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This chaps my ass in so many ways. My

mother worked/slaved at Kellogg’s for 32 years. We pitched THIS

EXACT FRICKIN IDEA to them back in 1999. they declined. We then asked

for a number of other things that were all declined too. They ended up

giving up something like $1500 to help cover the cost of respite care at a

conference. That was it. Bastards.

From: EOHarm [mailto:EOHarm ] On Behalf Of Marty

Sent: Tuesday, June 27, 2006 5:42

PM

EOharm

Subject: Autism Speaks

and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table

this Summer on more than 5 Million Rice Krispies Cereal Boxes

http://www.autismspeaks.org/press/rice_krispies.php

Autism Speaks and Kellogg

Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on

more than 5 Million Rice

Krispies Cereal Boxes

An Innovative Way to Inform Parents About a Disorder

Now Affecting One in Every 166 Children

(NEW

YORK, NY

- June 27, 2006) - Autism Speaks, a non-profit organization dedicated to

increasing awareness of autism and raising money to fund autism research,

announced today that it is partnering with Kellogg to bring its message of

autism awareness to the side panels of more than five million Rice Krispies cereal boxes. The special

Autism Speaks cereal boxes will hit store shelves beginning this month and will

appear throughout the summer. In addition to explaining what autism is and that

it is increasing in prevalence, the side panel describes some of the most

common early signs of autism and encourages parents to talk to their pediatrician

if they suspect something might be wrong.

Note: Electronic

versions of the cereal box images are available upon request.

The Kellogg's Rice

Krispies awareness initiative coincides with a multi-year Autism

Speaks/Ad Council PSA campaign launched in April. Aimed at the general public,

the ads stress that autism is more common than people think (1 in 166 children

is now diagnosed with autism) and encourages families to learn the signs of

autism and talk to their doctor if they suspect their child is not meeting

developmental milestones. The campaign was created pro bono by advertising

agency BBDO and is running across all media platforms, including print,

broadcast and cable TV, radio and the internet.

“We are incredibly grateful to Kellogg for helping

us to reach millions of parents with this critically important information

about the early signs of autism,“ said Suzanne , co-founder of

Autism Speaks. " Parents need to be aware of these ‘red flags' and

talk to their doctor as soon as possible if they suspect a developmental delay.

Earlyintervention is our best weapon against autism. " " Kellogg has a

long history of offering information on health and wellness on product

packaging. We're pleased to be able to share this important information about

autism with consumers,” said Alberto Duenas, director, marketing

Kellogg Company.

ABOUT AUTISM

Autism is a complex brain disorder that inhibits a

person's ability to communicate and develop social relationships, and is often

accompanied by extreme behavioral challenges. Autism spectrum disorders are

diagnosed in one in 166 children, affecting four times as many boys as girls.

The diagnosis of autism has increased tenfold in the last decade. The Centers

for Disease Control and Prevention have called autism a national public health

crisis whose cause and cure remain unknown.

ABOUT AUTISM SPEAKS

Autism Speaks is dedicated to increasing awareness of the

growing autism epidemic and to raising money to fund scientists who are

searching for a cure. It was founded in February 2005 by Suzanne and Bob

. Bob is Vice Chairman and Executive Officer, General Electric,

and Chairman and CEO, NBC Universal. Autism Speaks and the National Alliance

for Autism Research (NAAR) recently combined operations, bringing together two

of the leading organizations dedicated to accelerating and funding biomedical

research into the causes, prevention, treatments and cure for autism spectrum

disorders; to increasing awareness of the nation's fastest growing developmental

disorder; and to advocating for the needs of affected families. To learn more

about Autism Speaks, please visit www.autismspeaks.org.

ABOUT KELLOGG COMPANY

With 2005 sales in excess of $10 billion, Kellogg Company

(NYSE: K) is the world's leading producer of cereal and a leading producer of

convenience foods, including cookies, crackers, toaster pastries, cereal bars,

frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It,

Nutri-Grain, Rice Krispies, Special K, Murray, Austin, Morningstar Farms,

Famous Amos, Plantation,

Ready Crust and Kashi. Kellogg products are manufactured

in 17 countries and marketed in more than 180 countries around the world. For

more information, visit the Company's web site at www.kelloggcompany.com.

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I have 4,000 emails in my inbox. Does anyone remember a while back something about Merck(or maybe another big Pharma) telling the U.S. Gov that it had removed thimerosal from one of their vaccines when in fact it hadn't? I am asking because I would like to pass on info to an attorney who takes cases of corporations defrauding the government. (FYI, I'm part of the class action lawsuit against the gov. because I have a child poisoned by thimerosol in vaccines) Kerbob <robertbloch@...> wrote: The CDC tells all a tall tale about what happened in Denmark when the thimerosal was taken out. So why can't they show us what happened right here in America when thimerosal was slowly phased out over several years? Are we really supposed to believe a telemarketing phone survey statistics which took two years to extrapolate is the best they've got? RE: Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes This chaps my ass in so many ways. My mother worked/slaved at Kellogg’s for 32 years. We pitched THIS EXACT FRICKIN IDEA to them back in 1999. they declined. We then asked for a number of other things that were all declined too. They ended up giving up something like $1500 to help cover the cost of respite care at a conference. That was it. Bastards.

From: EOHarm [mailto:EOHarm ] On Behalf Of MartySent: Tuesday, June 27, 2006 5:42 PMEOharm Subject: Autism Speaks and Kellogg Company

Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes http://www.autismspeaks.org/press/rice_krispies.php Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes An Innovative Way to Inform Parents About a Disorder Now Affecting One in Every 166 Children (NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit organization dedicated to increasing awareness of autism and raising money to fund autism research, announced today that it is partnering with Kellogg to bring its message of autism awareness to the side panels of more than five million Rice Krispies cereal boxes. The special Autism Speaks cereal boxes will hit store shelves beginning this month and will appear throughout the summer. In addition to explaining what autism is and that it is increasing in prevalence, the side panel describes some of the most common early signs of autism and encourages parents to talk to their pediatrician if they suspect something might be wrong. Note:

Electronic versions of the cereal box images are available upon request.The Kellogg's Rice Krispies awareness initiative coincides with a multi-year Autism Speaks/Ad Council PSA campaign launched in April. Aimed at the general public, the ads stress that autism is more common than people think (1 in 166 children is now diagnosed with autism) and encourages families to learn the signs of autism and talk to their doctor if they suspect their child is not meeting developmental milestones. The campaign was created pro bono by advertising agency BBDO and is running across all media platforms, including print, broadcast and cable TV, radio and the internet. “We are incredibly grateful to Kellogg for helping us to reach millions of parents with this critically important information about the early signs of autism,“ said Suzanne , co-founder of

Autism Speaks. "Parents need to be aware of these ‘red flags' and talk to their doctor as soon as possible if they suspect a developmental delay. Earlyintervention is our best weapon against autism." "Kellogg has a long history of offering information on health and wellness on product packaging. We're pleased to be able to share this important information about autism with consumers,” said Alberto Duenas, director, marketing Kellogg Company. ABOUT AUTISM Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism spectrum disorders are diagnosed in one in 166 children, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis

whose cause and cure remain unknown.ABOUT AUTISM SPEAKS Autism Speaks is dedicated to increasing awareness of the growing autism epidemic and to raising money to fund scientists who are searching for a cure. It was founded in February 2005 by Suzanne and Bob . Bob is Vice Chairman and Executive Officer, General Electric, and Chairman and CEO, NBC Universal. Autism Speaks and the National Alliance for Autism Research (NAAR) recently combined operations, bringing together two of the leading organizations dedicated to accelerating and funding biomedical research into the causes, prevention, treatments and cure for autism spectrum disorders; to increasing awareness of the nation's fastest growing developmental disorder; and to advocating for the needs of affected families. To learn more about Autism Speaks, please visit www.autismspeaks.org.

ABOUT KELLOGG COMPANY With 2005 sales in excess of $10 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Special K, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Company's web site at www.kelloggcompany.com.

__________________________________________________

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Holly:

That sucks! It must have been a lot of hard work and excellent idea

by the way - well at least we all now know where the idea came from

even though the s get all the credit...This is the stuff that

I've been saying in my posts about the s. Now I can't even

have a freakin pop tart without them being in my face! LOL

>

> This chaps my ass in so many ways. My mother worked/slaved at

Kellogg's for

> 32 years. We pitched THIS EXACT FRICKIN IDEA to them back in

1999. they

> declined. We then asked for a number of other things that were

all declined

> too. They ended up giving up something like $1500 to help cover

the cost of

> respite care at a conference. That was it. Bastards.

>

>

>

> _____

>

> From: EOHarm [mailto:EOHarm ] On

Behalf Of

> Marty

> Sent: Tuesday, June 27, 2006 5:42 PM

> EOharm

> Subject: Autism Speaks and Kellogg Company Team Up to

Bring Autism

> Awareness to the Breakfast Table this Summer on more than 5

Million Rice

> Krispies Cereal Boxes

>

>

>

>

>

> http://www.autismspeaks.org/press/rice_krispies.php

>

>

>

> Autism Speaks and Kellogg Company Team Up to Bring Autism

Awareness to the

> Breakfast Table this Summer on more than 5 Million Rice Krispies

Cereal

> Boxes

>

>

> An Innovative Way to Inform Parents About a Disorder Now Affecting

One in

> Every 166 Children

>

>

>

> (NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit

organization

> dedicated to increasing awareness of autism and raising money to

fund autism

> research, announced today that it is partnering with Kellogg to

bring its

> message of autism awareness to the side panels of more than five

million

> Rice Krispies cereal boxes. The special Autism Speaks cereal boxes

will hit

> store shelves beginning this month and will appear throughout the

summer. In

> addition to explaining what autism is and that it is increasing in

> prevalence, the side panel describes some of the most common early

signs of

> autism and encourages parents to talk to their pediatrician if

they suspect

> something might be wrong.

>

> Note: Electronic versions of the cereal box images are available

upon

> request.

>

> The Kellogg's Rice Krispies awareness initiative coincides with a

multi-year

> Autism Speaks/Ad Council PSA campaign launched in April. Aimed at

the

> general public, the ads stress that autism is more common than

people think

> (1 in 166 children is now diagnosed with autism) and encourages

families to

> learn the signs of autism and talk to their doctor if they suspect

their

> child is not meeting developmental milestones. The campaign was

created pro

> bono by advertising agency BBDO and is running across all media

platforms,

> including print, broadcast and cable TV, radio and the internet.

>

> " We are incredibly grateful to Kellogg for helping us to reach

millions of

> parents with this critically important information about the early

signs of

> autism, " said Suzanne , co-founder of Autism

Speaks. " Parents need to

> be aware of these 'red flags' and talk to their doctor as soon as

possible

> if they suspect a developmental delay. Earlyintervention is our

best weapon

> against autism. " " Kellogg has a long history of offering

information on

> health and wellness on product packaging. We're pleased to be able

to share

> this important information about autism with consumers, " said

Alberto

> Duenas, director, marketing Kellogg Company.

>

> ABOUT AUTISM

> Autism is a complex brain disorder that inhibits a person's

ability to

> communicate and develop social relationships, and is often

accompanied by

> extreme behavioral challenges. Autism spectrum disorders are

diagnosed in

> one in 166 children, affecting four times as many boys as girls.

The

> diagnosis of autism has increased tenfold in the last decade. The

Centers

> for Disease Control and Prevention have called autism a national

public

> health crisis whose cause and cure remain unknown.

>

> ABOUT AUTISM SPEAKS

> Autism Speaks is dedicated to increasing awareness of the growing

autism

> epidemic and to raising money to fund scientists who are searching

for a

> cure. It was founded in February 2005 by Suzanne and Bob .

Bob

> is Vice Chairman and Executive Officer, General Electric, and

Chairman and

> CEO, NBC Universal. Autism Speaks and the National Alliance for

Autism

> Research (NAAR) recently combined operations, bringing together

two of the

> leading organizations dedicated to accelerating and funding

biomedical

> research into the causes, prevention, treatments and cure for

autism

> spectrum disorders; to increasing awareness of the nation's

fastest growing

> developmental disorder; and to advocating for the needs of affected

> families. To learn more about Autism Speaks, please visit

> www.autismspeaks.org <http://www.autismspeaks.org/> .

>

> ABOUT KELLOGG COMPANY

> With 2005 sales in excess of $10 billion, Kellogg Company (NYSE:

K) is the

> world's leading producer of cereal and a leading producer of

convenience

> foods, including cookies, crackers, toaster pastries, cereal bars,

frozen

> waffles, and meat alternatives. The company's brands include

Kellogg's,

> Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies,

Special K,

> Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready

Crust and

> Kashi. Kellogg products are manufactured in 17 countries and

marketed in

> more than 180 countries around the world. For more information,

visit the

> Company's web site at www.kelloggcompany.com

> <http://www.kelloggcompany.com/> .

>

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http://www.ghchealth.com/forum/about404.html

Merck Misled on Vaccines, Some Say The firm supplied shots containing a mercury compound after saying it had halted its use. By Myron Levin Los Angeles Times March 7, 2005 Drug maker Merck & Co. continued to supply infant vaccine containing a mercury-based preservative for two years after declaring that it had eliminated the chemical. In September 1999, amid rising concern about the risks of mercury in childhood vaccines, Merck announced that the Food and Drug Administration had approved a preservative-free version of its hepatitis B vaccine. "Now, Merck's infant vaccine line," the company's press release said, "is free of all preservatives." But Merck continued to distribute vaccine containing the chemical known as thimerosal, along with the new product, until October 2001, according to an FDA letter sent in response to a congressional inquiry. The thimerosal-containing supplies had expiration dates in 2002. Merck executives confirmed the details in the FDA letter but defended the accuracy of Merck's announcement in 1999, saying the company had indeed begun to produce preservative-free vaccine. Merck continued to supply the preservative-containing version "during the transition period to ensure an adequate supply of vaccine to help protect the nation's children," said spokeswoman Blake. She said package labels disclosed which lots of vaccine were preservative-free. Parent groups and a congressional critic of U.S. vaccine policy are crying foul. "As far as the world knew, the product coming out of Merck had no thimerosal in it," said Sallie Bernard, executive director of Safe Minds, a group concerned about childhood exposure to mercury, a neurotoxin. Parents and doctors who wanted a thimerosal-free product "would be totally confused," she said. Rep. Dave Weldon, a Florida Republican and a physician, said what Merck did was "misleading." "You had people literally into 2002 getting shots with mercury, having been told it was all taken out in 1999," he said. "There should have been a much more cautious announcement that we're going to eliminate the mercury over time." The FDA letter was sent to Weldon in June 2003 in response to his questions about progress in removing mercury from vaccines. Thimerosal, which is nearly 50% ethyl mercury, has largely been eliminated from most routine childhood vaccines, though it still is present in most flu shots. It had been widely used as a sterilizing agent to prevent bacterial contamination from repeated insertion of needles into multi-dose vials of vaccine. More than 4,200 claims have been filed in the federal Vaccine Injury Compensation Program by parents alleging that their children suffered autism or other neurological disorders from mercury in their shots. Last year California banned thimerosal in childhood vaccines as of 2006. Vaccine makers and many health officials say there is no credible evidence of harm from the small doses of mercury once widely present in kids' shots. They cite a report last May by the prestigious Institute of Medicine of the National Academy of Sciences, which concluded that available evidence "favors rejection of a causal relationship" between vaccines and autism. Parents have cited contrary findings and say the studies cited by the institute's panel were flawed. Though they said there was no proof of harm, the U.S. Public Health Service and the American Academy of Pediatrics in July 1999 acknowledged that mercury exposures from a multitude of shots exceeded federal health guidelines, and they called on manufacturers to voluntarily eliminate thimerosal from kids' vaccines. Last month The Times disclosed a leaked Merck memo from 1991 showing that the company was aware at that time of concerns about thimerosal. In the memo, a former Merck scientist calculated that 6-month-old children who received their shots on schedule could receive a mercury dose up to 87 times higher than the guideline for the maximum daily consumption of mercury from fish. "When viewed in this way, the mercury load appears rather large," said the memo by Dr. Maurice R. Hilleman, an internationally renowned vaccinologist and a former senior vice president of Merck. "The key issue is whether thimerosal, in the amount given with the vaccine, does or does not constitute a safety hazard." Hilleman and Merck executives have declined to discuss the memo. Merck's announcement of the new thimerosal-free vaccine figured strongly in a shift in federal immunization policy. In issuing their 1999 appeal, federal authorities also recommended that the first hepatitis B shot, typically given to newborns in their first 12 hours of life, be postponed except for at-risk infants - those whose mothers had tested positive or whose hepatitis B status was unknown. But that caveat was lost in confusion over the new policy, and some hospitals delayed the birth dose even for at-risk children. Fearing that these babies could contract the serious disease, the Centers for Disease Control and Prevention reinstated the birth dose for all newborn babies, citing the availability of the new Merck vaccine. The Merck release was issued Sept. 9, 1999, and the CDC announced the revised policy the next day. The CDC notice cited the introduction of the Merck vaccine and the expectation that a preservative-free version from a second manufacturer would be available soon. It called on hospitals and doctors to assure that they had enough of the new product for newborns before giving it to older babies. "There was a belief there was enough thimerosal-free hepatitis vaccine, so they went back to the birth dose," said Glen Nowak, a spokesman for the CDC. Dr. Mast, chief of the prevention branch in the CDC's division of viral hepatitis, said the agency had not conducted surveys to determine the percentage of newborns who got mercury-free shots. But he said the CDC had not received reports "from state health departments or providers that there was a problem with access" to preservative-free vaccine. Weldon, however, said that with the old product continuing to flow into the market, he was "fairly confident that newborns continued to get mercury-containing vaccines." "It would have to be a very well-informed and diligent pediatrician to make sure all of the stock he supplied contained no mercury," he said.

RE: Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes

This chaps my ass in so many ways. My mother worked/slaved at Kellogg’s for 32 years. We pitched THIS EXACT FRICKIN IDEA to them back in 1999. they declined. We then asked for a number of other things that were all declined too. They ended up giving up something like $1500 to help cover the cost of respite care at a conference. That was it. Bastards.

From: EOHarm [mailto:EOHarm ] On Behalf Of MartySent: Tuesday, June 27, 2006 5:42 PMEOharm Subject: Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes

http://www.autismspeaks.org/press/rice_krispies.php

Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes

An Innovative Way to Inform Parents About a Disorder Now Affecting One in Every 166 Children

(NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit organization dedicated to increasing awareness of autism and raising money to fund autism research, announced today that it is partnering with Kellogg to bring its message of autism awareness to the side panels of more than five million Rice Krispies cereal boxes. The special Autism Speaks cereal boxes will hit store shelves beginning this month and will appear throughout the summer. In addition to explaining what autism is and that it is increasing in prevalence, the side panel describes some of the most common early signs of autism and encourages parents to talk to their pediatrician if they suspect something might be wrong. Note: Electronic versions of the cereal box images are available upon request.The Kellogg's Rice Krispies awareness initiative coincides with a multi-year Autism Speaks/Ad Council PSA campaign launched in April. Aimed at the general public, the ads stress that autism is more common than people think (1 in 166 children is now diagnosed with autism) and encourages families to learn the signs of autism and talk to their doctor if they suspect their child is not meeting developmental milestones. The campaign was created pro bono by advertising agency BBDO and is running across all media platforms, including print, broadcast and cable TV, radio and the internet. “We are incredibly grateful to Kellogg for helping us to reach millions of parents with this critically important information about the early signs of autism,“ said Suzanne , co-founder of Autism Speaks. "Parents need to be aware of these ‘red flags' and talk to their doctor as soon as possible if they suspect a developmental delay. Earlyintervention is our best weapon against autism." "Kellogg has a long history of offering information on health and wellness on product packaging. We're pleased to be able to share this important information about autism with consumers,” said Alberto Duenas, director, marketing Kellogg Company. ABOUT AUTISM Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism spectrum disorders are diagnosed in one in 166 children, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.ABOUT AUTISM SPEAKS Autism Speaks is dedicated to increasing awareness of the growing autism epidemic and to raising money to fund scientists who are searching for a cure. It was founded in February 2005 by Suzanne and Bob . Bob is Vice Chairman and Executive Officer, General Electric, and Chairman and CEO, NBC Universal. Autism Speaks and the National Alliance for Autism Research (NAAR) recently combined operations, bringing together two of the leading organizations dedicated to accelerating and funding biomedical research into the causes, prevention, treatments and cure for autism spectrum disorders; to increasing awareness of the nation's fastest growing developmental disorder; and to advocating for the needs of affected families. To learn more about Autism Speaks, please visit www.autismspeaks.org. ABOUT KELLOGG COMPANY With 2005 sales in excess of $10 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Special K, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Company's web site at www.kelloggcompany.com.

__________________________________________________

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Guest guest

Yeah, I another thing that chaps my ass is getting another letter for a donation

from NAAR

today. They bought my name off of some list two years ago, before their big

merger and

now it is the same deal- only with the NAAR/ Autism Speaks logo. MAybe they

could raise

some money to help me pay for my biomedical bill x2 for my boys, instead of

pussyfooting around the real issue and the studies that must be done...I am just

so fed up

with getting this mail.

> >

> > This chaps my ass in so many ways. My mother worked/slaved at

> Kellogg's for

> > 32 years. We pitched THIS EXACT FRICKIN IDEA to them back in

> 1999. they

> > declined. We then asked for a number of other things that were

> all declined

> > too. They ended up giving up something like $1500 to help cover

> the cost of

> > respite care at a conference. That was it. Bastards.

> >

> >

> >

> > _____

> >

> > From: EOHarm [mailto:EOHarm ] On

> Behalf Of

> > Marty

> > Sent: Tuesday, June 27, 2006 5:42 PM

> > EOharm

> > Subject: Autism Speaks and Kellogg Company Team Up to

> Bring Autism

> > Awareness to the Breakfast Table this Summer on more than 5

> Million Rice

> > Krispies Cereal Boxes

> >

> >

> >

> >

> >

> > http://www.autismspeaks.org/press/rice_krispies.php

> >

> >

> >

> > Autism Speaks and Kellogg Company Team Up to Bring Autism

> Awareness to the

> > Breakfast Table this Summer on more than 5 Million Rice Krispies

> Cereal

> > Boxes

> >

> >

> > An Innovative Way to Inform Parents About a Disorder Now Affecting

> One in

> > Every 166 Children

> >

> >

> >

> > (NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit

> organization

> > dedicated to increasing awareness of autism and raising money to

> fund autism

> > research, announced today that it is partnering with Kellogg to

> bring its

> > message of autism awareness to the side panels of more than five

> million

> > Rice Krispies cereal boxes. The special Autism Speaks cereal boxes

> will hit

> > store shelves beginning this month and will appear throughout the

> summer. In

> > addition to explaining what autism is and that it is increasing in

> > prevalence, the side panel describes some of the most common early

> signs of

> > autism and encourages parents to talk to their pediatrician if

> they suspect

> > something might be wrong.

> >

> > Note: Electronic versions of the cereal box images are available

> upon

> > request.

> >

> > The Kellogg's Rice Krispies awareness initiative coincides with a

> multi-year

> > Autism Speaks/Ad Council PSA campaign launched in April. Aimed at

> the

> > general public, the ads stress that autism is more common than

> people think

> > (1 in 166 children is now diagnosed with autism) and encourages

> families to

> > learn the signs of autism and talk to their doctor if they suspect

> their

> > child is not meeting developmental milestones. The campaign was

> created pro

> > bono by advertising agency BBDO and is running across all media

> platforms,

> > including print, broadcast and cable TV, radio and the internet.

> >

> > " We are incredibly grateful to Kellogg for helping us to reach

> millions of

> > parents with this critically important information about the early

> signs of

> > autism, " said Suzanne , co-founder of Autism

> Speaks. " Parents need to

> > be aware of these 'red flags' and talk to their doctor as soon as

> possible

> > if they suspect a developmental delay. Earlyintervention is our

> best weapon

> > against autism. " " Kellogg has a long history of offering

> information on

> > health and wellness on product packaging. We're pleased to be able

> to share

> > this important information about autism with consumers, " said

> Alberto

> > Duenas, director, marketing Kellogg Company.

> >

> > ABOUT AUTISM

> > Autism is a complex brain disorder that inhibits a person's

> ability to

> > communicate and develop social relationships, and is often

> accompanied by

> > extreme behavioral challenges. Autism spectrum disorders are

> diagnosed in

> > one in 166 children, affecting four times as many boys as girls.

> The

> > diagnosis of autism has increased tenfold in the last decade. The

> Centers

> > for Disease Control and Prevention have called autism a national

> public

> > health crisis whose cause and cure remain unknown.

> >

> > ABOUT AUTISM SPEAKS

> > Autism Speaks is dedicated to increasing awareness of the growing

> autism

> > epidemic and to raising money to fund scientists who are searching

> for a

> > cure. It was founded in February 2005 by Suzanne and Bob .

> Bob

> > is Vice Chairman and Executive Officer, General Electric, and

> Chairman and

> > CEO, NBC Universal. Autism Speaks and the National Alliance for

> Autism

> > Research (NAAR) recently combined operations, bringing together

> two of the

> > leading organizations dedicated to accelerating and funding

> biomedical

> > research into the causes, prevention, treatments and cure for

> autism

> > spectrum disorders; to increasing awareness of the nation's

> fastest growing

> > developmental disorder; and to advocating for the needs of affected

> > families. To learn more about Autism Speaks, please visit

> > www.autismspeaks.org <http://www.autismspeaks.org/> .

> >

> > ABOUT KELLOGG COMPANY

> > With 2005 sales in excess of $10 billion, Kellogg Company (NYSE:

> K) is the

> > world's leading producer of cereal and a leading producer of

> convenience

> > foods, including cookies, crackers, toaster pastries, cereal bars,

> frozen

> > waffles, and meat alternatives. The company's brands include

> Kellogg's,

> > Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies,

> Special K,

> > Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready

> Crust and

> > Kashi. Kellogg products are manufactured in 17 countries and

> marketed in

> > more than 180 countries around the world. For more information,

> visit the

> > Company's web site at www.kelloggcompany.com

> > <http://www.kelloggcompany.com/> .

> >

>

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Share on other sites

Guest guest

This just proves that we need high profile people like the

s & their Autism Speaks to get things done. We have little to

no power. Yes, Holly you pitched a great idea to them but they

didn't care about you (or us)--they do care about NBC/Universal &

the s. It may not be nice, but it is the way the world is.

You must admit: As & the s do come in handy sometimes.

>

> This chaps my ass in so many ways. My mother worked/slaved at

Kellogg's for

> 32 years. We pitched THIS EXACT FRICKIN IDEA to them back in

1999. they

> declined. We then asked for a number of other things that were

all declined

> too. They ended up giving up something like $1500 to help cover

the cost of

> respite care at a conference. That was it. Bastards.

>

>

>

> _____

>

> From: EOHarm [mailto:EOHarm ] On

Behalf Of

> Marty

> Sent: Tuesday, June 27, 2006 5:42 PM

> EOharm

> Subject: Autism Speaks and Kellogg Company Team Up to

Bring Autism

> Awareness to the Breakfast Table this Summer on more than 5

Million Rice

> Krispies Cereal Boxes

>

>

>

>

>

> http://www.autismspeaks.org/press/rice_krispies.php

>

>

>

> Autism Speaks and Kellogg Company Team Up to Bring Autism

Awareness to the

> Breakfast Table this Summer on more than 5 Million Rice Krispies

Cereal

> Boxes

>

>

> An Innovative Way to Inform Parents About a Disorder Now Affecting

One in

> Every 166 Children

>

>

>

> (NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit

organization

> dedicated to increasing awareness of autism and raising money to

fund autism

> research, announced today that it is partnering with Kellogg to

bring its

> message of autism awareness to the side panels of more than five

million

> Rice Krispies cereal boxes. The special Autism Speaks cereal boxes

will hit

> store shelves beginning this month and will appear throughout the

summer. In

> addition to explaining what autism is and that it is increasing in

> prevalence, the side panel describes some of the most common early

signs of

> autism and encourages parents to talk to their pediatrician if

they suspect

> something might be wrong.

>

> Note: Electronic versions of the cereal box images are available

upon

> request.

>

> The Kellogg's Rice Krispies awareness initiative coincides with a

multi-year

> Autism Speaks/Ad Council PSA campaign launched in April. Aimed at

the

> general public, the ads stress that autism is more common than

people think

> (1 in 166 children is now diagnosed with autism) and encourages

families to

> learn the signs of autism and talk to their doctor if they suspect

their

> child is not meeting developmental milestones. The campaign was

created pro

> bono by advertising agency BBDO and is running across all media

platforms,

> including print, broadcast and cable TV, radio and the internet.

>

> " We are incredibly grateful to Kellogg for helping us to reach

millions of

> parents with this critically important information about the early

signs of

> autism, " said Suzanne , co-founder of Autism

Speaks. " Parents need to

> be aware of these 'red flags' and talk to their doctor as soon as

possible

> if they suspect a developmental delay. Earlyintervention is our

best weapon

> against autism. " " Kellogg has a long history of offering

information on

> health and wellness on product packaging. We're pleased to be able

to share

> this important information about autism with consumers, " said

Alberto

> Duenas, director, marketing Kellogg Company.

>

> ABOUT AUTISM

> Autism is a complex brain disorder that inhibits a person's

ability to

> communicate and develop social relationships, and is often

accompanied by

> extreme behavioral challenges. Autism spectrum disorders are

diagnosed in

> one in 166 children, affecting four times as many boys as girls.

The

> diagnosis of autism has increased tenfold in the last decade. The

Centers

> for Disease Control and Prevention have called autism a national

public

> health crisis whose cause and cure remain unknown.

>

> ABOUT AUTISM SPEAKS

> Autism Speaks is dedicated to increasing awareness of the growing

autism

> epidemic and to raising money to fund scientists who are searching

for a

> cure. It was founded in February 2005 by Suzanne and Bob .

Bob

> is Vice Chairman and Executive Officer, General Electric, and

Chairman and

> CEO, NBC Universal. Autism Speaks and the National Alliance for

Autism

> Research (NAAR) recently combined operations, bringing together

two of the

> leading organizations dedicated to accelerating and funding

biomedical

> research into the causes, prevention, treatments and cure for

autism

> spectrum disorders; to increasing awareness of the nation's

fastest growing

> developmental disorder; and to advocating for the needs of affected

> families. To learn more about Autism Speaks, please visit

> www.autismspeaks.org <http://www.autismspeaks.org/> .

>

> ABOUT KELLOGG COMPANY

> With 2005 sales in excess of $10 billion, Kellogg Company (NYSE:

K) is the

> world's leading producer of cereal and a leading producer of

convenience

> foods, including cookies, crackers, toaster pastries, cereal bars,

frozen

> waffles, and meat alternatives. The company's brands include

Kellogg's,

> Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies,

Special K,

> Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready

Crust and

> Kashi. Kellogg products are manufactured in 17 countries and

marketed in

> more than 180 countries around the world. For more information,

visit the

> Company's web site at www.kelloggcompany.com

> <http://www.kelloggcompany.com/> .

>

Link to comment
Share on other sites

Guest guest

This just proves that we need high profile people like the

s & their Autism Speaks to get things done. We have little to

no power. Yes, Holly you pitched a great idea to them but they

didn't care about you (or us)--they do care about NBC/Universal &

the s. It may not be nice, but it is the way the world is.

You must admit: As & the s do come in handy sometimes.

>

> This chaps my ass in so many ways. My mother worked/slaved at

Kellogg's for

> 32 years. We pitched THIS EXACT FRICKIN IDEA to them back in

1999. they

> declined. We then asked for a number of other things that were

all declined

> too. They ended up giving up something like $1500 to help cover

the cost of

> respite care at a conference. That was it. Bastards.

>

>

>

> _____

>

> From: EOHarm [mailto:EOHarm ] On

Behalf Of

> Marty

> Sent: Tuesday, June 27, 2006 5:42 PM

> EOharm

> Subject: Autism Speaks and Kellogg Company Team Up to

Bring Autism

> Awareness to the Breakfast Table this Summer on more than 5

Million Rice

> Krispies Cereal Boxes

>

>

>

>

>

> http://www.autismspeaks.org/press/rice_krispies.php

>

>

>

> Autism Speaks and Kellogg Company Team Up to Bring Autism

Awareness to the

> Breakfast Table this Summer on more than 5 Million Rice Krispies

Cereal

> Boxes

>

>

> An Innovative Way to Inform Parents About a Disorder Now Affecting

One in

> Every 166 Children

>

>

>

> (NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit

organization

> dedicated to increasing awareness of autism and raising money to

fund autism

> research, announced today that it is partnering with Kellogg to

bring its

> message of autism awareness to the side panels of more than five

million

> Rice Krispies cereal boxes. The special Autism Speaks cereal boxes

will hit

> store shelves beginning this month and will appear throughout the

summer. In

> addition to explaining what autism is and that it is increasing in

> prevalence, the side panel describes some of the most common early

signs of

> autism and encourages parents to talk to their pediatrician if

they suspect

> something might be wrong.

>

> Note: Electronic versions of the cereal box images are available

upon

> request.

>

> The Kellogg's Rice Krispies awareness initiative coincides with a

multi-year

> Autism Speaks/Ad Council PSA campaign launched in April. Aimed at

the

> general public, the ads stress that autism is more common than

people think

> (1 in 166 children is now diagnosed with autism) and encourages

families to

> learn the signs of autism and talk to their doctor if they suspect

their

> child is not meeting developmental milestones. The campaign was

created pro

> bono by advertising agency BBDO and is running across all media

platforms,

> including print, broadcast and cable TV, radio and the internet.

>

> " We are incredibly grateful to Kellogg for helping us to reach

millions of

> parents with this critically important information about the early

signs of

> autism, " said Suzanne , co-founder of Autism

Speaks. " Parents need to

> be aware of these 'red flags' and talk to their doctor as soon as

possible

> if they suspect a developmental delay. Earlyintervention is our

best weapon

> against autism. " " Kellogg has a long history of offering

information on

> health and wellness on product packaging. We're pleased to be able

to share

> this important information about autism with consumers, " said

Alberto

> Duenas, director, marketing Kellogg Company.

>

> ABOUT AUTISM

> Autism is a complex brain disorder that inhibits a person's

ability to

> communicate and develop social relationships, and is often

accompanied by

> extreme behavioral challenges. Autism spectrum disorders are

diagnosed in

> one in 166 children, affecting four times as many boys as girls.

The

> diagnosis of autism has increased tenfold in the last decade. The

Centers

> for Disease Control and Prevention have called autism a national

public

> health crisis whose cause and cure remain unknown.

>

> ABOUT AUTISM SPEAKS

> Autism Speaks is dedicated to increasing awareness of the growing

autism

> epidemic and to raising money to fund scientists who are searching

for a

> cure. It was founded in February 2005 by Suzanne and Bob .

Bob

> is Vice Chairman and Executive Officer, General Electric, and

Chairman and

> CEO, NBC Universal. Autism Speaks and the National Alliance for

Autism

> Research (NAAR) recently combined operations, bringing together

two of the

> leading organizations dedicated to accelerating and funding

biomedical

> research into the causes, prevention, treatments and cure for

autism

> spectrum disorders; to increasing awareness of the nation's

fastest growing

> developmental disorder; and to advocating for the needs of affected

> families. To learn more about Autism Speaks, please visit

> www.autismspeaks.org <http://www.autismspeaks.org/> .

>

> ABOUT KELLOGG COMPANY

> With 2005 sales in excess of $10 billion, Kellogg Company (NYSE:

K) is the

> world's leading producer of cereal and a leading producer of

convenience

> foods, including cookies, crackers, toaster pastries, cereal bars,

frozen

> waffles, and meat alternatives. The company's brands include

Kellogg's,

> Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies,

Special K,

> Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready

Crust and

> Kashi. Kellogg products are manufactured in 17 countries and

marketed in

> more than 180 countries around the world. For more information,

visit the

> Company's web site at www.kelloggcompany.com

> <http://www.kelloggcompany.com/> .

>

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Share on other sites

Guest guest

Yes, the s have a lot of clout, within limits. Autism Speaks

has clout because Bob is the CEO of NBC. NBC coverage of our

issues has improved a bit, not to the extent that in their much

touted report on chelation the reporter bothered to get basic facts

correct, but at least they are talking about chelation. But we all

know about the role of vaccines in causing autism, but the pharmas

spend hundreds of millions at NBC and, NBC is owned by GE, one of

the biggest defence contractors. Do you really think they will

tolerate for a second Autism Speaks saying anything that will anger

the pharmas or the Bush adminsitration? So has " power " only

as long as he keeps his mouth shut on controversial issues.

One of Autism Speaks biggest funders is Bernie Marcus of the Home

Depot Fortune. Marcus is also a big shot at the CDC foundation. The

CDC Foundation is a front used to funnel pharmaceutical pay offs to

the CDC.(They brag about it on their website.) The pharmas give

millions to an agency that supposedly regulates pharmaceutical

products, through the CDC Foundation money laudering operation. It

isn't clear to me how what the CDC foundation does is anything

different than what Tom Delay and Jack Abramoff did with the

Republican party.

And what does AS do with all that money? They use this money to pay

Marc Roithmayr, president of AS, a salary of around million per year

and I wonder what all those folks who walk for AS would think if

they new a cool million was going to one guy? It would probably be

really bad for the AS walks if that information got spread around

the community. And at the same time AS refused repeated requests,

not that they were necessary, to allow volunteers to collect

petition signatures in support of a bill to ban thimerosal at the

recent New Jersey walks. Seems really contrary to the spirit of

cooperation that many are trying to foster in the autism community

to work together for common goals like getting the Combatting Autism

Bill passed. We never had this problem with the Long Island walk

when it was run by NAAR, I wonder if we will with AS?

> >

> > This chaps my ass in so many ways. My mother worked/slaved at

> Kellogg's for

> > 32 years. We pitched THIS EXACT FRICKIN IDEA to them back in

> 1999. they

> > declined. We then asked for a number of other things that were

> all declined

> > too. They ended up giving up something like $1500 to help cover

> the cost of

> > respite care at a conference. That was it. Bastards.

> >

> >

> >

> > _____

> >

> > From: EOHarm [mailto:EOHarm ] On

> Behalf Of

> > Marty

> > Sent: Tuesday, June 27, 2006 5:42 PM

> > EOharm

> > Subject: Autism Speaks and Kellogg Company Team Up to

> Bring Autism

> > Awareness to the Breakfast Table this Summer on more than 5

> Million Rice

> > Krispies Cereal Boxes

> >

> >

> >

> >

> >

> > http://www.autismspeaks.org/press/rice_krispies.php

> >

> >

> >

> > Autism Speaks and Kellogg Company Team Up to Bring Autism

> Awareness to the

> > Breakfast Table this Summer on more than 5 Million Rice Krispies

> Cereal

> > Boxes

> >

> >

> > An Innovative Way to Inform Parents About a Disorder Now

Affecting

> One in

> > Every 166 Children

> >

> >

> >

> > (NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit

> organization

> > dedicated to increasing awareness of autism and raising money to

> fund autism

> > research, announced today that it is partnering with Kellogg to

> bring its

> > message of autism awareness to the side panels of more than five

> million

> > Rice Krispies cereal boxes. The special Autism Speaks cereal

boxes

> will hit

> > store shelves beginning this month and will appear throughout

the

> summer. In

> > addition to explaining what autism is and that it is increasing

in

> > prevalence, the side panel describes some of the most common

early

> signs of

> > autism and encourages parents to talk to their pediatrician if

> they suspect

> > something might be wrong.

> >

> > Note: Electronic versions of the cereal box images are available

> upon

> > request.

> >

> > The Kellogg's Rice Krispies awareness initiative coincides with

a

> multi-year

> > Autism Speaks/Ad Council PSA campaign launched in April. Aimed

at

> the

> > general public, the ads stress that autism is more common than

> people think

> > (1 in 166 children is now diagnosed with autism) and encourages

> families to

> > learn the signs of autism and talk to their doctor if they

suspect

> their

> > child is not meeting developmental milestones. The campaign was

> created pro

> > bono by advertising agency BBDO and is running across all media

> platforms,

> > including print, broadcast and cable TV, radio and the internet.

> >

> > " We are incredibly grateful to Kellogg for helping us to reach

> millions of

> > parents with this critically important information about the

early

> signs of

> > autism, " said Suzanne , co-founder of Autism

> Speaks. " Parents need to

> > be aware of these 'red flags' and talk to their doctor as soon

as

> possible

> > if they suspect a developmental delay. Earlyintervention is our

> best weapon

> > against autism. " " Kellogg has a long history of offering

> information on

> > health and wellness on product packaging. We're pleased to be

able

> to share

> > this important information about autism with consumers, " said

> Alberto

> > Duenas, director, marketing Kellogg Company.

> >

> > ABOUT AUTISM

> > Autism is a complex brain disorder that inhibits a person's

> ability to

> > communicate and develop social relationships, and is often

> accompanied by

> > extreme behavioral challenges. Autism spectrum disorders are

> diagnosed in

> > one in 166 children, affecting four times as many boys as girls.

> The

> > diagnosis of autism has increased tenfold in the last decade.

The

> Centers

> > for Disease Control and Prevention have called autism a national

> public

> > health crisis whose cause and cure remain unknown.

> >

> > ABOUT AUTISM SPEAKS

> > Autism Speaks is dedicated to increasing awareness of the

growing

> autism

> > epidemic and to raising money to fund scientists who are

searching

> for a

> > cure. It was founded in February 2005 by Suzanne and Bob .

> Bob

> > is Vice Chairman and Executive Officer, General Electric, and

> Chairman and

> > CEO, NBC Universal. Autism Speaks and the National Alliance for

> Autism

> > Research (NAAR) recently combined operations, bringing together

> two of the

> > leading organizations dedicated to accelerating and funding

> biomedical

> > research into the causes, prevention, treatments and cure for

> autism

> > spectrum disorders; to increasing awareness of the nation's

> fastest growing

> > developmental disorder; and to advocating for the needs of

affected

> > families. To learn more about Autism Speaks, please visit

> > www.autismspeaks.org <http://www.autismspeaks.org/> .

> >

> > ABOUT KELLOGG COMPANY

> > With 2005 sales in excess of $10 billion, Kellogg Company (NYSE:

> K) is the

> > world's leading producer of cereal and a leading producer of

> convenience

> > foods, including cookies, crackers, toaster pastries, cereal

bars,

> frozen

> > waffles, and meat alternatives. The company's brands include

> Kellogg's,

> > Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies,

> Special K,

> > Murray, Austin, Morningstar Farms, Famous Amos, Plantation,

Ready

> Crust and

> > Kashi. Kellogg products are manufactured in 17 countries and

> marketed in

> > more than 180 countries around the world. For more information,

> visit the

> > Company's web site at www.kelloggcompany.com

> > <http://www.kelloggcompany.com/> .

> >

>

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Share on other sites

Guest guest

Aren't we also dealing with the fact that GE also owns US

Pharmaceuticals who make/sell thimerosal? WOW.

> > >

> > > This chaps my ass in so many ways. My mother worked/slaved at

> > Kellogg's for

> > > 32 years. We pitched THIS EXACT FRICKIN IDEA to them back in

> > 1999. they

> > > declined. We then asked for a number of other things that were

> > all declined

> > > too. They ended up giving up something like $1500 to help

cover

> > the cost of

> > > respite care at a conference. That was it. Bastards.

> > >

> > >

> > >

> > > _____

> > >

> > > From: EOHarm [mailto:EOHarm ] On

> > Behalf Of

> > > Marty

> > > Sent: Tuesday, June 27, 2006 5:42 PM

> > > EOharm

> > > Subject: Autism Speaks and Kellogg Company Team Up to

> > Bring Autism

> > > Awareness to the Breakfast Table this Summer on more than 5

> > Million Rice

> > > Krispies Cereal Boxes

> > >

> > >

> > >

> > >

> > >

> > > http://www.autismspeaks.org/press/rice_krispies.php

> > >

> > >

> > >

> > > Autism Speaks and Kellogg Company Team Up to Bring Autism

> > Awareness to the

> > > Breakfast Table this Summer on more than 5 Million Rice

Krispies

> > Cereal

> > > Boxes

> > >

> > >

> > > An Innovative Way to Inform Parents About a Disorder Now

> Affecting

> > One in

> > > Every 166 Children

> > >

> > >

> > >

> > > (NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit

> > organization

> > > dedicated to increasing awareness of autism and raising money

to

> > fund autism

> > > research, announced today that it is partnering with Kellogg to

> > bring its

> > > message of autism awareness to the side panels of more than

five

> > million

> > > Rice Krispies cereal boxes. The special Autism Speaks cereal

> boxes

> > will hit

> > > store shelves beginning this month and will appear throughout

> the

> > summer. In

> > > addition to explaining what autism is and that it is increasing

> in

> > > prevalence, the side panel describes some of the most common

> early

> > signs of

> > > autism and encourages parents to talk to their pediatrician if

> > they suspect

> > > something might be wrong.

> > >

> > > Note: Electronic versions of the cereal box images are

available

> > upon

> > > request.

> > >

> > > The Kellogg's Rice Krispies awareness initiative coincides with

> a

> > multi-year

> > > Autism Speaks/Ad Council PSA campaign launched in April. Aimed

> at

> > the

> > > general public, the ads stress that autism is more common than

> > people think

> > > (1 in 166 children is now diagnosed with autism) and encourages

> > families to

> > > learn the signs of autism and talk to their doctor if they

> suspect

> > their

> > > child is not meeting developmental milestones. The campaign was

> > created pro

> > > bono by advertising agency BBDO and is running across all media

> > platforms,

> > > including print, broadcast and cable TV, radio and the

internet.

> > >

> > > " We are incredibly grateful to Kellogg for helping us to reach

> > millions of

> > > parents with this critically important information about the

> early

> > signs of

> > > autism, " said Suzanne , co-founder of Autism

> > Speaks. " Parents need to

> > > be aware of these 'red flags' and talk to their doctor as soon

> as

> > possible

> > > if they suspect a developmental delay. Earlyintervention is our

> > best weapon

> > > against autism. " " Kellogg has a long history of offering

> > information on

> > > health and wellness on product packaging. We're pleased to be

> able

> > to share

> > > this important information about autism with consumers, " said

>

> > Alberto

> > > Duenas, director, marketing Kellogg Company.

> > >

> > > ABOUT AUTISM

> > > Autism is a complex brain disorder that inhibits a person's

> > ability to

> > > communicate and develop social relationships, and is often

> > accompanied by

> > > extreme behavioral challenges. Autism spectrum disorders are

> > diagnosed in

> > > one in 166 children, affecting four times as many boys as

girls.

> > The

> > > diagnosis of autism has increased tenfold in the last decade.

> The

> > Centers

> > > for Disease Control and Prevention have called autism a

national

> > public

> > > health crisis whose cause and cure remain unknown.

> > >

> > > ABOUT AUTISM SPEAKS

> > > Autism Speaks is dedicated to increasing awareness of the

> growing

> > autism

> > > epidemic and to raising money to fund scientists who are

> searching

> > for a

> > > cure. It was founded in February 2005 by Suzanne and Bob

.

> > Bob

> > > is Vice Chairman and Executive Officer, General Electric, and

> > Chairman and

> > > CEO, NBC Universal. Autism Speaks and the National Alliance for

> > Autism

> > > Research (NAAR) recently combined operations, bringing together

> > two of the

> > > leading organizations dedicated to accelerating and funding

> > biomedical

> > > research into the causes, prevention, treatments and cure for

> > autism

> > > spectrum disorders; to increasing awareness of the nation's

> > fastest growing

> > > developmental disorder; and to advocating for the needs of

> affected

> > > families. To learn more about Autism Speaks, please visit

> > > www.autismspeaks.org <http://www.autismspeaks.org/> .

> > >

> > > ABOUT KELLOGG COMPANY

> > > With 2005 sales in excess of $10 billion, Kellogg Company

(NYSE:

> > K) is the

> > > world's leading producer of cereal and a leading producer of

> > convenience

> > > foods, including cookies, crackers, toaster pastries, cereal

> bars,

> > frozen

> > > waffles, and meat alternatives. The company's brands include

> > Kellogg's,

> > > Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies,

> > Special K,

> > > Murray, Austin, Morningstar Farms, Famous Amos, Plantation,

> Ready

> > Crust and

> > > Kashi. Kellogg products are manufactured in 17 countries and

> > marketed in

> > > more than 180 countries around the world. For more information,

> > visit the

> > > Company's web site at www.kelloggcompany.com

> > > <http://www.kelloggcompany.com/> .

> > >

> >

>

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Share on other sites

Guest guest

Autism charities preach awareness on the surface, but underneath they are a feeder system.

How many drug company fronted charities have been preaching autism awareness for the past ten years or so? They're the ones that have kept the epidemic quiet. Quiet so they can use autistic children as guinea pigs for all sorts of marketable goods. To them epidemic is an inappropriate word.

Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes

http://www.autismspeaks.org/press/rice_krispies.php

Autism Speaks and Kellogg Company Team Up to Bring Autism Awareness to the Breakfast Table this Summer on more than 5 Million Rice Krispies Cereal Boxes

An Innovative Way to Inform Parents About a Disorder Now Affecting One in Every 166 Children

(NEW YORK, NY - June 27, 2006) - Autism Speaks, a non-profit organization dedicated to increasing awareness of autism and raising money to fund autism research, announced today that it is partnering with Kellogg to bring its message of autism awareness to the side panels of more than five million Rice Krispies cereal boxes. The special Autism Speaks cereal boxes will hit store shelves beginning this month and will appear throughout the summer. In addition to explaining what autism is and that it is increasing in prevalence, the side panel describes some of the most common early signs of autism and encourages parents to talk to their pediatrician if they suspect something might be wrong. Note: Electronic versions of the cereal box images are available upon request.The Kellogg's Rice Krispies awareness initiative coincides with a multi-year Autism Speaks/Ad Council PSA campaign launched in April. Aimed at the general public, the ads stress that autism is more common than people think (1 in 166 children is now diagnosed with autism) and encourages families to learn the signs of autism and talk to their doctor if they suspect their child is not meeting developmental milestones. The campaign was created pro bono by advertising agency BBDO and is running across all media platforms, including print, broadcast and cable TV, radio and the internet. “We are incredibly grateful to Kellogg for helping us to reach millions of parents with this critically important information about the early signs of autism,“ said Suzanne , co-founder of Autism Speaks. "Parents need to be aware of these ‘red flags' and talk to their doctor as soon as possible if they suspect a developmental delay. Earlyintervention is our best weapon against autism." "Kellogg has a long history of offering information on health and wellness on product packaging. We're pleased to be able to share this important information about autism with consumers,” said Alberto Duenas, director, marketing Kellogg Company. ABOUT AUTISM Autism is a complex brain disorder that inhibits a person's ability to communicate and develop social relationships, and is often accompanied by extreme behavioral challenges. Autism spectrum disorders are diagnosed in one in 166 children, affecting four times as many boys as girls. The diagnosis of autism has increased tenfold in the last decade. The Centers for Disease Control and Prevention have called autism a national public health crisis whose cause and cure remain unknown.ABOUT AUTISM SPEAKS Autism Speaks is dedicated to increasing awareness of the growing autism epidemic and to raising money to fund scientists who are searching for a cure. It was founded in February 2005 by Suzanne and Bob . Bob is Vice Chairman and Executive Officer, General Electric, and Chairman and CEO, NBC Universal. Autism Speaks and the National Alliance for Autism Research (NAAR) recently combined operations, bringing together two of the leading organizations dedicated to accelerating and funding biomedical research into the causes, prevention, treatments and cure for autism spectrum disorders; to increasing awareness of the nation's fastest growing developmental disorder; and to advocating for the needs of affected families. To learn more about Autism Speaks, please visit www.autismspeaks.org. ABOUT KELLOGG COMPANY With 2005 sales in excess of $10 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Special K, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Company's web site at www.kelloggcompany.com.

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