Guest guest Posted March 12, 2001 Report Share Posted March 12, 2001 From: ilena rose <ilena@...> Sent: Sunday, March 11, 2001 11:58 AM Subject: BBC - " Tobacco Wars " > " tara-vajra " <jeweltara@...> wrote: > > Please Post: > > Currently on BBC is a 3 part series entitled " The Tobacco Wars. " This > covers the strategies of the tobacco companies, aided by their PR machines > in selling tobacco over the 20th Century. It covers all the PR crap we are > currently dealing with re: implants. > > Jewell > > > ~~~thanks for that Jewell ... it is so true ... the Tobacco Barrons have > taught well their cousins, The Silicone Cartel ... how to buy " scientists " > and media to change the public's perception. their " you've come a long way, > baby " message to hook women into their " self esteem " and " independence " is > mirrored today by " " from the Plastic Surgeon's website, > www.implantinfo.com ~ she was quoted in Marie talking on how far > she'd come since getting implants ... 3 short years ago. > > Here's what I found on this special ... Steve Milloy's www.junkscience.com > and the former TASSC were begun with Big Tobacco $$$ and continue today .... > now defending second hard smoke or " ETS. " as well as breast implants, cell > phones, ozone holes, anti-organic farming, etc. etc. etc. > > The " recruitment of children " campaign $ilicone version was just played out > in the world press about Jenna and her Plastic Surgery Selling Parents in > Britain ... fortunately, I believe it worked to their disadvantage and > furthered our cause to expose the harm of implants. Thanks for the heads up > on this, Jewell. ilena~~~ > > http://www.ash.org.uk/html/conduct/html/tobwars.html > > ASH/ Industry conduct/ Tobacco Wars > Quotations from " TOBACCO WARS " - A BBC documentary on the history and > politics of tobacco, transmitted in July/August 1999 > > PROGRAMME 1 > > THE CIGARETTE AS A DRUG DELIVERY DEVICE: > > " The phenomenal success of the cigarette is based on how easy it is to > inhale nicotine compared to the cigar or pipe that were used in the last > century. People smoke for nicotine. So you can look upon each cigarette > as an injection of nicotine. > > You can get an immediate feeling of well-being by injecting yourself > through your lungs with the smoke. It happens in 3 to 8 seconds - so fast > compared to other drugs, that you feel it's instantaneous. " > > Dr. Farone, Former Director of Applied Research, Philip > > THE NATURE OF THE CIGARETTE > > " The modern cigarette is extremely complex. It contains everything from > sugar to liquorice, chocolate, herbs and spices. There are 8,000 or more > chemicals that come out when you light it and having them delivered in the > right ratios is a substantial engineering feat. " > > Dr. Farone, Former Director of Applied Research, Philip > > CAMPAIGN TO GET WOMEN TO SMOKE: (1929) > > American Tobacco sought the advice of Bernays, a PR consultant, to > try to break the taboo that women should not smoke. He came up with the > " Torch of freedom " slogan and encouraged women to smoke in public as a > symbol of their emancipation. The " Light Up a Lucky " campaign was > developed soon afterwards. > > " 'Reach for a Lucky Instead of a Sweet' was thought up to get women to > smoke by making the argument that sweets would probably make you fat > whereas cigarettes wouldn't. It worked well then, back in the 20's, when > women did switch from sugar products to cigarettes. " > > Pat Weaver, former Advertising Manager, American Tobacco. > > CAMPAIGN TO GET CIGARETTE BRAND NAMES SHOWN IN FILMS > > Film stars were sent free packs of cigarettes and encouraged to show the > packs on screen. > > " I was always astonished that even the giants like e [Gable] would be > so nice about getting a free carton a week and, to my astonishment, no > matter how much money they were making, a free carton a week really made a > big hit with them. " > > Pat Weaver, former Advertising Manager, American Tobacco. > > REACTION TO DOLL'S WORK LINKING SMOKING AND LUNG CANCER: > > " It was a great shock. We had never thought of tobacco as being a danger to > health. In fact, we thought tobacco was a beneficial product and this, > obviously, was a great shock to us. We were, at first, totally disbelieving > of it. " > > Sir Duncan Oppenheim, former Chairman of BAT. > > " I expected everyone to be as concerned about it as I was, instead of which > the reaction to the report was: 'how can we rubbish this'. " > > Tony Van den Bergh, former BAT executive. > > Imperial Tobacco set out to undermine Doll's findings. > > " The Imperial Tobacco company took a rather different view from us. They > took the view that the Doll report was not true and that they would do > nothing about it. We were a little less sceptical than that. " > > Duncan Oppenheim, former Chairman of BAT > > " The company policy was that we, as tobacco manufacturers, were not > qualified to make any medical judgements. Now that was the company's > stance. I believe it was absolutely right and has stood the test of time. > So that has always been my line. I'm not a doctor, I'm not qualified and I > wouldn't presume to make any judgements. " > > Reid, former Chairman, Imperial Tobacco > > 1954 - THE 'FRANK STATEMENT': > > " At that time, the scientific challenge had reached a large and very > threatening dimension. Since it was being publicised, it was decided that > the industry should respond in a public way. " > > Ernie Pepples, Vice-President, Brown & on. > > " There were pacts made between the devil and the unimaginable. Its [the > frank statement] intent was to create disinformation. They sat down in the > 1950s and sketched out a long-term plan that would delay regulation and > offset litigation for as long as possible. " > > Dr Huber, former research scientist for the tobacco industry. > > FILTER CIGARETTES > > The industry developed filter cigarettes to give the impression that they > made smoking safer. " To give the protection which smokers are seeking " > appeared in one cigarette ad. Industry executives referred to them as > " health image cigarettes " . > > " The first thing you have to understand is that a filter is not a health > device. The filter is a marketing device. " > > Fritz Gahagan, former market research executive > > THE LOW TAR MYTH > > " The supposition was that lowering tar was better. But what you have to > remember is, when you talk about lowering tar, that's in governmental > tests. That's not the way people smoke cigarettes. People can take a low > tar cigarette and by drawing on it harder or holding it in longer they can > get the same amount of tar and nicotine as they can from a high tar > cigarette. " > > Dr. Farone, Philip . > > " When they did this [reduced tar yield] they changed the inhalation pattern > and with it changed the nature of the kind of diseases that occur. We also > saw an increase in emphysema going up over the past 20 years and part of it > may be due to the lowering of tar and nicotine, inhaling more deeply, > getting the smoke out to the heart and lungs where emphysema occurs. " > > Dr Huber, former research scientist for the tobacco industry > > HOW THE INDUSTRY BEAT THE MACHINE TESTS > > " The cigarette machine, when you test them, won't close up the vents... " > But " .. people smoking will close up the vents like this, with their lips, > So they were smoking something five times stronger than they thought they > were. It was naughty... We ambushed the consumer.. we ambushed him. " > > Fritz Gahagan, former market research executive > > PUBLIC PERCEPTION OF SMOKING IN THE LATE 1950's: > > " Everyone seemed to treat smoking as a natural pleasure. The industry, as > a result, prospered. And rightly so. " > > Reid, former Chairman, Imperial Tobacco. > > TAX REVENUE: > > " The tobacco industry was a very important and very cheap way of raising > Government revenue... The Treasury didn't have any hang ups about the > desirability of tobacco industry being strong and profitable. " > > Reid, Imperial Tobacco. > > 1957 - GOVERNMENT ACCEPTS LINK BETWEEN SMOKING AND LUNG CANCER > > But at a press conference organised by the Ministry of Health, an adviser > to the Board of Trade takes a sceptical view: > > " There is a need for much more research over a wide area, and, in my > opinion, to single out smoking as a causal agent is, on the evidence to > date, completely unjustified. " > > Sir Maxwell, former tobacco adviser to the Board of Trade. > > ADVERTISING > > " If you did not advertise then your brand died. It was vital to the > success of the brand... " " You've got to get into the mind of the smoker.. > that he feels, this is my brand. " > > Reid, Imperial Tobacco > > " The aim of advertising is not just to sell cigarettes but to lull people's > fears... > Deceptive? Of course it's deceptive. What are you going to say? Go out > and buy our product, it'll kill you?! " > > Fritz Gahagan, former market research executive > > " You also want to have a high degree of sexuality in the appeal... > cigarettes are essentially very close to a sexual product " . > > Fritz Gahagan, former market research executive > > US SURGEON GENERAL'S COMMITTEE & REPORT, 1964 > > " The Committee was perceived as a threat within the industry... Many in > the industry thought perhaps the end was nigh. " > > Pepples, B & W > > " We expected tobacco companies to share freely since they had had an equal > place at the table in selecting the committee. Their collaboration and > co-operation was pledged but it never occurred. " > > Dr LeMaistre, committee member, Surgeon General's report, 1964. > > NICOTINE ADDICTION > > " It was so clearly addicting.... A year after the [surgeon General's 1988] > Report, the WHO changed the definition of addiction... Today, it is now the > most addicting substance in the world. " > > Dr LeMaistre, committee member, Surgeon General's report, 1964. > > PROGRAMME 2 > > 1950s > > In response to the growing evidence that smoking was harmful: > > " The members of the industry were answering the charges, and were in effect > saying this product is OK. " > > Peppples, Brown & on > > INDUSTRY QUEST TO FIND LINK BETWEEN SMOKING AND DISEASE > > 1960's > > " They started out with the best of intentions, that they were sincere about > doing serious research. Then something scared them. " > > ph Bumgarner, former biochemist, RJ Reynolds. > > Commenting on his research which, in 1970, showed a connection between > smoking and emphysema: > > " There was evidence starting to build in our own work that there was a > connection. They had demonstrated emphysema in rabbits that had been > exposed to cigarette smoke as defined by a clinical pathologist. " > > " My supervisor came in and asked that we turn in all our laboratory note > books.. They contained all our experiments.., our results. The explanation > given was that the legal department wanted to see if there was something > potentially dangerous to the company. " > > J Bumgarner. > > The scientists were told that the notebooks had been " accidentally destroyed " . > > " As a scientist, I was watching two and a half years of hard effort go for > nought. " > " It's been a shameful track record. It's been one of deception, cover-up, > misleading - intentionally misleading - the public and all in the name of > profit. " > > J Bumbarner > > Commenting on the action taken by the company: > > " In retrospect, decisions might have been made differently but I think that > people who were making those decisions at the time were properly guided and > they made decisions they thought were appropriate. " > > Blixt, Vice President, RJR > > SEARCH FOR A 'SAFER' CIGARETTE > > Dr Mold, a scientist who worked for Liggett & Myers, discovered that > palladium mixed with tobacco could significantly reduce cancer in smokers. > Project XA was eventually stopped in 1977 because of pressures from other > tobacco companies and the difficulties in continuing to market > conventional, less safe cigarettes. According to Dr Mold, if the project > had gone ahead, " It could have saved lives. " > > Dr Mold tried to convince industry bosses of the importance of his work: > > " If you did not put such a cigarette out [on the market] and it was found > out you withheld it, would you not find yourself in a worse situation? " > > A former lawyer for Liggett agreed: > > " The world missed a tremendous opportunity by not publicly exposing all the > research done by Liggett. " > > Lawrence Meyer, former lawyer, Liggett and Myers > > TOBACCO ADVERTISING > > Industry tactics, after the advertising ban on TV in the USA. > > " They adopted a war of attrition. They would give just enough ground to > get the government and the public health advocates off their back. I think > I would characterise it as giving an inch to gain a decade. " > > American advertising executive. > > In the UK, the voluntary agreement system gave rise to the surreal > advertising, made famous by the ads. for Benson & Hedges. > > " The ads were very very clever, and cleverness is the attribute the young > enjoy most in advertising. " > > Abbott, Chairman of Abbott Mead Vickers BBDO advertising agency. > > SPONSORSHIP > > The tobacco companies quickly moved into sponsorship as a result of > advertising restrictions. This resulted in huge rewards for the industry > as the following quotes from Reid of Imperial Tobacco reveal: > > " Sponsorship. The tobacco industry really led the way on sponsorship. " > > " Formula One has enormous appeal as a virile, young modern sport. It's an > ideal medium in which to promote a product. " > > " Sponsorship of these sports ... rugby, tennis, cricket, snooker... these > had a major impact on British sport and also for us. " > > Reid, former chairman, Imperial Tobacco > > > PROGRAMME 3 > RECRUITMENT OF CHILDREN > > Dave Goerlitz, the " Winston " man was employed by RJR to attract children > to smoking. Goerlitz was told to recruit 3-4,000 kids to smoking every > day. > > " We were getting new replacement smokers and we, in our minds, were told to > recruit 13-14 year old boys. " > > Dave Goerlitz, actor employed to promoted Winston cigarettes > > In the interview, Goerlitz also repeats the now infamous admission by RJR > executives, who, when asked by Goerlitz why they didn't smoke, responded: > > " We don't smoke that s***, we just reserve the right to sell it to the > young, the poor, the black, the stupid. " > > NICOTINE ADDICTION > > Philip 's research into nicotine was led by scientist, Victor > DeNoble. Through his experiments on rats, he was able to show that: > > " Cigarette smoking was a biological process of addiction, not just a habit. " > > DeNoble was summoned to the Vice-President's office and asked to explain > his research. The VP's comment, according to DeNoble was: > > " Damn it man, you are turning us into a drug company. " > > Euphemisms were used to refer to 'addiction': > > " People were very careful not to use the 'A' word... [they] used words like > 'impact'. What they really meant was how much nicotine is being delivered > to the brain. " > > Victor DeNoble > > " Our opponents wanted that word addiction to be used in a pejorative > sense... To link smoking with crack cocaine was obviously part of a > strategy to demonise smoking and to make it anti-social. " > > Nick s, Chairman of Brown & on > > PASSIVE SMOKING > > " With the possible exception of very young children, there is no > statistically significant risk association with environmental tobacco > smoke. Smoke in the atmosphere can be solved as a matter of courtesy and > tolerance. It is not a scientific matter. " > > Nick s, Chairman of Brown & on > > On the other hand, according to Wigand, former Head of Research and > Development at Brown & on: > > " There are a number of documents within the industry which clearly indicate > that second-hand smoke is just as dangerous, if not more dangerous, than > main-stream smoking. The documents date back to the 1970's. " > > LITIGATION AND THE IMPACT ON THE TOBACCO INDUSTRY > > Liggett & Myers, the smallest of the top five American tobacco companies, > was the first to admit that nicotine was addictive. The move was a > calculated gamble to fend off litigation. > > " It was refreshing to come out and say that smoking does cause all these > diseases and that nicotine is addictive. Yes, it's addictive... one > hundred percent. " > > Le Bow, chief executive of Group (owners of Liggett) > > MISCELLANEOUS INDUSTRY VIEWS > > ... " Americans are hypochondriacs and litigious. The lawyer industry is > totally out of hand. These men [plaintiffs' lawyers] are wealthy beyond the > dreams of avarice as a result of being struck lucky. " > > e, Deputy Chairman, BAT. > > In response to the question, 'Do you ever have any second thoughts or > regrets about your business?', Broughton replied: > > " The only regret I have is that someone out there is winning my market > share, when I should be winning his. " > > In reply to the statement: 'It's been said that cigarettes are the only > consumer product which kill when used exactly as intended: > > " It's been said, but a lot of things have been said about the industry. > Not true. Guns? " > > Broughton, Chairman and Chief Executive, BAT > > > ------------------------------------------------------------------------ > Also see Tobacco Explained ... The truth about the tobacco industry - in > its own words. ASH's survey of thousands of confidential tobacco industry > documents released during legal action in the United States covering > health, addiction, advertising, children, passive smoking etc. > > > Quote Link to comment Share on other sites More sharing options...
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