1:29:18 PM Mountain Standard Time, atilia99@... writes:

Lilly PR (BULLSHIT ARTIST) Had to be working overtime on this one.

I have done searches with this the onley information on the net.

Did you check the Indianapolis newspapers???

[Guest guest]

Lilly PR (BULLSHIT ARTIST) Had to be working overtime on this one.

I have done searches with this the onley information on the net.

>From: glitterari@...

>Reply-SSRI medications

>SSRI medications

>Subject: Re: Preparing for battle

>Date: Mon, 31 Dec 2001 11:48:24 EST

>

>In a message dated 12/31/01 7:50:46 AM Mountain Standard Time,

>suzynakauchi@... writes:

>

>

> > Remember the story about the wife of Eli Lilly's CEO committing

> > >suicide. It was on the homepage of one of the sites but I can't

>remember

> > >which one and can't find it. Mel Cassidy wants to read it and I could

>use

> > >it for the First Strike. Do you know where it is ?

> > >

> > I think we should find out HOW she killed herself. Was it a typical

>Prozac

> > suicide? And I think we should try and find any news articles from the

> > local paper and see how they handled it. Plus her obit. I couldn't

>find

> > the blurb about her on the home page. But I remember that Mel is the

>one

> > who first mentioned it without any specific details about how she did

> > herself in.

>

>

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s was Lilly's point man in Prozac defense

SIDEBAR

By JEFF SWIATEK STAFF WRITER

Published: Sunday, April 23, 2000 THE INDIANAPOLIS STAR Page: A19 Article ID No. 2000114082

Eli Lilly and Co. entrusted the task of defending Prozac's reputation to a Lilly executive with broad political and public policy experience.

E. s Jr. served as a top aide to President Reagan and was president of the Hudson Institute before joining Lilly in 1990.

He quickly found himself in pitched public relations battles with trial lawyers and the Church of Scientology.

The lawsuits and the religious sect charged that Prozac drove some people to commit suicidal acts and violence.

Lilly rejected the health claim, made in hundreds of lawsuits. However, s said, "we took it as a deadly serious matter."

The reason: Lilly executives believed "the American litigation system is ludicrously out of control. Products and companies have been ruined without factual or scientific basis in the past," s said.

The recent comments to The Indianapolis Star by s, 51, who is now senior vice president of corporate strategy and policy, were the first a Lilly executive has made outside a courtroom about the decade-long Prozac litigation.

Early on, he said, "the purpose of the litigation was to try to cow Lilly, or intimidate Lilly, through publicity."

But by the mid-1990s, the number of lawsuits fell dramatically, s said, as litigants realized "Lilly was not going to buckle under."

A key victory for Lilly came in December 1994, when the first Prozac case to go to trial produced a jury verdict in the company's favor.

"It showed Lilly was willing to go right to the wall on the facts and the science," s said. "We weren't going to be run off, and it showed others this wasn't a fruitful line to take."

s acknowledged the verdict was tainted by charges that Lilly struck a secret deal during the trial in Louisville, Ky., to pay off the plaintiffs.

"I sure wish we had just stayed pat" and not done the deal, he said. "We lost a good part of the advantage we would have gained by letting the process finish . . . without any cloud whatsoever."

The secret deal provoked separate lawsuits against Lilly and the plaintiffs' lead lawyer, of Dallas, filed by other trial lawyers with Prozac cases.

"When sharks turn on each other . . . it's an interesting phenomenon," s commented.

He said Prozac users and the mental health community as a whole have benefited from Lilly's legal defense against the trial lawyers and Scientologists.

"If these people had killed Prozac in '91 and '92, there would have been a terrible human cost in people not seeking treatment or not having the safest and best treatment available to them. The entire view of depression in this country would have been set back years."

s said Lilly's Prozac strategy wasn't affected by the suicide in May 1994 of Marilyn Tobias, the wife of Lilly's then-president, Randall Tobias. Tobias told a magazine in 1995 that his wife was depressed and had tried Prozac.

"It was a terrible personal tragedy, and that is all," s said. "Our defense of the product never wavered for an instant."

Asked if there was any company reassessment of Prozac's safety profile, prompted by Marilyn Tobias' suicide, he replied simply, "There wasn't."

s displays a wry memento of the legal fight over Prozac in his office in the 12th-floor executive suites. He was personally sued by the Church of Scientology for libel.

Lilly's lawyers gave s a plaque displaying the newspaper quote that prompted the suit, the Virginia Supreme Court ruling in his favor, and a check for about $7,500 that the Church of Scientology was ordered to pay to s and Lilly.

"I posted it as a reminder of those difficult days," s said.

Keywords: BUSINESS; DRUGS; OFFICIALS; LAWSUITS; ELI LILLY & CO; MITCHELL DANIELS; PROZAC; LAWSUITS

© 2000 Indianapolis Newspapers, Inc.