Guest guest Posted May 16, 2006 Report Share Posted May 16, 2006 April 26, 2006, Boston, MA - The Prescription Access Litigation Project (PAL) announced winners of the 2006 Bitter Pill Awards earlier today through a nationwide conference call. This year, Bitter Pill Awards were presented in four categories to drug companies engaging in over-zealous and questionable marketing practices. The drug industry's national lobbying group, PhRMA, received two awards, and the remaining three awards were shared among makers of five of the nation's most well-known drugs: Lunesta, Ambien/AmbienCR, Lipitor, Crestor and Strattera. A positive " Real Deal " award was also presented to call attention to MedVantx, one company that is working to provide consumers with affordable alternatives to expensive, brand-name drugs. http://www.bitterpillawards.org/ (Click here to go to website to read more) Hear the Audio Recording of the 2006 Bitter Pill Awards!! A list of drug award names and coinciding recipients follows. The 2006 Bitter Pill Awards: The While You Were Sleeping Award : For Overmarketing Insomnia Medications to Anyone who's ever had a Bad Night's Sleep Winners: Lunesta (Sepracor) and Ambien/Ambien CR (Sanofi-Aventis) The " Got Cholesterol? " Award : For Overpromoting Expensive Brand-Name Statins Winners: Lipitor (Pfizer) and Crestor (AstraZeneca) The Driven to Distraction Award : For Hawking an Attention Deficit drug by Distracting Consumers with ADD Winner: Strattera (Eli Lilly) The Fox Guarding the Hen House Award : For Pushing Toothless Voluntary Guidelines on Drug Advertising and The Truth is Stranger Than Fiction Award: For Commissioning a Hackneyed Thriller to Scare Americans about Canadian Drugs Winner: Pharmaceutical Research and Manufacturers of America (PhRMA) The Real Deal Award : For Promoting Safe, Effective Generics and Countering Drug Industry Marketing Winner: MedVantx Regards, " Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so. " -- Quote Link to comment Share on other sites More sharing options...
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