Betacaine, Fast Acting Topical Anesthetic Now Available In Canada

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Betacaine, Fast Acting Topical Anesthetic Now Available In Canada

Breakthrough in physician convenience and patient comfortSOURCE: Canderm Pharma Inc

MONTREAL, QC -- February 4, 2003 -- The wait is over! Betacaine®, a novel topical anesthetic, is now available in Canada. Eagerly anticipated by physicians, Betacaine® represents a significant breakthrough in physician convenience and patient comfort.Until now, topical anesthetics, which are used primarily to desensitize an area prior to minor surgical procedures, consisted primarily of creamy products that took up to an hour to work. They also required a dressing to cut off or "occlude" the medication from air.Betacaine® represents a significant milestone for health professionals. Its rapid onset of action (takes effect in 20 ­ 30 minutes), clear gel delivery and self-occlusive effect (so that no dressings are required) are key to its superior performance. Betacaine® also contains the maximum concentration of a topical anesthetic allowed by Health Canada for over-the-counter (OTC) products. Indicated for the temporary relief of pain and as well as itching associated with minor burns, cuts and scrapes, Betacaine® also represents an advance in cosmetic surgery and minor skin removals. "As you can imagine, Betacaine's® rapid onset of action and self-occlusive effect allows me to accommodate more patients as I no longer have to wait for the anesthetic to work," said Dr. Lynde, a dermatologist from Toronto, Ontario. "Combined with its better price and its dressing-free cost-savings, Betacaine® is destined to become the market leader. Also, several of my patients have commented on the fact that it is far more easy, convenient and comfortable than existing anesthetics," added Dr. Lynde.And patient comfort is key. According to Ms. M.J. from Markham, Ontario who regularly visits her dermatologist, Betacaine's® comfort and convenience have her hooked. "I go to the doctor every several months for cosmetic procedures. It was always so time-consuming because the anesthetic took so long to numb the area. Also, it was a very messy process because the plastic wrap had to be put over the cream. Betacaine® is great ­ it's a clear gel, it works quickly, and I don't have uncomfortable plastic or dressing stuck to me." Additionally, its dual phase micro-emulsion delivery system reduces the likelihood of any skin irritations ­ its alcoholic base cools and soothes as it penetrates.Available in 10gram and 30gram tubes, Betacaine's® anesthetic effects can last from one to two hours. Now sold in local pharmacies across Canada, it does not require a prescription.Montreal-based Canderm Pharma Inc. is a recognized leader in meeting consumer demands for healthy, beautiful skin and has been on the leading edge of skin rejuvenation for 30 years.Canderm Pharma Inc. -The Skin Rejuvenation Company, is Canada's largest privately held dermatological company and a recognized leader in meeting consumer demands for healthy, beautiful skin. Canderm has invested over 30 years in creating and marketing a variety of innovative skin care products.